Polestar 2 discounts to continue as long wait for Polestar 7 small SUV begins

Facing a protracted two-and-a-half 365 days wait till the appearance of the Polestar 7—an attractively-priced top charge small SUV that shall be a rival to the BMW iX1—Polestar has detailed its emerging solution to pricing and discounts in Australia.

Speaking with Chasing Autos, Polestar Australia managing director Scott Maynard described three pillars of the Chinese-Swedish EV manufacturer’s unique strategy right via the are expecting the Polestar 7, while hinting at future updates to retain the Polestar 2 and Polestar 4 recent.

Till the 7 arrives, Polestar will continue to exist on a unfold of two halves: the Polestar 2 sedan and Polestar 4 coupe-SUV, that are available for below the luxury automobile tax threshold, and the extra luxe Polestar 3 powerful SUV and Polestar 5 powerful-sedan which lands in the community in about six months’ time.

Polestar’s unique pricing strategy in Australia reflects the split in the range: traditional discounting will continue on the Polestar 2 (to originate gross sales volume), the emblem will try and protect Polestar 4 pricing (which it says changed into as soon as fascinating from the launch), and it wants to stop undercutting the Polestar 3.

“I would relatively bargain Polestar 2 and peep that trail out with volume, and use that automobile to receive the [Polestar] ticket recognised, than push volume via powerful like a flash,” Maynard told Chasing Autos.

Four years fashioned, the Polestar 2 is a acquainted witness on Australian roads attributable to like a flash deals struck by Polestar with condo automobile and rideshare leasing firms in 2024—industry Maynard wants to steer clear of in favour of discounting the $62K-$80K (plus on-roads) retail pricing for interior most merchants.

But Maynard is anxious referring to the Polestar 3 ($116K-$154K plus on-road charges), which is presupposed to compete in opposition to the BMW iX however changed into as soon as the subject of circa-35 p.c discounting earlier in 2025 in repeat to switch a glut of initial stock following the open of the nice luxury SUV.

“We have to give protection to the emblem portray of Polestar 3,” Maynard told Chasing Autos. “We are looking out out for to role it in a explicit residing of opponents, and no longer let it fall too a long way below that. We are happy for it to protect…low volume to be obvious that we see after the long-term [resale value].”

And don’t trail wanting ahead to any deals on the forthcoming Polestar 5—a magnificent-sedan “strictly managed by volume”, riding on a bespoke platform supposed to bait the likes of the Porsche Taycan and Audi e-tron GT.

Both the Polestar 3 and Polestar 5 earn essential additional charges when put next with their ‘2’ and ‘4’ siblings: better architectures, bigger batteries and complex hardware love twin-grab rear differentials all decrease Polestar’s margins when it has to bargain heavily.

Meanwhile, Maynard—who leads the eighth-largest Polestar market in the enviornment, with Australia accounting for a relatively essential four p.c of international volume—says the Polestar 4 coupe-SUV changed into as soon as priced well from the launch and doesn’t need too many ongoing discounts.

“We had some somewhat essential wins in the pricing discussion of Polestar 4 the usage of the argument [of Australia’s relative size],” Maynard mentioned, explaining that Polestar headquarters in Gothenburg, Sweden, helped receive a assortment of Polestar 4 variants under the luxury automobile tax threshold.

Priced between $78,500-$107,198 plus on-road charges, the Polestar 4 straddles a unfold of rivals from the Tesla Mannequin Y and Audi Q4 e-tron to the Porsche Macan EV.

Deals earn been fewer on the Polestar 4, though the emblem is offering a today $5000 bargain on “pre-configured” examples (i.e. stock) till the stop of September 2025 with masses available on the public website.

On the time of writing, MY25 stock of the Polestar 2 is being equipped from $57,000 driveaway (a bargain of around $10,000 or 20 p.c).

But top likely-desirous to Maynard’s notice, official discounting of the Polestar 3 has been significantly reduced with the unique $119,000 driveaway deal representing a bargain of totally around $5000 or four p.c.

Polestar is now not any longer on my own in discounting autos—and EVs especially—in repeat to stimulate demand, with chief rival Tesla mechanically publishing discounted pricing on its website to certain stock. Legacy manufacturers comparable to BMW continually engineer a substantial pricing buffer to permit for dealer discounting.