The Ministry of Health (Kemenkes) has officially begun implementing a new policy requiring the placement of "nutri-level" nutrition labels on ready-to-eat food products, with a primary focus on sweetened beverages. This initiative aims to curb excessive sugar consumption among the public and promote healthier dietary choices. The policy, outlined in Ministerial Decree (KMK) Number HK.01.07/MENKES/301/2026, was issued on Tuesday, April 14, 2026, and is designed to provide consumers with clearer information to make informed decisions about their food and beverage intake.
Public Health Imperative: Addressing the Rise of Non-Communicable Diseases
Minister of Health, Budi Gunadi Sadikin, articulated that this measure is a critical step in public education to prevent a range of non-communicable diseases (NCDs) that are increasingly linked to unhealthy dietary patterns. "Therefore, efforts must be made through the provision of information and education so that the public can more easily choose appropriate and healthy ready-to-eat food products according to their needs," stated Budi through the official Kemenkes website on Tuesday, April 14.
The connection between excessive consumption of sugar, salt, and fat (GGL) and the escalating risk of diseases such as obesity, hypertension, cardiovascular diseases, stroke, and type 2 diabetes is well-documented. This policy is a direct response to the growing burden these diseases place on the national healthcare system.
Alarming Healthcare Costs: The Economic Impact of NCDs
The financial strain of NCDs is substantial and growing. For instance, the cost of treating kidney failure in Indonesia has seen a dramatic surge. In 2025, the financing burden for kidney failure escalated by over 400 percent, reaching Rp 13.38 trillion, a stark contrast to the Rp 2.32 trillion recorded in 2019. This significant increase underscores the urgent need for proactive public health interventions aimed at disease prevention. The implementation of the Nutri-Level labeling is a key component of this preventative strategy, empowering consumers to make choices that can mitigate their long-term health risks and, consequently, reduce the economic burden on the healthcare sector.
The Nutri-Level System: A Visual Guide to Nutritional Content
Under the new regulation, large-scale businesses are mandated to affix Nutri-Level labels to their ready-to-eat food products, with an initial emphasis on beverages. These include popular items such as boba drinks, teh tarik, palm sugar coffee, and various juices. The Nutri-Level system is designed for immediate consumer comprehension, utilizing a four-tier categorization system:

- Level A: Represented by the letter ‘A’ in a dark green color. This signifies the lowest content of sugar, salt, and fat.
- Level B: Represented by the letter ‘B’ in a light green color. This indicates a moderate-to-low content.
- Level C: Represented by the letter ‘C’ in a yellow color. This denotes a moderate content.
- Level D: Represented by the letter ‘D’ in a red color. This signifies the highest content of sugar, salt, and fat, alerting consumers to potential health concerns.
This color-coded system aims to provide an intuitive and easily digestible visual cue, allowing consumers to quickly assess the nutritional profile of a product at a glance. The information is not confined to product packaging; it must also be prominently displayed on menus, brochures, and digital food ordering platforms, ensuring accessibility across various consumer touchpoints.
Legislative Mandate and Inter-Sectoral Collaboration
Minister of Health Sadikin emphasized that this policy is not an isolated initiative but rather a fulfillment of the mandate outlined in the Law on Health. This law underscores the critical importance of synergistic, cross-sectoral collaboration in disease prevention efforts. "The Health Law mandates that cross-sectoral policies are aligned. Kemenkes is responsible for regulating ready-to-eat food, while processed food or factory products fall under the purview of the Food and Drug Supervisory Agency (BPOM)," he explained. This division of responsibility ensures a comprehensive regulatory approach to food safety and nutritional labeling across different product categories.
Phased Implementation: Supporting Small Businesses
In its initial phase, the Nutri-Level regulation will not apply to micro, small, and medium-sized enterprises (MSMEs), such as traditional eateries (warteg), street food vendors with carts, or small local restaurants. This phased approach acknowledges the potential challenges faced by smaller businesses in adapting to new labeling requirements and allows them time to integrate the system as it becomes more widespread. The focus is on enabling large-scale producers to lead the way, setting a precedent and facilitating a smoother transition for smaller enterprises in the future.
Broader Implications and Future Outlook
The introduction of the Nutri-Level labeling system is a significant stride towards fostering a health-conscious society. By providing transparent and easily understood nutritional information, the Ministry of Health aims to empower individuals to make more informed dietary choices. The ultimate goal is to reduce the prevalence of chronic diseases, thereby improving the overall health and well-being of the Indonesian population.
This policy is expected to have several ripple effects:
- Increased Consumer Awareness: The visual cues provided by the Nutri-Level system are anticipated to significantly boost public awareness regarding the sugar, salt, and fat content in everyday food and beverages. This heightened awareness can lead to a gradual shift in consumer preferences towards healthier options.
- Industry Innovation: The mandate may incentivize food and beverage manufacturers to reformulate their products to achieve lower Nutri-Level ratings, driving innovation in the development of healthier alternatives. Companies will likely compete to offer products that meet higher nutritional standards to appeal to health-conscious consumers.
- Support for Public Health Campaigns: The Nutri-Level system can serve as a powerful tool to support broader public health campaigns aimed at reducing sugar intake and promoting balanced diets. It provides a tangible reference point for consumers engaging with these campaigns.
- Potential for Policy Expansion: While currently focused on ready-to-eat foods, the success of this initiative could pave the way for the expansion of similar labeling requirements to other food categories, including pre-packaged processed foods, in the future. This would create a more comprehensive nutritional labeling landscape.
The Ministry of Health anticipates that the Nutri-Level labeling will be instrumental in encouraging a cultural shift towards healthier eating habits. By making nutritional information more accessible and understandable, the government is investing in the long-term health of its citizens and striving to build a more resilient and healthier future for Indonesia. The consistent application and promotion of this policy will be crucial in realizing its full potential in combating the rising tide of diet-related diseases.

