Is the Ford Maverick pickup coming to Australia?

Ford Australia has filed a trademark application for the ‘Maverick’ nameplate, the emblem’s little pick-up offered in The United States, reviving hopes that the ute may perchance perchance probably one day create its methodology to local shores.

The Ford Maverick – which is smaller than the head-promoting Ranger and sits on a unibody ‘C2’ platform shared with the Damage out midsize SUV – has previously been ruled out for the local market by Ford given that it’s far for the time being easiest made in left-hand force make.

Alternatively, this hasn’t stopped emblems being filed for the auto because it went on sale within the US more than two years ago – forward of this most most modern application, Ford also submitted an application for the ‘Maverick Articulate’ in 2022.

Alternatively, plans for the Maverick to attain abet to Australia – the establish it may perchance perchance perchance probably secure a stable arena of interest within the highly aggressive pickup segment – agree with never been confirmed nor stepped forward.

When requested about the most modern trademark filing, a spokesperson for the emblem within the neighborhood urged Chasing Cars: “Ford Australia submits trademark purposes for lots of brand resources as a typical direction of enterprise, but they aren’t necessarily a sign of unusual branding, badging or product plans.”

Would a just correct-hand force Maverick be imaginable?

Ford for the time being offers two pickup utes in Australia – the Ranger, which has lately claimed the title of Australia’s most well-most widespread automobile after having dethroned a seven-year reign by its rival Toyota Hilux ute, and the F-150 dapper pickup which, take care of the Maverick, is made exclusively in left-hand force in The United States.

No topic this, the F-150’s most modern Australian debut used to be made imaginable thanks to a just correct-hand force remanufacturing project by foreign places engineering agency RMA Car.

Alternatively, whereas probably for the F-150 which retails for over $100K, an costly project take care of this wouldn’t be probably for a ute take care of the Maverick which is pitched as a more cheap different to the  Ranger in Ford’s global ute lineup.

Whereas this may perchance perchance perchance perchance perchance just create the chance of a just correct-hand force Maverick seem no longer going, it’s far extreme to hide that the C2 underpinnings found below the pickup are also repeat within the Damage out midsize SUV which has except now been on hand within the neighborhood in just correct-hand force, suggesting that probably there is probably.

In most modern years Ford Australia has retired the Fiesta and Focus hatchbacks to boot to discontinuing the Damage out, which methodology significant of its cheap choices don’t seem like any longer on hand. The Puma little SUV is determined to receive a truly electrical model within the impending year and may perchance perchance probably just aloof confidently undercut the Mustang Mach-E, which starts at $72,990 earlier than on-side motorway costs.

For the Maverick to be manufactured natively in RHD, it may perchance perchance perchance probably must be offered to varied just correct-hook markets comparable to the UK or Japan, and it’s unclear if the five-metre prolonged ute would be received quite as properly there as it may perchance perchance perchance in Australia.

Completely, the chance of a smaller, rate-focussed ute take care of the Maverick coming to Australia would be an captivating proposition for the ute-obsessed Australian market the establish the Ford Ranger, Toyota Hilux and Isuzu D-Max utes took out the head three positions for Australia’s most-delivered autos in 2023.

Whereas the Australian ute market is dominated by elevated utes, a more lifestyle focussed, smaller-sized ute segment is starting to attain traction within the US. There, alongside the Maverick, Hyundai has also had success with their Santa Cruz pickup, which also isn’t on hand in Australia.

Simultaneously, rumours agree with flared about a probably Toyota Gargantuan pickup sitting below the elevated Hilux in a segment that Subaru Australia has also expressed passion in getting into with a Brumby-type ute.

Chasing Vehicles reviewed the Maverick on home soil within the US closing year, on the side of yet every other Ford no longer on hand within the neighborhood, the Bronco – no topic stable passion and hype for that retro off-roader, Ford has previously ruled the auto out for the Australian market too.