Electric Audi A6 and S6 cancelled for Australia amid weak demand for EVs above luxury car tax

Audi Australia has completed its lengthy-operating overview of whether or no longer it could per chance truly carry the midsize A6 and S6 e-tron electric fashions to Australia – and it has resolved the quiz within the harmful.

The electrical versions of the A6 and S6 luxury sedan and Avant wagon model were dominated out for Australia – for now – because Audi says interrogate for EVs above the plush automobile tax is exclusively too dilapidated.

“While we’re incredibly proud of what A6 e-tron represents, our dedication no longer to carry it to market right this moment is primarily based on ensuring the honest fit for our customers right here in Australia,” Jeff Mannering, Audi Australia designate director urged Chasing Cars by task of assertion.

Nearly all interrogate for EVs in Australia is below the plush automobile tax threshold

A rival to the BMW i5 and Mercedes-Benz EQE, the Audi A6 e-tron lineup launched in Europe in early 2025 largely in response to interrogate on that continent shifting towards electric powertrains.

World EV interrogate has been stricken by disparate currents, including rising European requirements for EVs, a stable shift in China towards Chinese language EV brands and the elimination of EV incentives within the usa.

Meanwhile, Australia’s federal EV incentive for leases of newest EVs is capped on the plush automobile tax ($91,387 plus on-avenue costs).

This incentive restrict has considered near 100% of interrogate for new EVs in Australia crowd below the plush automobile tax threshold.

Key competitors appreciate BMW i5 and Mercedes EQE were heavily discounted

That has created a torrid explain for BMW and Mercedes-Benz. Retail sources demonstrate that examples of the i5 (officially priced from $155,900) and the EQE (from $135,200) enjoy both transacted for no longer up to $100,000 driveaway in inform to quality for incentives.

While it had seemed that the A6 e-tron would attain to Australia – with Audi showing an example of the plush EV at this 300 and sixty five days’s The whole lot Electric Sydney trade demonstrate – the logo is now in quest of to remain away from the likely loss-making explain faced by its German compatriots.

“Any enhancement to BEV incentives fair like extending them previous the fresh luxury automobile tax threshold could per chance per chance per chance be welcomed, as it would give a take to the possession proposition for our customers and, in turn, amplify the likelihood of introducing extra top class EV alternate choices to the Australian market,” an Audi spokesperson urged Chasing Cars.

A trade in explain could per chance per chance per chance stare A6 e-tron attain to Australia

To that live, Audi Australia has no longer completely shut the door on the A6 and S6 e-tron. A trade to the EV incentive image on this market – or presumably the provision of a model to take a seat down down below the LCT threshold – could per chance per chance per chance trade things.

Audi no longer too lengthy within the past added a infamous model version of its Q6 midsize electric SUV intended to transact below the plush automobile tax threshold but it completely has declined to support out the same for the A6 e-tron.

“At fresh, interrogate is strongest internal the electrified section, and our focal point remains on providing hybrid, PHEV, and completely electric alternate choices internal this core category,” a spokeperson acknowledged.

Combustion and hybrid versions of the A6 mute into consideration for Australia

Essentially based entirely on the Volkswagen Neighborhood’s PPE top class EV platform, the A6 e-tron is equipped in sedan and wagon codecs, with either rear-wheel drive or Quattro all-wheel drive, and with between 210-315kW of energy. A excessive-efficiency S6 is equipped in Europe with 370kW.

Below the pores and skin, the electric versions of the A6 and S6 are most carefully linked to the Audi Q6 midsize SUV and the Porsche Macan EV.

On the opposite hand, a robotically obvious original-technology model additionally badged A6, providing petrol, diesel and crawl-in hybrid (PHEV) powertrains and primarily based on Audi’s top class combustion automobile platform, additionally launched this 300 and sixty five days in Europe.

An Audi Australia spokesperson urged Chasing Cars that “assorted variants, including combustion and hybrid versions of the A6 fluctuate, are below overview for Australia.”

While deliveries of the electric BMW i5 were increased all over 2025 than for the petrol and diesel versions of the 5 Series (403 vs 288), the level of discounting is understood to were essential lower for the petrol and diesel versions, maintaining earnings margins.