‘Our product has gotten a bit old’: Mazda CX-5 hybrid and electric, plus all-new Mazda 2 and CX-3 small cars on the cards

Intrepid Jap ticket Mazda hedged a sizeable wager on its Gigantic Product Architecture which underpins ‘premium’ merchandise such because the CX-60, CX-70, CX-80 and CX-90 — theoretically combining larger costs with larger margins and happier shareholders.

However in doing so, Mazda let merchandise in key market segments — medium SUVs and sedans, plus smaller autos — stagnate and descend on the serve of competitors.

Talking to media on the 2025 Japan Mobility Existing, handbook director, senior managing government officer and CFO Jeff Guyton admitted Mazda’s “product has gotten quite frail”.

On the show, Mazda exhibited the third-technology CX-5, its carbon-capture technology and a pair of Vision concepts that show the ticket’s next-gen ‘Kodo’ procure language on a smooth flagship and compact city automotive.

“This product, because it sits, is not intended to be a production automotive,” explains Guyton of the concepts, which explore as despite the truth that they’ll be made steady into a halo coupe-SUV and fresh-gen Mazda 2 or CX-3.

A fresh dinky automotive is something Mazda desperately wants. The CX-3, even despite the truth that mute standard in Australia, is now over 10 years frail, and the two went on sale here a yr sooner than that.

Even the CX-30, Mazda’s first ‘premium’ product, is now six years frail, alongside with its 3 hatch counterpart. That makes them due for replacement next yr in Mazda’s conventional product cycles.

The fresh CX-5 is the following tremendous delivery, anticipated to arrive in Australia with a elevate-over 2.5L petrol four-cylinder (a non-turbo, remember) in the second half of 2026. Mazda is constructing a bespoke hybrid system for CX-5, but that’s unlikely until 2028 in Australia.

Moreover imminent is the Mazda 6e, an electrical sedan that is a reskinned and retuned Chinese BEV from Changan-Deepal. This rear-power EV is due in Australia next yr.

What about assorted fresh Mazdas?

Guyton provides that there’s more: “presumably some assorted things we haven’t talked about yet and won’t this day… That’s all command to change quite instant.” The logical next step is dinky autos, replacing the Mazda 2 and CX-3, and searching to renew the 3 hatch.

Moreover believed to be in building is an electrical model of the fresh CX-5, with Mazda North America’s Tom Donnelly hinting at this to US News. Guyton spoke about Mazda’s ‘G Vectoring’ technology and the scheme in which it ranges up in an electrical automotive with prompt torque response.

“The four-wheel power of an electrical automotive — a motor in the entrance, a motor in the serve, as an illustration — you observe the identical [G Vectoring] common sense to it, you’re going to be in a spot to private the identical outcomes. So that prototype which I drove, as correctly as to being very powerful, was as soon as truly appropriate,” he acknowledged.

Moreover, Mazda confirmed that its fresh production services and products in Japan will likely be in a spot to have combustion-engine, hybrid and electrical autos on the identical line — potentially unleashing the chance for an in-home battery-electrical CX-5 to kind out the Tesla Model Y.

Coming serve to Mazda’s increasing older product, despite the truth that, and sales live stable in Australia. The CX-5 is the second most interesting-seller in its class, shapely ahead of the Mitsubishi Outlander, the CX-3 is without complications the most smartly-liked gentle SUV and the 3 hatch is third in the dinky-automotive class.

Mixed, Mazda has equipped decrease than half as many CX-60/70/80/90 models because it has increasing older CX-5s to this level in 2025.