Toyota Fortuner axed: slow-selling Hilux-based SUV surrenders to dominant Everest and MU-X  

Toyota has waved the white flag in the ute-primarily primarily based SUV section, confirming there will no current Fortuner per the freshly unveiled 2026 Hilux.

The Toyota Fortuner has struggled in opposition to the Ranger-primarily primarily based Ford Everest and D-Max-primarily primarily based Isuzu MU-X since it change into released in 2021.

Australian households searching for an off-avenue-capable Toyota SUV enjoy as any other swarmed to the Prado, despite the Fortuner’s more cost-effective aquire-in ticket (and shared engine/gearbox).

It change into even remote from sale in Serene Zealand as of late, attributable to behind sales demand. Nonetheless, Toyota Australia acknowledged it would possibly per chance withhold promoting the Fortuner in the Australian market. Now not any additional, though, with the fresh announcement from Toyota that the mannequin could be discontinued in the upcoming year.

“With the delivery of this current-mannequin Hilux, I’d furthermore love to command that Toyota could be discontinuing the Fortuner SUV that shares the same platform as the latest generation Hilux from about mid next year,” acknowledged Sean Hanley, Toyota Australia’s vice president of sales, marketing and franchise operations.

“Clearly, Fortuner has been a broad product for us over the years and found a somewhat exiguous but fervent buyer base but with manufacturing ending next year and buyer preferences transferring in Australia we made the resolution to live the Fortuner.”

“With the delivery of this current mannequin Hilux, I’d furthermore love to command that Toyota could be discontinuing the Fortuner SUV that shares the same platform as the latest generation Hilux from about mid next year,” acknowledged Hanley.

Fortuner registrations enjoy indisputably increased by 18 per cent year on year, per official substitute figures, though the total of 2928 objects to the tip of October compares with 23,298 Prado registrations in the same duration.

Toyota’s suburbs-friendly Kluger tremendous SUV has greater than 7000 registrations for the year to this point.

Two of the Fortuner’s most train, ute-primarily primarily based rivals furthermore promote in tremendously increased volume. Ford’s Everest has 21,915 registrations to October, followed by Isuzu’s MU-X with 12,499 registrations.

Pricing for the 2025 Toyota Fortuner begins at $58,905 for GX specification, $62,280 for mid-spec GXL and $72,535 for prime spec Advertising and marketing campaign. These prices are driveaway, and appropriate on the time of e-newsletter.