JAKARTA — In a resounding acknowledgment of private-sector dedication to national athletic development, the Djarum Foundation has been officially awarded the Sports Industry of The Year title at the prestigious Indonesia Sports Awards 2026. The accolade, conferred by the Ministry of Youth and Sports of the Republic of Indonesia (Kemenpora RI), underscores over half a century of sustained philanthropic and corporate investment aimed at nurturing grassroots talent, building world-class infrastructure, and elevating Indonesia’s competitive standing on the global sporting stage.
The high-profile recognition was formally presented during the grand culmination of the Indonesia Sports Summit 2026, held at the Jakarta International Convention Centre (JICC) in Central Jakarta on Friday, September 11. The summit—now in its second consecutive year—has rapidly evolved into the premier policy and networking forum for stakeholders across the archipelago’s burgeoning sports economy, bringing together government officials, federation leaders, corporate sponsors, and athletes to strategize the future of Indonesian sports.
Accepting the award on behalf of the foundation was Roberto Hartono, Director of Djarum Foundation. He was joined at the ceremony by Teddy Tjahjono, Program Director for several prominent youth and women’s sports initiatives spearheaded by the foundation, including the MilkLife Soccer Challenge, the HYDROPLUS Soccer League, and the Caffino Srikandi Merdeka Cup. The presence of key programmatic leaders highlighted the multifaceted approach the foundation takes toward ecosystem building, stretching far beyond traditional elite training programs down to the grassroots and community levels.
A Synergy of Government Vision and Private Sector Action
Addressing the assembly of sports executives and dignitaries, Minister of Youth and Sports Erick Thohir emphasized that the monumental strides achieved by Indonesian athletics in recent years would have been impossible without the active, synchronized participation of non-state stakeholders. He lauded the Djarum Foundation as a benchmark model for corporate stewardship, praising its unwavering commitment to long-term programs that yield measurable impacts on the national sports landscape.
“It is simply impossible for the world of sports to develop independently without the active support of unified stakeholders working together to build sports in Indonesia,” Erick stated during his keynote address. “In this second year of the Indonesia Sports Summit, our core perspective is to actively drive the sports industry forward while simultaneously encouraging mass participation so that elite athletic achievements can continue to rise sustainably.”
The Minister reiterated that the government cannot—and should not—operate in a vacuum. By highlighting sports as a powerful unifying force for the nation, Erick pointed to organizations like the Djarum Foundation as living proof that persistent, structural contributions can fundamentally transform athletic infrastructure and athlete pipelines. The synergy between public policy frameworks and private capital injection, he noted, forms the bedrock of modern sports economics.
Half a Century of Grassroots Commitment and Evolution
For the leadership of the Djarum Foundation, the 2026 accolade serves as both a validation of past decades of labor and a powerful psychological catalyst for future endeavors. Speaking to the press following the award presentation, Roberto Hartono reflected on the organization’s humble origins in the world of badminton, which have since expanded into a diversified portfolio spanning multiple disciplines.
“We started this journey into sports contribution almost by accident, born purely out of a passion for badminton, and today that commitment spans 57 years,” Roberto remarked.
The foundation’s legacy in Indonesian badminton is legendary, having produced numerous Olympic champions, world-class athletes, and international titleholders through the PB Djarum training crucible. However, in recent years, the organization has broadened its strategic focus to address systemic gaps in other sports, most notably women’s football.
A cornerstone of this modern expansion is the construction and operation of the state-of-the-art Supersoccer Arena, a facility specifically designed and optimized to foster the growth of women’s football in Indonesia. This initiative directly addresses a historical shortage of dedicated infrastructure for female athletes, providing them with professional-grade training grounds and competitive platforms.
“Our ongoing support includes building the Supersoccer Arena to specifically develop Indonesian women’s football, which represents an exciting new challenge for our team,” Roberto added, outlining a visionary long-term objective for the sport. “We deeply hope that in the foreseeable future, the Indonesian women’s national football team will possess the capability to successfully compete on the grandest stage of all: the FIFA Women’s World Cup.”
The Strategic Blueprint: Tournaments and Talent Pipelines
The multifaceted strategy recognized by the Ministry relies heavily on robust, recurring tournament structures designed to maintain continuous engagement among young athletes. Programs such as the MilkLife Soccer Challenge have successfully penetrated early childhood education segments, introducing structured football to young girls and dismantling cultural barriers that historically limited female participation in contact sports.
Similarly, competitive platforms like the HYDROPLUS Soccer League and the Caffino Srikandi Merdeka Cup provide crucial match experience, bridging the dangerous gap between local recreational play and professional academy systems. By creating structured competition ladders, the Djarum Foundation ensures that raw athletic talent discovered in regional areas is systematically nurtured, scouted, and developed according to international standards.
Sports industry analysts observing the Indonesia Sports Summit 2026 noted that the foundation’s approach aligns perfectly with global best practices, where private sector entities act as venture incubators for sports that may not yet command immediate commercial profitability. This patient capital model is viewed as essential for diversifying Indonesia’s sporting achievements beyond traditional strongholds like badminton and weightlifting.
Economic Implications and the Future of the Indonesian Sports Industry
The timing of the Indonesia Sports Summit 2026 and the recognition of industry leaders like the Djarum Foundation coincide with a broader national push to professionalize and commercialize the sports sector. Under the leadership of Minister Erick Thohir, Kemenpora has placed heavy emphasis on transforming sports from a purely amateur, state-subsidized endeavor into a self-sustaining economic engine—often referred to as the sports industry ecosystem.
Data presented at various panels during the summit highlighted the vast untapped potential of Indonesia’s sports economy, driven by a young demographic, increasing digital connectivity, and a rising middle class hungry for live entertainment and wellness lifestyles. Within this framework, corporate foundations and conglomerates are increasingly recognized not merely as philanthropic donors, but as critical economic stakeholders that generate employment, drive sporting goods manufacturing, stimulate sports tourism, and create high-value media content.
The Sports Industry of The Year award acts as a regulatory signaling mechanism, encouraging other major Indonesian corporations to allocate corporate social responsibility (CSR) budgets and strategic marketing investments toward athletic infrastructure and youth development programs.
Broader Socio-Cultural Impact
Beyond economic metrics and medal tallies, the initiatives spearheaded by award recipients carry profound socio-cultural implications for Indonesian society. By heavily investing in female sports leagues and academies, organizations like the Djarum Foundation are actively promoting gender equality and female empowerment through athletics.
Sociologists point out that visible athletic success among women challenges traditional gender norms, fosters leadership qualities among young girls, and promotes holistic public health initiatives across diverse socio-economic strata. Furthermore, community-based sports leagues serve as effective instruments for social cohesion, uniting disparate communities through shared passion and competitive spirit.
As the curtains closed on the Indonesia Sports Summit 2026 at the Jakarta International Convention Centre, the consensus among policymakers, athletes, and industry leaders was clear: the path to sustainable athletic excellence requires an unwavering, multi-generational partnership between the state and private innovators.
For the Djarum Foundation, the 2026 Sports Industry of The Year award is not a culmination, but rather a milestone on an ongoing journey. Armed with 57 years of institutional wisdom, expanding infrastructure projects like the Supersoccer Arena, and an ambitious eye fixed on international qualification tournaments for women’s football, the organization remains firmly positioned at the vanguard of Indonesia’s sporting renaissance.

