Ford Puma joins Fiesta, Focus and Escape on Australia’s axed-models heap Ford Puma joins Fiesta, Focus and Escape on Australia’s axed-models heap

Ford Australia has axed one more passenger automobile – this time the Puma Gen-E electrical SUV that became once attributable to achieve showrooms in 2025.

The company announced the decision this morning after the Puma Gen-E became once unveiled overnight in Europe.

The electrical Puma (pictured) became once confirmed to advance one day in early 2025 to interchange the three-cylinder-petrol Puma compact SUV that became once discontinued in mid 2024.

Puma joins a lengthy list of moderately cheap, Euro-sourced automobiles to devour been dropped in the neighborhood, with different contemporary model exits including the Fiesta city automobile, Focal point limited automobile, and Creep midsized SUV.

Ford Australia said it made the U-flip after in depth evaluation of the latest speak of the new-automobile market.

“Since we announced that the Puma Gen-E could be half of the Ford Australia line-up, the EV market, in disclose for limited SUVs, has changed vastly,” said Ford Australia marketing director Ambrose Henderson.

“There are a variety of things that affect whether a automobile’s enterprise case stacks up – similar to economic traits, topic materials charges, consumer incentives and world present chain – and after weighing these up, we took the call that we were better to focal point our electrified lineup on different devices.”

First limited print for the Puma Gen-E included a 376km WLTP driving differ (or better than 500km for city-handiest driving), a 0-100km/h time of 8.0 seconds, and vastly improved boot topic of 574 litres (up from 410L), plus the addition of a 43-litre frunk.

Pricing had but to be announced for the Puma Gen-E but it surely leaves the most inexpensive passenger automobile, SUV or twin-cab ute out there in local Ford showrooms at about $60,000 force-away.

Ford’s first electrical automobile, the Mustang Mach-E, has struggled for gross sales since its debut in 2023. The midsized crossover has recorded 612 registrations to the pause of October, where the Creep has 2336 registrations in 2023, its last full year on sale. The Mach-E is the slowest-promoting Ford in the latest line-up.

A scramble-in hybrid version of the Transit Customized van has been confirmed for Australia, extra increasing Ford’s differ of industrial automobiles.

The diesel-powered Ranger ute and linked Everest SUV proceed to dominate Ford Australia gross sales, accounting for nearly 90 per cent of gross sales.

Ford Australia’s bulletins advance merely weeks ahead of the Original Automotive Efficiency Authorized (NVES) comes into regulation on 1st January 2025. The long-established aims to incentivise automobile makers to develop the gathering of low- and nil-emissions automobiles out there in showrooms.

The Ford Everest became once among a neighborhood of tall SUVs to be controversially recategorised as Light Business automobiles, that means it joins the Ranger and the company’s van line-up to devour a increased emissions threshold.