GAC Emzoom priced in Australia: new Chinese midsize SUV opts for quality over MG ZS and Haval Jolion-beating prices

Chinese language newcomer imprint GAC has released native specifications and pricing for its shrimp petrol-powered SUV, identified because the Emzoom.

The Emzoom ceaselessly is the first of three GAC autos — the opposite two being the Aion V midsize electrical SUV and M8 inch-in hybrid MPV — rapidly to advance in the Australian market.

All three autos, as successfully as GAC’s native arm, are slated to begin on the 18th of November.

Priced in a single variant at $25,590 plus on-avenue prices — likely sitting factual under $30,000 driveaway in Australia — the Emzoom is a slightly extra costly than opponents in conjunction with the GWM Haval Jolion (from $25,790) and MG ZS (from $23,990).

As exclusively revealed by Chasing Vehicles, GAC executives notify that the newcomer Chinese language imprint’s pitch is now now not going to involve being basically the most price efficient however will as an different be all about quality.

The Guangzhou-essentially based fully company, which on a conventional foundation flaunts its accolades of excessive automobile quality from the J.D. Powers Chinese language Preliminary Quality Peek, divulged to Chasing Vehicles that this could occasionally focal level on “[bringing] rate to the client, although that is now now not at the bottom label.”

That draw appears to had been borne out in the pricing of the Emzoom, which sits between more cost effective Chinese language opponents and the entry-level of established SUVs esteem the Hyundai Kona and Toyota Corolla Ghastly.

Nonetheless unlike somewhat about a its opponents, every offshore and home, the Emzoom is now now not going to offer a hybrid powertrain, to this level confirming factual one driveline vulnerable to be shared all the draw in which by all neat grades.

The driveline in quiz is a 125kW/270Nm 1.5-litre turbo four-cylinder mated to a seven-scramble dual-grab transmission, with energy despatched fully to the front wheels.

That powertrain appears to be one in every of the excellent engines with an outdated Euro 5 emissions ranking to begin in Australia. From 1 December 2025, all fresh autos released on this country require cleaner Euro 6-rated drivelines.

The Emzoom measures 4410mm long, 1850mm wide, and 1600mm mountainous, with a 2650mm wheelbase — making it an identical in measurement to a Toyota Corolla Ghastly.

It provides a extinct 5-seater layout, with a suite of driver safety aids, 18-bolt alloy wheels, sunroof, powered bootlid, folding mirrors, and the common sprinkling of LED brightwork, in conjunction with headlights, tail-lights, and DRLs.

Interior is a neat 14.6-bolt infotainment touchscreen, 7.0-bolt digital instrument cluster, energy-adjustable ventilated driver seat, a 50-watt wi-fi machine charger, and six-speaker audio system.

With extra reporting by Tom Baker