The Avoskin Trail Run 2025 officially reached its conclusion following a high-energy event that saw hundreds of runners and environmental enthusiasts from across Indonesia traverse a challenging 7.2-kilometer course at the base of Mount Merapi in Yogyakarta. Held on the morning of Sunday, June 29, 2025, the event transcended the traditional boundaries of a competitive race, positioning itself as a pivotal platform for promoting a holistic healthy lifestyle while simultaneously intensifying public discourse on environmental conservation. By blending the physical rigors of trail running with concrete ecological action, the event underscored a growing trend in the Indonesian corporate sector to integrate sustainability into large-scale community engagements.
Under a clear, cool mountain sky, the participants began their journey through a meticulously planned route that showcased the diverse topography of the Merapi region. The course was designed to be both accessible to enthusiasts and engaging for seasoned athletes, featuring a mix of natural inclines, unpaved dirt tracks, and light forest trails. The crisp mountain air and panoramic views of the lush greenery served as a backdrop for a race that tested the stamina of the participants while fostering a deeper connection with the natural landscape. This year’s event marked a significant milestone for Avoskin, a prominent Indonesian skincare brand, as it sought to bridge the gap between personal care and planetary health.
Event Chronology and the Competitive Landscape
The proceedings commenced in the early hours of Sunday, June 29, 2025, as participants gathered at the starting line located in the highlands of Yogyakarta. The atmosphere was one of disciplined excitement, with runners conducting warm-up routines amidst the morning mist characteristic of the Merapi foothills. Following a series of safety briefings and environmental pledges, the race officially kicked off, sending a wave of over 500 runners into the rugged terrain.
The 7.2-kilometer distance was strategically chosen to offer a "trail experience" that was demanding yet manageable for a broad demographic. Unlike road marathons, the trail run required participants to navigate uneven surfaces and natural obstacles, requiring greater focus and agility. Throughout the course, hydration stations were managed with a zero-waste philosophy, ensuring that the pristine environment of the national park remained untainted by the event’s presence.
As the morning progressed, the runners returned to the finish line, not only with medals but with the satisfaction of having participated in a "green" initiative. The event concluded with a series of community-focused activities and an awards ceremony that prioritized ecological values alongside athletic achievement.
Demographic Analysis and Participant Diversity
The Avoskin Trail Run 2025 attracted a diverse cohort of participants, reflecting a wide geographic and gender spread. Official data indicates that the event saw a total of 595 registered runners, comprising 292 women and 303 men. This near-equal gender distribution highlights the growing inclusivity of trail running in Indonesia, a sport traditionally dominated by male participants.
Geographically, the event drew its largest contingent from the Special Region of Yogyakarta (DIY), with 345 residents participating. This was followed by 120 runners from neighboring Central Java. Notably, the event’s appeal extended to the national level, with 38 participants traveling from the Jakarta and Banten metropolitan areas, and the remaining participants hailing from various other provinces across the archipelago. The presence of professional runners alongside community hobbyists and local residents created a vibrant ecosystem of participants, all united by a shared interest in outdoor fitness and environmental advocacy.
The 1 Ticket = 1 Tree Initiative: A Tangible Ecological Impact
A core pillar of the Avoskin Trail Run 2025 was its commitment to reforestation and coastal protection. Through the "1 Ticket = 1 Tree" program, every participant’s registration fee was directly linked to the planting of a mangrove tree. This initiative was conducted in collaboration with LindungiHutan, a well-known Indonesian conservation organization.
The trees are slated for planting in the coastal area of Tambakrejo, Semarang. This specific location was selected due to the severe environmental challenges it faces, particularly coastal abrasion and rising sea levels which have displaced local communities and destroyed natural habitats. Mangroves are recognized as one of the most effective natural defenses against coastal erosion and are highly efficient at sequestering carbon dioxide, making them a vital tool in the regional fight against climate change. By linking a mountain-based run to a coastal restoration project, Avoskin demonstrated an understanding of the interconnectedness of Indonesia’s diverse ecosystems.
Beyond the Race: The Multi-Faceted "Avo Experience"
The event space at the foot of Mount Merapi was transformed into an interactive hub designed to educate and engage participants in various aspects of sustainable living. Several dedicated zones were established to provide a comprehensive experience:
- Community Corner: This served as a forum for open dialogue where runners, environmentalists, and brand representatives discussed pressing ecological issues and the future of sustainable sports.
- Love Earth Corner: This educational zone focused on the local biodiversity of the Merapi region. It provided insights into the indigenous flora and fauna, emphasizing why the protection of such habitats is critical for the ecological balance of Java.
- Feel Avoskin Zone: As a skincare brand, Avoskin utilized this space to showcase the importance of skin protection during outdoor activities. Participants were encouraged to try various products, including sunscreens specifically formulated for high-intensity outdoor use, highlighting the synergy between skin health and an active lifestyle.
- Clean Your Body Zone: Featuring products from "My Serendipity," this area introduced participants to sustainable personal hygiene solutions, emphasizing clean ingredients and eco-friendly packaging.
- Avo Market: This bazaar provided a platform for local Micro, Small, and Medium Enterprises (UMKM). By showcasing local crafts and products, the market ensured that the event provided an economic boost to the surrounding community.
Commitment to Zero-Waste and Sustainable Logistics
The organizational framework of the Avoskin Trail Run 2025 was built on the principles of the circular economy. Every touchpoint of the runner’s journey was scrutinized for its environmental footprint.
The finisher medals were crafted from recycled materials, serving as a symbolic reminder of the race’s mission. The official race jerseys were manufactured from 100% cotton, a departure from the synthetic polyester often used in sports apparel, which can contribute to microplastic pollution. Furthermore, the "goodie bags" provided to participants were made from blacu (unbleached flour sack cloth), designed with a timeless aesthetic to encourage long-term reuse rather than single-use disposal.
To address the issue of cosmetic packaging waste, the organizers installed dedicated dropbox stations. Runners and visitors were encouraged to deposit their empty Avoskin product containers, which would then be integrated into the brand’s existing recycling stream. This initiative is part of a broader corporate strategy to ensure that product lifecycles do not end in landfills.
Official Perspectives and Corporate Vision
Anugerah Pakerti, the CEO of Avoskin, emphasized that the event was a manifestation of the brand’s core values. In his official statement, Pakerti noted that the company sought to prove that outdoor activities, particularly those as physically demanding as trail running, can serve as highly effective vehicles for environmental education.
"We want to demonstrate that a healthy lifestyle and environmental consciousness go hand in hand," Pakerti stated. "The Avoskin Trail Run is not just about reaching the finish line; it is about the footprints we leave behind—or in this case, the trees we plant and the waste we prevent. We are committed to showing that the beauty industry can, and should, be a force for positive environmental change."
Industry analysts suggest that Avoskin’s approach aligns with the global shift toward "Clean Beauty" and corporate transparency. By engaging consumers in a physical and emotional experience like a trail run, the brand strengthens its community ties while validating its sustainability claims through third-party partnerships like LindungiHutan.
Broader Implications for the Indonesian Sports and Beauty Industries
The success of the Avoskin Trail Run 2025 signals a shift in the landscape of Indonesian event management. As the public becomes increasingly aware of the climate crisis, the demand for "green events" is rising. The integration of CSR (Corporate Social Responsibility) directly into the consumer experience—where a ticket purchase results in a tangible environmental benefit—sets a high bar for other domestic brands.
Furthermore, the choice of Mount Merapi as a venue highlights the potential for eco-tourism in the region. By promoting trail running, the event encourages a form of tourism that respects the natural environment and supports local economies without the heavy infrastructure requirements of traditional mass tourism.
In conclusion, the Avoskin Trail Run 2025 stands as a successful case study in how corporate entities can leverage sports to drive social and environmental progress. As the hundreds of mangrove saplings take root in the soil of Tambakrejo, the legacy of the race will continue long after the runners have left the slopes of Merapi. The event reinforces the idea that the path to a sustainable future requires a collective effort—one step, one runner, and one tree at a time.