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AQUA Partners with DMI and BPMI to Send 27 Mosque Caretakers on Umrah Pilgrimage in Continued Commitment to Community Service

by Nana Muazin
written by Nana Muazin

In a significant display of corporate social responsibility and inter-institutional collaboration, AQUA, in partnership with the Indonesian Mosque Council (Dewan Masjid Indonesia/DMI) and the Istiqlal Mosque Management Board (Badan Pengelola Masjid Istiqlal/BPMI), has successfully facilitated the departure of 27 marbot and mosque administrators for their Umrah pilgrimage to the Holy Land. This initiative, now entering its third consecutive year, represents a strategic effort to honor the tireless, often overlooked, contributions of those who serve as the frontline caretakers of Indonesia’s religious infrastructure. To date, the collaborative program has enabled 70 individuals from diverse regions across the archipelago to fulfill their spiritual aspirations.

The ceremony marking this year’s departure highlights the growing synergy between private sector entities and religious organizations in Indonesia. As the nation continues to navigate the complexities of social development, such programs serve as a tangible acknowledgment of the role that local faith-based leaders play in maintaining social cohesion and community health.

The Strategic Role of the Marbot in Indonesian Society

To understand the significance of this initiative, one must first recognize the sheer scale of religious infrastructure in Indonesia. According to the Ministry of Religious Affairs’ Mosque Information System (SIMAS), there are more than 710,000 registered mosques and musallas throughout the country. These facilities serve as far more than mere sites for ritual prayer; they are hubs for social education, economic empowerment, and community solidarity.

The marbot—the custodians of these mosques—are the invisible architects of this social stability. Their duties range from the technical and maintenance-oriented, such as ensuring cleanliness and sound system functionality, to the pastoral, such as facilitating community gatherings and assisting with funeral arrangements or educational programs. Despite the central role they occupy, these individuals often work in relative obscurity. The partnership between AQUA, DMI, and BPMI seeks to bridge this gap, elevating the status of these caretakers by providing them with a once-in-a-lifetime opportunity for spiritual growth as a form of appreciation for their years of selfless service.

Chronology and Program Evolution

The initiative began three years ago as a pilot project designed to foster closer ties between corporate entities and the grassroots mosque ecosystem. The initial phase saw a smaller cohort of caretakers selected based on their long-term dedication to their respective mosques.

  • Year 1: The program launched as an experimental outreach, focusing on a pilot group to gauge the logistical feasibility of coordinating travel for individuals from geographically dispersed regions.
  • Year 2: Following the success of the pilot, the partnership solidified, incorporating more rigorous selection criteria and expanding the outreach to include rural areas where the role of the marbot is most critical yet least supported.
  • Year 3 (Current): With 27 participants dispatched, the program has reached a cumulative total of 70 beneficiaries. The scope has expanded to include comprehensive logistical support, ensuring that participants remain focused on their spiritual journey without the burden of administrative or financial concern.

The collaboration has not remained static. While the Umrah pilgrimage remains the flagship event, the partnership has evolved into a broader framework encompassing sustainable development projects. These include the "Green and Healthy Mosque" initiative, which focuses on waste management, water sanitation, and energy efficiency within mosque environments—areas where AQUA’s expertise in water stewardship and environmental management provides immense value.

Official Perspectives on Community Empowerment

The leadership of the collaborating institutions emphasizes that this program is not merely a travel initiative but a strategic investment in the social capital of Indonesia.

KH Bukhori Sail Al-Tahiri, Head of the Worship Division at the Istiqlal Mosque Management Board, articulated this during the departure ceremony on September 22, 2026. "The dedication of our marbot and mosque administrators is an inspiration that we all must emulate," he stated. "Their sincerity serves as a reminder that there is profound blessing in the race to provide goodness for the community. By supporting them, we are strengthening the very foundation of the mosque as a center for human development."

From the perspective of the DMI, the partnership is a key component of their broader mandate to modernize and professionalize mosque management. Secretary-General Rahmat Hidayat noted that the program addresses a fundamental need for recognition. "Our concern is to ensure that these individuals feel valued by the broader society. When the caretakers are empowered, the mosques they manage become more vibrant, more welcoming, and more effective at serving the needs of the surrounding population," Hidayat explained.

Agung Laksamana, General Secretary Director of Danone Indonesia, reiterated the company’s commitment to sustainable social impact. "We believe that the empowerment of the community requires sincere and long-term collaboration. AQUA is committed to walking alongside these religious organizations to ensure that our presence provides real, felt benefits to the Indonesian people," Laksamana said.

The Beneficiary Experience: A Case for Holistic Support

For the participants, the impact of the program is deeply personal. Abdul Muaz, a participant from Bogor, West Java, noted that the comprehensive nature of the support provided by the sponsors—covering everything from telecommunications and daily necessities to flight arrangements—was instrumental. "The relief of having all logistical details handled allowed us to approach this journey with a focused heart and a clear mind," he shared.

The emphasis on "holistic support" is a hallmark of this initiative. By removing the financial and logistical barriers to the Umrah, the organizers ensure that the experience is one of enrichment rather than stress. This approach sets a standard for other corporate social responsibility (CSR) programs, shifting the focus from sporadic, superficial donations to sustained, impactful engagement.

Broader Implications and Future Trajectory

The collaboration between AQUA, DMI, and BPMI is symptomatic of a larger trend in Indonesia where the private sector is increasingly aligning its CSR objectives with the goals of major religious organizations. This trend is driven by the realization that in a country with a high religious profile, mosques are the most efficient conduits for social change.

Beyond the Umrah program, AQUA has successfully expanded its outreach to include other major Islamic organizations, such as Nahdlatul Ulama (PBNU) and Muhammadiyah, as well as extensive networks of Islamic boarding schools (pesantren). This multi-stakeholder approach allows for a ripple effect:

  1. Environmental Impact: Through "Green Mosque" programs, water conservation techniques are taught to thousands of mosque attendees.
  2. Economic Impact: Initiatives focused on mosque-based micro-enterprises help elevate the local economy, particularly in peri-urban and rural areas.
  3. Social Impact: By formalizing the recognition of marbot, the program contributes to a culture of appreciation and professional development within religious spaces.

The data suggests that this model is replicable and scalable. As the number of participants continues to grow, the network of "alumni" of the program serves as a support group and a repository of best practices for mosque management. The focus moving forward, according to project insiders, will be to digitize more of these interactions—using technology to link mosques, provide training materials to administrators, and ensure that the positive impacts of these collaborations are tracked and reported with greater transparency.

Conclusion: Sustaining the Spirit of Service

The departure of the 27 pilgrims is a testament to the power of public-private partnerships in addressing the needs of the community’s unsung heroes. As the program enters its next cycle, the focus will likely remain on deepening these relationships and identifying new avenues for service.

By investing in the well-being of those who manage the houses of worship, AQUA, DMI, and BPMI are not only honoring a specific group of individuals but are also bolstering the sustainability of the institutions that anchor Indonesian society. As these 27 individuals return from their pilgrimage, they are expected to bring back not only a profound personal experience but also a renewed sense of purpose that will continue to benefit the hundreds of thousands of congregants they serve across the country. Through this ongoing effort, the spirit of "gotong royong"—the Indonesian tradition of communal cooperation—is effectively translated into modern, professionalized, and highly impactful social action.

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Technology

Jababeka Expands Community Acceleration Class Program to Bridge Skills Gap and Empower Vocational Education in Indonesia

by Asep Darmawan
written by Asep Darmawan

PT Jababeka Infrastruktur, the subsidiary of PT Jababeka Tbk and the primary developer of the expansive Jababeka Industrial Estate, has officially expanded its flagship social responsibility initiative, the Jababeka Community Acceleration Class (JClass). This strategic move aims to fortify the human capital pipeline by preparing high school and vocational school graduates to seamlessly transition into the professional workforce or embark on entrepreneurial ventures. The latest iteration of this program took place at SMK Garuda Nusantara in Bekasi Regency on August 31, 2026, marking a significant milestone as the initiative now encompasses a network of eight vocational institutions across the region.

Addressing the Industrial Skills Gap

The labor market in Indonesia, particularly within the highly competitive manufacturing hubs of West Java, faces a persistent challenge: the "skills gap." While vocational education institutions (SMK) are designed to produce work-ready graduates, the rapid evolution of industrial technology—driven by Industry 4.0—often outpaces traditional curricula. Jababeka’s intervention through the JClass program is a deliberate effort to align academic output with the precise requirements of the multinational corporations operating within the Jababeka Industrial Estate.

Vega Violetta Puspa, Director of Jababeka Infrastruktur, emphasized the urgency of this alignment during a press briefing on September 15, 2026. "JClass was conceived as a direct response to the widening competency gap between the skills imparted in vocational classrooms and the dynamic, fast-paced demands of the industrial sector in Bekasi, which stands as one of the largest and most critical industrial centers in Indonesia," Puspa stated. By integrating industry practitioners directly into the educational process, the program seeks to eliminate the transition friction that many graduates face upon entering the workforce.

The Three Pillars of JClass Curriculum

To ensure a comprehensive approach to professional development, the Jababeka Community Acceleration Class is structured around three distinct pillars, each addressing a specific dimension of career and business readiness:

  1. Career Acceleration Class: This track focuses on the "soft" but essential elements of professional success. It emphasizes mental resilience, professional attitude, ethical conduct in the workplace, and effective communication skills. By fostering a professional mindset, the program prepares students to navigate the rigorous environment of modern manufacturing facilities.
  2. Digital Acceleration Class: Recognizing the necessity of digital literacy in the current economic landscape, this track enhances technical proficiency in digital tools and office administration. As factories move toward digitized supply chains and smart manufacturing, students trained in these competencies are significantly more attractive to prospective employers.
  3. Entrepreneur Acceleration Class: Moving beyond traditional employment, this track is tailored for students and local community members interested in business development. It provides foundational knowledge for fostering micro, small, and medium enterprises (MSMEs), which are the backbone of the local economy surrounding the Jababeka Industrial Estate.

A Growing Network of Educational Partners

The expansion of JClass represents a maturing ecosystem of collaboration between the private sector and local education providers. Since its inception, the program has successfully scaled its operations to include a diverse array of institutions. The current partners in this initiative include:

  • SMK Garuda Nusantara
  • SMK Bina Mitra
  • SMK Kitri Bakti
  • SMKN 2 Cikarang Pusat
  • SMK Islam Al-Amin
  • SMKN 2 Cikarang Barat
  • SMK Kesehatan Sentra Medika Cikarang
  • SMK Dewantara 2 Cikarang Pusat

The inclusion of specialized schools, such as those focusing on health and medical services alongside technical vocational schools, highlights the program’s adaptability to the diverse industrial needs within the Jababeka region.

The Role of Tenant Engagement

A distinctive feature that separates the JClass program from conventional Corporate Social Responsibility (CSR) initiatives is the active participation of the companies—or "tenants"—located within the Jababeka Industrial Estate. Unlike standard programs where educational institutions operate in isolation, JClass invites corporate partners to serve as co-creators of the curriculum.

Vega Violetta Puspa noted that the involvement of tenants is fundamental to the program’s success. "The companies are not merely sponsors or guest speakers; they are integral to the instructional design. By collaborating with human resource managers and technical experts from these firms, we ensure that the material taught is synchronized with current industry standards and the specific needs of the companies that will eventually hire these students," she explained.

This model provides a feedback loop that benefits all stakeholders: students receive training that guarantees marketability, schools stay updated on industrial trends, and companies gain access to a pre-screened, well-prepared talent pool.

Contextualizing the Impact: Indonesia’s Vocational Education Challenges

The JClass program arrives at a critical juncture for Indonesia’s labor force. According to data from the Central Statistics Agency (BPS), vocational school graduates consistently represent a significant portion of the country’s unemployed population. The mismatch between school curricula and industry needs is frequently cited by policymakers as a primary cause.

By decentralizing the training process and bringing it into the heart of the industrial estate, Jababeka is demonstrating a viable model for private-sector intervention. The program’s focus on mental readiness and digital skills addresses the two most common complaints from employers: a lack of "work readiness" (soft skills) and insufficient technical literacy.

Furthermore, the emphasis on the Entrepreneur Acceleration Class serves a broader macroeconomic goal. Indonesia has identified the promotion of MSMEs as a vital component of post-pandemic economic recovery. By equipping students with the capacity to launch their own businesses, JClass contributes to the long-term economic diversification of the Bekasi region, reducing the area’s total reliance on large-scale manufacturing employment.

Future Projections and Sustainability

The successful expansion of the program to eight schools by late 2026 indicates a scalable model. Analysts suggest that if Jababeka continues to refine the curriculum in collaboration with its tenants, the program could potentially serve as a template for other industrial estates across the archipelago.

The sustainability of JClass is underpinned by the symbiotic relationship it creates. For the companies, participating in JClass is a form of "talent grooming." Rather than spending extensive resources on retraining new hires, firms can invest in the local community, effectively lowering their recruitment and onboarding costs in the long run. For the schools, the partnership provides access to industry-standard equipment and insights that would otherwise be difficult to procure.

Conclusion

The expansion of the Jababeka Community Acceleration Class reflects a forward-thinking approach to corporate social responsibility. By shifting the focus from passive donation to active capacity building, PT Jababeka Infrastruktur is addressing the structural challenges of the Indonesian labor market. As the program continues to evolve, its success will likely be measured not only by the number of participating schools but by the long-term career trajectories of its graduates and the continued resilience of the local economy.

In an era where technological disruption threatens to render traditional skill sets obsolete, the JClass program provides a vital bridge. Through its integrated focus on career readiness, digital literacy, and entrepreneurship, Jababeka is not just preparing students for their first jobs; it is equipping them with the adaptability required to navigate the complexities of the 21st-century global economy. As the project enters its next phase, the continued collaboration between academia and the private sector remains the most promising path toward sustainable industrial growth and human capital development in the Bekasi Regency and beyond.

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Education

Hope Amid Uncertainty: Depok Community Holds Fifth Night of Prayers as Search Enters Critical Seventh Day for Missing Journalists in Sunda Strait

by Evan Lee Salim
written by Evan Lee Salim

DEPOK — As the official search and rescue operation entered a critical juncture, residents of Perumansa Asri Cinangka in Sawangan, Depok, gathered once again at the Al Wafa Mosque on Monday night, September 14, 2026. This solemn gathering marked the fifth consecutive night of communal prayers held by local residents to seek divine intervention and safety for Yudistiro Pranoto, a senior journalist with iNews, alongside four other reporters and the vessel’s crew members who remained unaccounted for following a communication blackout in the treacherous waters of the Sunda Strait.

The maritime tragedy, which unfolded while the media crew was actively reporting on the heightened volcanic activity of Mount Anak Krakatau, has sent shockwaves through the Indonesian journalistic community and the local neighborhood where Mr. Pranoto resides. Monday evening’s prayer service coincided precisely with the seventh day of intensive search and rescue (SAR) operations conducted by a joint multi-agency task force. Among the congregation were Mr. Pranoto’s wife, Diah Nasution, and their young son, Kenzie Hafizan Pranoto, who participated in the religious rituals alongside their neighbors with profound resilience and quiet grief.

Chronology of the Sunda Strait Incident

The unfolding crisis began over a week prior, when a specialized reporting team embarked on a maritime assignment to document the geological awakening and eruption phases of Mount Anak Krakatau, one of Indonesia’s most volatile and closely monitored stratovolcanoes situated in the Sunda Strait between the islands of Java and Sumatra. Media organizations routinely deploy reporters to capture the raw power of the volcano, providing critical public awareness regarding ash plumes, seismic tremors, and potential maritime hazards.

However, contact with the vessel carrying the five journalists and the ship’s crew was abruptly lost as weather conditions in the strait deteriorated rapidly, characterized by high waves, unpredictable strong currents, and low visibility. Initial attempts by newsroom coordinators to reach the team via satellite communication and mobile networks failed, prompting immediate distress notifications to maritime authorities. The National Search and Rescue Agency (Basarnas), working in tandem with the Indonesian Navy (TNI AL), marine police, and local volunteer networks, immediately mobilized a large-scale search operation covering vast sectors of the Sunda Strait. Despite deploying specialized vessels, helicopters, and sonar equipment, rough sea states hampered early rescue efforts, extending the anxiety of families waiting ashore.

Community Solidarity and Spiritual Resilience

At the Al Wafa Mosque in Depok, the atmosphere was thick with a mixture of sorrow and unwavering hope. Representatives of the mosque’s management board (DKM) emphasized that the nightly prayer gatherings represent an essential form of spiritual endurance and communal solidarity. Neighbors, friends, and local community leaders have maintained a nightly routine of reciting verses from the Holy Quran, specifically Surah Yasin, while directing their intentions toward the safe return of the missing individuals.

"As we normally do, we recite Surah Yasin with the sincere intention that Allah SWT may still protect them, grant them the opportunity to return safely to our midst, and keep them safe and sound in body and spirit," stated a representative of the Al Wafa Mosque management during the gathering.

The community’s dedication to supporting the Pranoto family reflects the deep bonds forged within the suburban enclave. Despite the psychological toll of the prolonged uncertainty, the residents have vowed to continue their spiritual vigils for as long as necessary. When questioned about how long the community prayer sessions would continue given the logistical limitations of official rescue mandates, the mosque representative offered a philosophical and resolute response: "As for how long these prayers will continue, we do not know; only God knows that. What is clear is that we have made our mortal efforts, we accept this trial with grace, and we pray, but the ultimate decision rests entirely with the Almighty."

Extension of Search and Rescue Operations

The community gathering on Monday night closely followed a critical operational update from the joint SAR command center. Recognizing the vast expanse of the search grid and factoring in oceanic drift models, authorities officially announced a three-day extension for the search and rescue phase. The extension pushes the active search window beyond the standard seven-day protocol, offering a renewed glimmer of hope to the families of the missing journalists and crew.

Under standard Basarnas guidelines, search operations for missing persons at sea typically span seven days, after which operations are scaled back unless significant new leads emerge. However, mounting pressure from press advocacy groups, families, and the public, combined with calculated drift projections by oceanographers, persuaded the unified command to prolong the intensive surface and aerial sweeps. Rescue teams have expanded their search radius toward the coastal peripheries of both the western tip of Java and southern Sumatra, factoring in potential tidal shifts that may have carried debris or survivors toward secluded shorelines.

Broader Implications for Journalist Safety in Hazardous Environments

The disappearance of the five journalists in the Sunda Strait has reignited a profound national conversation regarding occupational safety protocols for media personnel covering natural disasters and high-risk maritime environments. Indonesia, situated along the hyper-active seismic belt known as the Pacific Ring of Fire, frequently experiences volcanic eruptions, tsunamis, and severe meteorological phenomena. Consequently, reporters are routinely dispatched to the frontlines of natural hazards to keep the public informed.

Media watchdogs, press councils, and journalism unions have increasingly called for stringent risk-assessment frameworks, mandatory safety gear—such as specialized personal flotation devices, emergency position-indicating radio beacons (EPIRBs), and satellite communication fail-safes—for all reporting teams assigned to offshore or high-risk disaster zones. The incident serves as a stark reminder of the physical perils journalists routinely navigate in the fulfillment of their constitutional duty to report the news.

As the search enters its extended phase, the nation watches anxiously toward the Sunda Strait. In Depok, the lights of the Al Wafa Mosque remain illuminated into the night, serving as a beacon of persistent hope, community solidarity, and unwavering emotional support for Diah Nasution, young Kenzie, and the families of all the missing souls awaiting news from the sea.

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National News

Alfamart Sahabat Posyandu ChilGo Strengthens Community Health Access for Surabaya Families

by Dwi Wanna
written by Dwi Wanna

The Alfamart Sahabat Posyandu program continues to solidify its role as a vital community health touchpoint, evidenced by the high enthusiasm observed at the Tambangboyo outlet in Surabaya on Monday, September 14, 2026. This collaborative initiative, which integrates public health services into the retail footprint of convenience stores, represents a strategic shift in how corporations contribute to national health goals. By partnering with Kalbe Nutritionals through the Morinaga Chil*Go! brand, the program aims to address critical gaps in early childhood nutrition and developmental monitoring, specifically targeting young mothers who seek accessible and reliable guidance for their children’s growth.

The Landscape of Community Health in Urban Surabaya

For many young mothers in urban centers like Surabaya, the traditional Posyandu (Integrated Healthcare Center) schedule can sometimes clash with professional obligations or household demands. Ny. Laili, a 23-year-old mother of a 15-month-old, represents the demographic that the Alfamart Sahabat Posyandu initiative seeks to support. For Laili, the event was more than just a routine check-up; it was a curated educational session on toddler nutrition.

"The proactive communication regarding the event at the Tambangboyo outlet allowed us to prepare for the session," Laili noted during the event. "As a young mother, navigating the complexities of child growth and development requires continuous learning. Having access to professional advice and nutritional support in a location as accessible as a local Alfamart significantly reduces the barriers to regular health monitoring."

The sentiment was echoed by other participants, such as Ny. Merry, mother to a three-and-a-half-year-old child. For Merry, the initiative highlights the effectiveness of gamifying health awareness. By combining essential services—such as height and weight measurements and nutritional consultation—with incentives like product samples, vouchers for the Alfagift application, and child-friendly activities featuring the company mascot, "Albi," the program creates a positive reinforcement loop for parents.

Chronology and Evolution of the Program

The Alfamart Sahabat Posyandu initiative is not a new venture, but rather a mature program that has undergone significant scaling since its inception in 2021. Recognizing the potential of its vast network of retail outlets, Alfamart identified an opportunity to serve as a bridge between the public and professional health services.

  • 2021: Launch of the Alfamart Sahabat Posyandu program, initially piloted in select urban centers to gauge demand and logistical feasibility.
  • 2022-2023: Expansion phase, incorporating partnerships with local health authorities (Puskesmas) to ensure medical standards are met.
  • 2024: Introduction of strategic partnerships with nutrition companies like Kalbe Nutritionals to provide added value through educational content and supplemental nutrition.
  • September 2026: The current campaign, which aims to reach over 2,800 beneficiaries across 28 distinct locations, marking a significant milestone in the program’s reach and frequency.

The transition from a basic community gathering to a sophisticated public-private partnership demonstrates an evolution in corporate social responsibility (CSR) strategy. Instead of isolated charitable acts, the program now focuses on consistent, long-term health monitoring that aligns with national nutrition targets.

Strategic Objectives and Nutritional Impact

The collaboration with Kalbe Nutritionals through the Morinaga Chil*Go! brand is deliberate. In Indonesia, the challenge of stunting and malnutrition remains a priority for the government. Data from the Indonesian Nutritional Status Survey (SSGI) suggests that while there has been a downward trend in stunting rates, targeted interventions in urban environments are still necessary to ensure that children from all socioeconomic backgrounds receive adequate micronutrients.

The Alfamart initiative serves as a frontline defense. By hosting these events at retail outlets, the program captures a wider audience—including those who might be intimidated by formal clinical settings. The educational components provided during these sessions focus on:

  1. Anthropometric Monitoring: Tracking weight-for-age and height-for-age ratios.
  2. Nutritional Counseling: Guidance on weaning, the importance of DHA and other micronutrients, and dietary diversification.
  3. Preventive Health Care: Promoting the habit of routine monthly health checks, which is essential for the early detection of developmental delays.

Official Perspectives on Sustainability

Rani Wijaya, General Manager of Corporate Communications at Alfamart, emphasized that the continuity of the program is its most valuable asset. "Program ini secara konsisten kami jalankan," Rani stated, noting that the company has mapped out its distribution for the remainder of 2026 to maximize impact.

"Our goal is to reach areas that have previously been underserved," Rani explained. By utilizing the company’s supply chain and real estate footprint, the program can penetrate residential areas that are often far from primary healthcare centers. This decentralized approach is critical for the long-term sustainability of the initiative. By December 2026, the company expects to have reached a cumulative total of beneficiaries that will significantly contribute to local health data transparency.

Broader Implications for Corporate Social Responsibility

The success of the Alfamart Sahabat Posyandu model provides a compelling case study for other corporations operating in the retail and fast-moving consumer goods (FMCG) sectors. The model proves that commercial entities can facilitate public health objectives without compromising their business operations.

Several key implications arise from this model:

  1. Public-Private Synergy: The partnership between a retailer and a nutritional manufacturer creates a unique ecosystem where health education, product access, and community engagement coexist.
  2. Accessibility as a Catalyst: By placing health services in "third spaces"—locations outside of the home and the clinic—the program lowers the psychological and physical barriers to entry for parents.
  3. Data-Driven CSR: The systematic mapping of 28 locations for a single month’s campaign shows a shift toward data-informed philanthropy. By targeting high-density areas, the organizers ensure that the resources are utilized by those who need them most.
  4. Strengthening the Healthcare Ecosystem: While the program does not replace the medical duties of the Ministry of Health or local clinics, it functions as a vital support system that encourages regular health check-ups, effectively funneling more citizens into the formal healthcare system.

Future Outlook and Challenges

As the program moves toward the end of 2026, the organizers face the challenge of maintaining quality control across an expanding number of locations. Ensuring that the nutritional advice provided remains consistent with current medical guidelines is paramount. Furthermore, the sustainability of such programs often hinges on the commitment of local stakeholders—including local health volunteers (kader posyandu) and municipal government health departments.

The integration of technology, such as the mention of the Alfagift voucher system, suggests that future iterations of the program could potentially include digital health records, allowing parents to track their children’s growth curves over time through the app. This would represent a significant leap forward in maternal and child health technology integration.

Conclusion

The activity at the Alfamart Tambangboyo outlet is a microcosm of a larger, systemic effort to improve the quality of life for Indonesian families. Through the Alfamart Sahabat Posyandu program, the organizers have demonstrated that private-sector infrastructure can be effectively leveraged to address public health challenges. By prioritizing education, consistent monitoring, and community-centered service, the initiative provides a blueprint for how businesses can contribute to the long-term health and prosperity of the communities they serve. As the program continues to scale, its impact on early childhood development and public health awareness will likely remain a significant indicator of the potential for collaborative social responsibility in the modern retail era.

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Automotive

Kapolri Hadiri Acara Buruh, Boni Hargens Sebut Bukti Nyata Konsep Community Policing

by Asro
written by Asro

The recent attendance of Indonesian National Police (Polri) Chief General Listyo Sigit Prabowo at the Grand Consolidation event of the Federation of Indonesian Metal Workers Unions (FSPMI) in Bekasi Regency, West Java, has drawn widespread attention from political and legal observers. Among them, prominent political and legal analyst Boni Hargens has praised the move as a powerful signal of the National Police’s commitment to modern community policing and the operationalization of the "Presisi" (Predictive, Responsive, and Transparent Justice) paradigm. According to analysts and labor experts alike, this high-profile engagement serves as a vital catalyst for maintaining security amidst the complex dynamics of industrial relations and potential labor mobilizations moving forward.

The event, which brought together thousands of industrial workers, labor leaders, and stakeholders in one of Indonesia’s most critical manufacturing hubs, highlights a strategic shift in how law enforcement interacts with organized labor. Rather than viewing labor unions and mass gatherings strictly through a security or containment lens, the leadership of the National Police is increasingly leaning into dialogue, partnership, and proactive engagement to safeguard both national stability and economic productivity.

Background Context of the Event and Labor Dynamics in Bekasi

Bekasi Regency, located in West Java, stands as the beating heart of Indonesia’s manufacturing and industrial sector. Home to multiple massive industrial estates—such as Cikarang, Jababeka, and MM2100—the region accommodates thousands of national and multinational manufacturing plants, employing hundreds of thousands of workers. Because of its high concentration of capital and labor, Bekasi has historically been the epicenter of major labor negotiations, minimum wage debates, and large-scale industrial demonstrations in Indonesia.

In recent years, industrial relations in the region have faced various pressures, ranging from global economic fluctuations and supply chain disruptions to domestic policy changes regarding outsourcing, job creation laws, and wage adjustments. Labor unions, including the FSPMI, represent a formidable voice for workers’ rights, frequently utilizing collective bargaining and mass mobilizations to press their demands.

Against this backdrop, the presence of the nation’s top law enforcement official at a major union consolidation event carries profound symbolic and practical weight. Historically, high-stakes labor gatherings in heavy industrial zones were often met with heavy security deployments geared toward crowd control and public order maintenance. General Listyo Sigit Prabowo’s attendance reframes the state’s posture, shifting the paradigm from reactive containment to proactive partnership and mutual respect between law enforcement, workers, and capital owners.

Boni Hargens: A Paradigm Shift Toward Community Policing

Analyzing the significance of the event, Boni Hargens emphasized that the National Police Chief’s presence transcended routine protocol or ceremonial attendance. Instead, it represented a clear institutional determination to forge deep, trust-based connections with civil society groups, particularly the labor sector.

"The presence of General Listyo Sigit Prabowo is a concrete manifestation of the Polri leadership’s success in institutionalizing community policing—a policing model that positions the community not merely as an object of security operations, but as a strategic partner in maintaining social order," Boni stated.

Boni further underscored the delicate economic ecosystem that underpins modern industrial zones. He noted that achieving sustainable economic growth requires a synchronized alignment of interests among key stakeholders within the industrial landscape.

"The consolidation of business owners, labor unions, government regulators, and industrial estate managers serves as the primary capital needed to foster a conducive economic climate within the industrial sector," Boni added. By bridging potential gaps of distrust between labor and capital, the police force acts as an impartial stabilizer, ensuring that the legitimate aspirations of workers can be voiced and addressed without descending into civil unrest or damaging economic productivity.

The Implementation of the Presisi Paradigm in Industrial Relations

At the core of the National Police’s contemporary institutional reform is the "Presisi" framework, an acronym for Prediktif (Predictive), Responsibilitas (Responsibility), and Transparansi Berkeadilan (Transparent Justice). Introduced by General Listyo Sigit Prabowo upon taking office, this framework aims to transform Polri into a modern, trusted, and professional institution capable of anticipating social challenges before they escalate into conflicts.

The engagement with FSPMI directly aligns with the predictive and responsive pillars of the Presisi model. Through early engagement, open dialogue, and direct communication channels with labor leaders, the police can accurately gauge labor grievances, anticipate potential friction points during wage negotiations or policy rollouts, and mediate disputes before they manifest as disruptive street protests or strikes.

Furthermore, transparency and fair treatment in law enforcement build institutional trust. When labor unions perceive law enforcement as a neutral arbiter that respects constitutional rights—such as the freedom of assembly and expression—while simultaneously upholding public order and protecting vital national economic assets, the potential for friction diminishes significantly.

Broader Economic Implications and Stakeholder Reactions

The implications of this strategic outreach extend far beyond immediate security management. Indonesia remains heavily reliant on foreign direct investment (FDI) and domestic industrial expansion to achieve its long-term economic development targets. Investors—both domestic and international—closely monitor labor stability, legal certainty, and security conditions when deciding where to allocate capital.

Frequent industrial strikes, road blockades, or prolonged labor disputes can result in billions of rupiah in lost productivity and can severely dent investor confidence. Conversely, a stable industrial climate characterized by open communication channels between labor unions, employers, and state security apparatuses enhances Indonesia’s competitive edge as a predictable and secure investment destination.

Reactions from various economic sectors have been largely positive. Business associations and industrial estate managers have welcomed initiatives that promote collaborative problem-solving between labor and management. During related engagements, leadership from the National Police has consistently urged employers to view their workforce not merely as production factors, but as valuable business assets, strategic partners, and integral members of the corporate family. This human-centric approach to labor relations helps humanize the industrial environment, encouraging mutual compromise and reducing adversarial posturing.

Conclusion and Future Outlook

The participation of National Police Chief General Listyo Sigit Prabowo in the FSPMI Grand Consolidation in Bekasi marks a notable milestone in the evolution of Indonesian law enforcement and industrial relations. By embracing the principles of community policing and the Presisi framework, Polri is actively redefining its role in civil society—moving away from authoritarian-era containment models toward collaborative governance and proactive mediation.

As political and legal analysts like Boni Hargens have pointed out, maintaining a harmonious industrial climate requires continuous collaboration among entrepreneurs, laborers, the government, and security forces. Events of this nature lay the groundwork for sustainable economic resilience, ensuring that Indonesia’s industrial hubs remain engines of growth, innovation, and social stability for years to come.

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Economy & Finance

Crystalin Run Xperience 2026 Expands Nationwide and Launches Official Running Community to Foster Long-Term Engagement with Indonesian Runners

by Basiran
written by Basiran

The landscape of fitness and recreational sports in Indonesia has undergone a remarkable transformation over the past half-decade, with running emerging from a niche hobby into a dominant lifestyle movement. Capitalizing on this nationwide enthusiasm, the mineral water brand Crystalin has announced a strategic expansion of its flagship athletic property, the Crystalin Run Xperience, for the 2026 season. Building upon the foundational success of its inaugural events, the organization has transitioned from a localized Jakarta-centric race into a multi-city national series, accompanied by the establishment of a dedicated, year-round running community designed to cultivate deeper consumer engagement and promote sustained public health.

The strategic pivot reflects a broader industry trend wherein fast-moving consumer goods (FMCG) and beverage brands increasingly integrate themselves into the daily routines of their target demographics through experiential sports marketing. By moving beyond traditional product placement and sponsorship models, Crystalin is positioning itself as an active stakeholder in the Indonesian wellness ecosystem. This comprehensive expansion encompasses scaled physical events in major metropolitan hubs, enhanced participant targets, structural community support frameworks, and a long-term vision aimed at nurturing running enthusiasts across all proficiency levels, from casual joggers to seasoned marathoners.

Evolution of the Crystalin Run Xperience: From Inception to National Footprint

The trajectory of the Crystalin Run Xperience mirrors the exponential growth of the running community across the Indonesian archipelago. First established in 2024 as a single-city activation in the capital, the event was conceived to capture the burgeoning post-pandemic interest in outdoor cardiovascular fitness. During its initial two years, the event established a loyal following among urban runners by emphasizing accessibility, hydration, and a festive race-day atmosphere that prioritized personal achievement alongside competitive milestones.

However, the escalating demand for well-organized, large-scale running events prompted organizers to reassess the operational scope of the property. Recognizing that major urban centers outside of Jakarta possessed vibrant, highly active running populations yearning for premium race experiences, the leadership team greenlit a multi-city roadmap for the 2026 calendar. This evolution marks a critical milestone for the brand, establishing the Crystalin Run Xperience as a premier fixture on the national running calendar and setting the stage for broader geographical penetration in subsequent years.

Chronology and Execution of the 2026 Race Series

The operational rollout of the Crystalin Run Xperience 2026 has been structured to maximize participation while ensuring high standards of race management, safety, and runner satisfaction. The calendar commenced in the vibrant East Java capital of Surabaya, serving as the opening chapter of the year’s expanded campaign.

On July 19, 2026, the historic and civic heart of Surabaya transformed into a sea of athletic attire as approximately 3,500 participants gathered at the iconic Balai Kota Surabaya. The urban route took runners past notable municipal landmarks, blending historical architecture with modern cityscapes. The event received strong backing from local government bodies and regional running clubs, ensuring seamless road closures, medical support, and community participation. The Surabaya leg successfully demonstrated the brand’s capability to execute large-scale athletic events outside its home market, establishing a blueprint for regional engagement.

Following the success in East Java, the focus shifts back to the nation’s capital for the second major installment of the series. Scheduled for October 4, 2026, the Jakarta edition of the Crystalin Run Xperience is set to take place around the prominent commercial and lifestyle hub of Lippo Mall Nusantara. With an ambitious target of attracting 8,500 runners, the Jakarta leg is projected to be one of the largest single-day running events of the autumn season in the Jabodetabek area. Organizers have curated diverse race categories to accommodate varying endurance levels, complete with state-of-the-art timing chips, comprehensive hydration stations powered by Crystalin, and post-race entertainment villages designed to foster community camaraderie.

Strategic Vision and Executive Perspectives

The decision to scale the event footprint and introduce concurrent lifestyle initiatives is underpinned by extensive market research and a clear corporate vision. Andreas, Managing Director of the Water Division at Crystalin, elaborated on the strategic philosophy driving the brand’s sports marketing endeavors. According to Andreas, the meteoric rise of running as a preferred lifestyle choice offers an organic avenue for the brand to forge authentic, enduring relationships with consumers.

"The rapid development of running culture opens up unprecedented opportunities for Crystalin to build deeper, more meaningful engagement with runners, extending far beyond the confines of a single race day," Andreas stated in an official press release issued on Thursday, September 10, 2026.

Andreas emphasized that the ultimate objective is to integrate the brand into the holistic wellness journey of the consumer. Rather than viewing participants merely as event attendees or temporary consumers, Crystalin aims to become a trusted companion in their daily physical activities. This philosophy bridges the gap between commercial enterprise and public health advocacy, positioning the brand as an enabler of active living.

Launching the Official Crystalin Run Community

Recognizing that race day represents only a fraction of an athlete’s year-round commitment, Crystalin has taken a decisive step toward continuous engagement by announcing the formation of the official Crystalin Run community. This newly established platform is engineered to transcend the traditional seasonal event cycle, providing structured support, training resources, and social connectivity 365 days a year.

The community initiative is tailored to be inclusive, welcoming individuals at opposite ends of the experience spectrum. Whether catering to novices taking their very first running steps or veterans chasing personal records, the community provides a structured environment for mutual encouragement.

"Through the establishment of Crystalin Run, our goal is to provide a dedicated sanctuary and training ground where runners can practice together, motivate one another, and build lasting connections," Andreas explained. "We sincerely hope this community will empower runners of all experience levels to continuously move forward, stay active, and grow together as a cohesive collective."

The community platform is slated to roll out a series of regular weekend pacing sessions, expert-led coaching clinics focusing on injury prevention and nutrition, and digital engagement channels where members can share their training milestones. By centralizing these activities, Crystalin aims to foster a strong sense of belonging among participants, thereby strengthening brand loyalty through shared positive experiences.

Socio-Economic and Health Implications of the Running Boom in Indonesia

The expansion of events like the Crystalin Run Xperience and the proliferation of organized running communities do not occur in a vacuum; they reflect profound shifts in Indonesian urban society toward health consciousness, stress relief, and community building. Public health analysts note that organized running events play a vital role in combating sedentary lifestyles associated with urban office jobs and rapid digitalization.

By providing accessible entry points—such as well-supported 5K, 10K, and half-marathon distances—brands lower the psychological and physical barriers to entry for individuals who might otherwise feel intimidated by structured athletics. Furthermore, the communal aspect of running addresses modern urban isolation, offering social spaces where individuals from diverse professional and socioeconomic backgrounds can interact on equal footing.

From an economic perspective, the surge in running culture stimulates various auxiliary sectors, including sports apparel retail, digital fitness technology, sports nutrition, and local hospitality and tourism. Multi-city events like the Crystalin Run Xperience generate localized economic activity, drawing participants from neighboring cities who book accommodations, patronize local culinary establishments, and engage with regional micro, small, and medium enterprises (MSMEs) stationed around race venues.

Industry Analysis: The Future of Brand-Led Athletic Communities in Indonesia

As the Indonesian fitness market matures, corporate sponsors face increasing consumer demand for authenticity and genuine value addition. Empty marketing campaigns and superficial sponsorships are increasingly scrutinized by a discerning public that favors brands actively contributing to community well-being.

Crystalin’s dual strategy of expanding physical event infrastructure while investing in a permanent, value-driven community ecosystem represents a sophisticated approach to modern sports marketing. By embedding itself directly into the training habits and social circles of runners, the brand secures sustained visibility and emotional resonance that fleeting advertising cannot achieve.

The success of the Surabaya leg and the high anticipation surrounding the upcoming Jakarta event suggest that this formula is resonating strongly with the public. Looking ahead, industry observers anticipate that Crystalin may further expand its geographical reach to additional second-tier and third-tier cities in subsequent years, capitalizing on the decentralized growth of fitness culture across the archipelago.

Conclusion

The evolution of the Crystalin Run Xperience from a Jakarta-centric newcomer in 2024 to a dynamic, multi-city national series in 2026 highlights the potent synergy between corporate initiatives and grassroots athletic movements. Through meticulous planning, expanded regional execution in Surabaya and Jakarta, and the strategic launch of the official Crystalin Run community, the brand has demonstrated a long-term commitment to fostering wellness, inclusivity, and connectivity in Indonesia. As thousands of runners lace up their shoes for the upcoming autumn event in Jakarta, Crystalin solidifies its role not merely as a provider of hydration, but as an indispensable pillar of Indonesia’s thriving running revolution.

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Health

Indonesia Launches Comprehensive Community-Based Stunting Prevention and Sanitation Program in Gunungkidul

by Nana
written by Nana

Stunting remains a critical public health challenge in Indonesia, necessitating a paradigm shift from simple nutritional supplementation to a holistic, community-based strategy that addresses the socioeconomic and environmental determinants of child development. Recognizing that nutrition alone is insufficient to mitigate long-term developmental risks, stakeholders in Gunungkidul, Yogyakarta, have launched a multi-year initiative designed to tackle the root causes of stunting—ranging from maternal health and hygiene practices to the availability of clean water and sanitation infrastructure.

The program, spanning from 2026 to 2028, is centered in the village of Kedungkeris, Kecamatan Nglipar. By integrating nutritional support with systemic improvements in health facility capacity and community education, the initiative aims to serve as a scalable model for rural development across the archipelago.

The Multifaceted Nature of Stunting

Stunting—a condition defined by impaired growth and development that children experience from poor nutrition, repeated infection, and inadequate psychosocial stimulation—is often mischaracterized as a strictly dietary issue. However, contemporary clinical research emphasizes that the first 1,000 days of life, from conception to a child’s second birthday, are highly sensitive to environmental factors.

Maternal health is the primary gateway to prevention. If a mother suffers from anemia, poor prenatal care, or lacks access to clean water, the child’s risk of stunted growth increases significantly. Furthermore, inadequate sanitation leads to chronic diarrhea, which prevents the body from absorbing essential nutrients, effectively nullifying even the most rigorous dietary programs. The Kedungkeris initiative addresses these pillars simultaneously: maternal health, behavioral change, community capacity building, and structural environmental improvements.

Chronology and Program Roadmap

The initiative is structured as a three-year strategic roadmap, ensuring that interventions are not mere one-off donations but sustainable systemic improvements.

2026: Foundation and Baseline Integration
The project commenced in 2026 with the formal inauguration of the Poskesdes (Village Health Post) in Kedungkeris. During this initial phase, the program focused on identifying high-risk households. Beneficiaries, totaling 275 individuals, including pregnant women, nursing mothers, and families living in vulnerable conditions, received direct support. The distribution of seven comprehensive monitoring kits to local Posyandu (Integrated Healthcare Centers) marked the transition toward data-driven growth tracking.

2027: Capacity Building and Infrastructure Expansion
Following the initial baseline, the program shifts toward the professional development of frontline workers. This includes ongoing training for village midwives, lactation counselors, and Posyandu cadres. By empowering local actors, the program ensures that expertise remains within the community long after the primary project period concludes. Concurrently, the first phase of sanitation infrastructure—including the construction of standardized, hygienic toilets and the expansion of clean water networks—begins in earnest.

2028: Sustainability and Evaluation
The final year of the program is dedicated to the consolidation of infrastructure and the assessment of long-term health outcomes. By 2028, the project aims to have fully integrated the upgraded health facilities into the regional health department’s network, ensuring that the supply chain for nutrition and the maintenance of sanitation facilities continue independently of private sector backing.

Collaborative Governance: The Role of Public-Private Partnerships

The success of the Kedungkeris model relies heavily on the synergy between the Yayasan Cita Sehat (Cita Sehat Foundation), Herbalife Indonesia, and local government authorities.

Ali Mujianto, Director of Yayasan Cita Sehat, highlighted the necessity of local customization. "A cookie-cutter approach to stunting does not work in rural Indonesia," Mujianto noted. "By working directly with village midwives and Posyandu cadres, we ensure that our interventions reach the families that need them most, rather than just the families that are easiest to reach. The focus is on precision—identifying the specific household barriers to health and removing them."

From a corporate social responsibility perspective, Oktrianto Wahyu Jatmiko, Director & General Manager of Herbalife Indonesia, emphasized that the private sector’s role is to act as an enabler for public health goals. "Our commitment to this program goes beyond providing supplements. We are investing in the ‘soft’ infrastructure of education and the ‘hard’ infrastructure of sanitation. Stunting is a complex problem that requires a comprehensive, sustained response. We are not just building toilets or delivering vitamins; we are building a culture of health and wellness that the village can maintain on its own," Jatmiko stated.

Impact and Structural Implications

The conversion of a local Posyandu into a fully standardized Poskesdes is a significant institutional milestone. When the local health authorities requested the transition, it was a testament to the fact that the facility had met the rigid requirements set by the national Ministry of Health. This upgrade provides a physical hub where prenatal care, growth monitoring, and health education converge.

The broader implications for Indonesia’s national health strategy are profound. Indonesia has set an ambitious target to reduce stunting prevalence to 14% by the end of 2024, and while the national average has seen a downward trend, rural areas often lag behind due to the "last mile" delivery challenges. The Kedungkeris model proves that when private investment is aligned with the specific technical requirements of the local government, the resulting synergy can fill gaps that state funding alone might struggle to bridge.

Addressing the Social Determinants of Health

Beyond the immediate medical interventions, the program emphasizes the "Perilaku Hidup Bersih dan Sehat" (PHBS), or Clean and Healthy Living Behavior. This involves educating families on the importance of exclusive breastfeeding, handwashing, and the use of clean water.

Research from the World Health Organization (WHO) consistently shows that improvements in water, sanitation, and hygiene (WASH) are as vital to stunting reduction as dietary intake. The provision of hygienic toilets in Kedungkeris is a direct intervention against environmental enteropathy—a chronic gut condition that prevents children from absorbing nutrients, regardless of the quality of their diet.

Local Leadership and Community Ownership

The endorsement by village leadership is a critical success factor. Village Head Rusdi Martono has been instrumental in mobilizing the community to participate in the screenings and training sessions.

"The facilities provided are not just buildings; they are symbols of a new standard of care in our village," Martono stated during the launch. "By having access to modern monitoring equipment and consistent support, our families are becoming more aware of their role in their children’s future. It has changed the way we view our responsibility as a community."

Future Outlook and Scalability

As the program progresses toward 2028, the data collected will be analyzed to determine its effectiveness in reducing the stunting rate within the Kedungkeris population. If the data shows a significant drop in the stunting prevalence among the 275-person pilot group, this model could be presented to the Regency Government of Gunungkidul for replication in other districts.

The transition from a donor-dependent model to a self-sustaining community system is the ultimate goal. By training the cadres and upgrading the infrastructure, the project ensures that the knowledge remains within the community. The local bidan (midwife) and Posyandu cadres are the stewards of this knowledge, acting as the bridge between national health guidelines and local implementation.

Conclusion

The Kedungkeris stunting prevention program represents a sophisticated, evidence-based approach to one of Indonesia’s most persistent public health challenges. By recognizing that stunting is a multi-dimensional issue requiring simultaneous attention to nutrition, sanitation, education, and professional capacity, the program provides a blueprint for effective community development.

The integration of corporate resources with local administrative expertise and grassroots community participation ensures that the initiative is not only well-funded but also culturally and logistically sustainable. As Indonesia continues its efforts to secure the health and future of its next generation, initiatives that combine high-level strategic planning with direct, localized action will remain the primary drivers of success. The lessons learned in the village of Kedungkeris will likely serve as a foundational reference for future public health programs aimed at eradicating stunting across the nation.

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National News

Amartha Financial Announces Amartha 10X Run 2026, Championing Women-Led MSMEs and Community Growth

by Layla Zulfa
written by Layla Zulfa

Jakarta, VIVA – Amartha Financial, a leading financial services provider, continues its unwavering commitment to serving and empowering over 4 million women-led Micro, Small, and Medium Enterprises (MSMEs) across more than 50,000 villages throughout Indonesia. This dedication to fostering economic growth and financial inclusion is now extending into community well-being with the announcement of the Amartha 10X Run 2026, an event designed to celebrate progress, resilience, and the spirit of ‘We Go Beyond’. Registration for the highly anticipated race, scheduled for September 6, 2026, has officially opened, inviting runners from across the nation to participate in a unique event that blends athletic challenge with a profound social mission.

Amartha’s Enduring Commitment to Women-Led MSMEs

For over 16 years, Amartha Financial has been at the forefront of driving economic empowerment in Indonesia’s rural areas, specifically targeting women entrepreneurs who often face significant barriers to accessing traditional financial services. The company’s innovative approach, rooted in a peer-to-peer lending model, provides crucial capital, financial literacy education, and mentorship to women in remote villages, enabling them to start, grow, and sustain their businesses. This model not only addresses financial exclusion but also fosters a strong sense of community and mutual support among its beneficiaries. By focusing on women, Amartha recognizes their pivotal role as agents of change within their families and communities, where their economic empowerment often translates into improved health, education, and overall living standards for future generations. The scale of Amartha’s impact is substantial, reaching millions of entrepreneurs in tens of thousands of villages, thereby significantly contributing to Indonesia’s broader development goals, including poverty reduction and gender equality.

The Amartha 10X Run 2026: A Celebration of Progress

The Amartha 10X Run 2026, with its inspiring theme ‘We Go Beyond’, is more than just a sporting event; it is a direct extension of Amartha’s core philosophy. Sheldon Chuan, SVP of Marketing & Growth at Amartha, articulated this connection, stating, "Every runner has their own target. Some aim for their first 10K, others aspire to a Half Marathon, or perhaps to set a new personal record. Whatever the finish line, every achievement is always a beginning to take a step further. This very philosophy has been an integral part of Amartha’s journey for the past 16 years." This statement encapsulates the synergy between the personal journey of a runner and the entrepreneurial journey of an MSME owner, both requiring courage, perseverance, and a continuous desire for growth. The event serves as a public platform to celebrate these universal aspirations and achievements.

"We Go Beyond": A Philosophy of Continuous Growth

The ‘We Go Beyond’ theme resonates deeply with Amartha’s operational ethos. Sheldon Chuan further elaborated on this synergy, noting, "At Amartha, every day we witness how the process of growth begins by daring to take one next step. We find this spirit in the millions of MSMEs we accompany, and we also see it within the running community." This perspective highlights the shared human experience of striving for improvement, whether in the realm of business or physical endurance. For the women entrepreneurs supported by Amartha, ‘going beyond’ might mean expanding their product lines, reaching new markets, or simply overcoming daily operational challenges. For runners, it signifies pushing past physical limits, improving personal bests, or completing a distance never attempted before. The Amartha 10X Run thus becomes a symbolic space to acknowledge and celebrate these personal and collective journeys of development and achievement. It reinforces the idea that growth is a continuous process, marked by resilience and an unwavering spirit to transcend existing boundaries.

Konsisten Dampingi UMKM Perempuan Terus Bertumbuh, Amartha 10X Run 2026 Kembali Digelar

A Race Immersed in Indonesian Culture

Distinguishing itself from conventional running events, the Amartha 10X Run 2026 is meticulously designed to offer a unique experience that is deeply rooted in Indonesian daily life and inspired by the very rural communities Amartha serves. The Race Village, for instance, will be constructed to evoke the ambiance of a traditional Indonesian market, or ‘pasar tradisional’. This immersive setting provides participants with a vibrant cultural experience even before the race begins. Post-race, runners will be treated to a distinctive reward: they can take home fresh vegetables and Betta fish, a nod to the agricultural and local economic activities prevalent in many of the villages where Amartha operates. Furthermore, along the race route, participants will be cheered on by "ibu-ibu" – a term of respect for mothers or women – who will be on hand to provide encouragement and an additional surge of energy towards the finish line. This particular element is a heartfelt tribute to the resilient women entrepreneurs Amartha empowers, making the run not just a physical challenge but also a warm, community-centric celebration. These thoughtful cultural integrations serve to connect participants more intimately with Amartha’s mission and the vibrant spirit of Indonesia’s rural communities.

Categories and Registration

The Amartha 10X Run 2026 caters to a wide range of runners, offering two main categories: the 10K race and the Half Marathon. To ensure fair competition and inclusivity, these categories are further divided into specific age groups. The National category is open to runners aged 17 years and above, welcoming a broad spectrum of adult participants. For more seasoned athletes, the Master category is available for runners aged 45 years and above, acknowledging their experience and sustained dedication to running. Given the anticipated high demand and the event’s commitment to delivering a quality experience, the number of tickets for the Amartha 10X Run 2026 is limited. Prospective participants are encouraged to register promptly to secure their spot. All registrations can be conveniently completed through the official event website, amartha10Xrun.com. Early registration is highly recommended to avoid disappointment, as this event has historically drawn significant interest from the running community and those passionate about social impact.

The Broader Impact: Fostering Financial Inclusion and Healthy Communities

The Amartha 10X Run 2026 extends its impact far beyond the finish line, serving as a powerful platform to raise awareness about financial inclusion and the critical role of women-led MSMEs in national development. By engaging a broader audience through a popular sport like running, Amartha effectively communicates its mission to urban populations, bridging the gap between rural development and urban lifestyle. The event implicitly highlights the direct correlation between physical well-being and economic prosperity, suggesting that a healthy individual is better equipped to pursue entrepreneurial endeavors and contribute to their community. Furthermore, the event promotes a culture of health and active living, aligning with public health initiatives to combat lifestyle-related diseases. The unique race experience, with its traditional market theme and community support, also fosters a sense of national pride and collective responsibility, encouraging participants to reflect on the diverse fabric of Indonesian society and the efforts being made to uplift its most vulnerable segments. It’s a testament to Amartha’s holistic approach, demonstrating that sustainable development requires attention to both economic and social capital.

Indonesia’s MSME Landscape and the Role of Microfinance

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy, contributing approximately 60% to the nation’s Gross Domestic Product (GDP) and employing over 97% of its workforce. Within this vital sector, women-led MSMEs play a particularly significant role, often acting as primary income generators for their families and catalysts for local economic activity. Despite their immense potential, these enterprises, especially those in rural and remote areas, frequently face challenges in accessing formal financial services, adequate training, and broader market networks. Traditional banks often find it difficult to serve these segments due to lack of collateral, complex administrative requirements, and high transaction costs for small loan sizes. This is where microfinance institutions like Amartha step in, filling a crucial gap. By leveraging technology and community-based lending models, Amartha provides tailored financial products and educational resources that empower women entrepreneurs to overcome these hurdles. The success stories of these women, who transform small loans into thriving businesses, underscore the transformative power of accessible microfinance in fostering economic resilience and sustainable development across the archipelago. The Amartha 10X Run helps to put a spotlight on these often-overlooked champions of the Indonesian economy.

Konsisten Dampingi UMKM Perempuan Terus Bertumbuh, Amartha 10X Run 2026 Kembali Digelar

The Rise of Running Culture in Indonesia

Over the past decade, Indonesia has witnessed a significant surge in the popularity of running, transforming it from a niche activity into a mainstream sport and lifestyle choice. Major cities across the country now host numerous road races, marathons, and fun runs throughout the year, attracting thousands of participants from diverse backgrounds. This growing running culture is driven by increasing health consciousness, the desire for active lifestyles, and the social aspect of group participation. Running communities have proliferated, fostering camaraderie and mutual encouragement among enthusiasts. Corporations and organizations have increasingly recognized this trend, integrating running events into their corporate social responsibility (CSR) initiatives or using them as platforms for brand engagement and community outreach. The Amartha 10X Run perfectly capitalizes on this burgeoning trend, positioning itself not just as a race but as an experience that aligns with contemporary values of health, community, and social impact. By tapping into this vibrant running culture, Amartha not only promotes its own mission but also contributes to the broader movement towards a healthier and more engaged Indonesian society. The consistent growth in participation rates for such events highlights a national shift towards wellness, providing an ideal environment for initiatives like the Amartha 10X Run to thrive and expand their reach.

Looking Ahead: Amartha’s Vision for Sustainable Empowerment

The Amartha 10X Run 2026 is a testament to Amartha Financial’s holistic vision for sustainable empowerment. It underscores the belief that economic progress is intrinsically linked to community well-being and a culture of continuous personal and collective growth. By combining financial services with initiatives that promote health and social cohesion, Amartha is setting a new standard for corporate responsibility in Indonesia. The event serves as a powerful reminder that investment in human potential, particularly among women in underserved areas, yields exponential returns not just for individuals but for the entire nation. As Amartha continues its journey, aiming to further expand its reach and deepen its impact, events like the 10X Run will play a crucial role in reinforcing its brand identity as a socially conscious and community-driven organization. The commitment to empowering millions of women, celebrating their growth, and inspiring a nation to ‘go beyond’ reflects Amartha’s enduring dedication to building a more inclusive and prosperous Indonesia for all.

Conclusion

The upcoming Amartha 10X Run 2026 stands as a vibrant testament to Amartha Financial’s steadfast dedication to empowering women-led MSMEs and fostering community well-being across Indonesia. Scheduled for September 6, 2026, and themed ‘We Go Beyond’, the event transcends a typical race, embodying Amartha’s 16-year philosophy of continuous growth and resilience. Through its unique integration of traditional Indonesian culture in the race village and on the course, participants are offered an immersive experience that celebrates both athletic achievement and the spirit of rural entrepreneurship. With categories for 10K and Half Marathon, open to National (17+) and Master (45+) runners, registration at amartha10Xrun.com provides a limited opportunity to join this impactful event. The run not only promotes healthy lifestyles but also amplifies awareness of Amartha’s vital role in financial inclusion and the broader significance of MSMEs in Indonesia’s economic landscape. As Amartha continues to champion millions of women entrepreneurs, the 10X Run serves as a powerful symbol of collective progress, inspiring individuals and communities alike to push boundaries and truly ‘go beyond’.

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Education

LSPR Institute of Communication and Business Students Launch Sapa Lansia Program to Empower Elderly Community in Pondok Bambu Jakarta

by Nana Wu
written by Nana Wu

The landscape of urban aging in Indonesia is undergoing a significant transformation, necessitating a shift from passive care to active empowerment. In a proactive response to these shifting demographics, students from the LSPR Institute of Communication and Business, specifically from the PRDC 26-1TP class, have successfully implemented a comprehensive community development initiative titled SAPA LANSIA: "Lansia Berdaya, Pondok Bambu Bahagia." This program, which culminated in a peak celebration on Monday, July 14, 2025, represents a sophisticated fusion of academic Public Relations theory and grassroots social advocacy. Held at the Balai Warga RW 11, Kelurahan Pondok Bambu, Duren Sawit, East Jakarta, the initiative addressed the multifaceted challenges faced by the elderly, ranging from physical health decline to the psychological burdens of social isolation and the loss of post-retirement identity.

Addressing the Societal Challenges of an Aging Population

As Indonesia moves toward becoming an "aging society," the challenges associated with elderly welfare have become increasingly complex. Data from the Indonesian Central Bureau of Statistics (BPS) indicates that the percentage of the elderly population in Indonesia has more than doubled over the past few decades, reaching approximately 11.75% in 2023, with projections suggesting that this figure will continue to rise. This demographic shift brings to the forefront issues of geriatric health, financial security, and social inclusion.

For many seniors in urban centers like Jakarta, the transition into old age is often marked by a sudden cessation of professional activity, leading to a diminished sense of purpose. This "role loss" can trigger a cascade of mental health issues, including chronic loneliness, depression, and anxiety. The SAPA LANSIA program was conceptualized specifically to counter these trends by fostering an environment where seniors are not merely recipients of care, but active participants in their community. By focusing on the RW 11 area of Pondok Bambu—a region with a dense elderly population of over 400 individuals aged 55 to 80—the LSPR students targeted a demographic in need of structured social engagement and health literacy.

Chronology and Strategic Implementation of the Sapa Lansia Initiative

The SAPA LANSIA program was not a singular event but a sustained month-long intervention that began in June 2025. The students of LSPR Institute of Communication and Business adopted a phased approach to community engagement, ensuring that the activities were sustainable and culturally resonant with the local population.

The first phase focused on physical wellness through "Senam Lansia" (Elderly Gymnastics). These sessions were designed to address the prevalence of degenerative diseases such as hypertension, diabetes, and osteoarthritis, which frequently affect the 55-80 age bracket. By promoting regular physical activity, the program aimed to improve cardiovascular health and mobility while simultaneously providing a regular social gathering point for the residents.

The second phase introduced the concept of TOGA (Tanaman Obat Keluarga) or Family Medicinal Plants. This initiative involved the collaborative planting of herbal species such as ginger (jahe), turmeric (kunyit), lemongrass (sereh), and Javanese turmeric (temulawak). This component served a dual purpose: it encouraged environmental stewardship and provided the community with a sustainable source of natural remedies. In an era where healthcare costs can be a burden, the ability to cultivate and utilize traditional medicine offers both economic and health autonomy.

The third phase centered on cognitive stimulation and motor skill retention through the creation of "prakarya" or simple handicrafts. These activities were strategically chosen to stimulate the brain’s neuroplasticity and maintain manual dexterity, which often declines with age. The creative process also provided a vital outlet for self-expression, allowing participants to reclaim a sense of agency and accomplishment.

Academic Integration and the Role of Public Relations

The program served as a practical application of the "Projects – PR Programs & Evaluation" course, supervised by Sophia Bernadette, S.E., M.I.Kom. From an academic perspective, the initiative demonstrated how Public Relations has evolved beyond corporate reputation management into the realm of social engineering and community relations.

Sophia Bernadette emphasized the importance of the TOGA initiative as a pillar of the program. "TOGA represents the utilization of household land for the cultivation of herbal plants that possess natural healing properties and are easily accessible," she noted. This reflects a strategic communication goal: educating the public on sustainable health practices while fostering community bonds through shared labor. The students were tasked with not only organizing the events but also evaluating their impact, ensuring that the communication strategies used were effective in mobilizing a demographic that is often difficult to reach through digital-only channels.

Surya Ananda Saputra, the chairman of the organizing committee, highlighted that the primary objective was to rejuvenate the "spirit of life" among the elderly. "The Sapa Lansia program was born to increase the productivity and zest for life of the elderly through a series of structured activities," Saputra explained. His statement underscores the shift from a "charity" mindset to an "empowerment" mindset, which is a hallmark of modern social PR.

Peak Celebration: A Confluence of Inspiration and Advocacy

The climax of the program on July 14, 2025, served as a celebratory milestone for the participants of RW 11. The event was designed to be both an exhibition of the work accomplished over the previous weeks and a forum for deep intellectual and emotional exchange. The Balai Warga was transformed into a gallery displaying the handicrafts made by the seniors and the thriving TOGA garden they had cultivated.

A central highlight of the peak event was a talkshow featuring psychologists, religious figures, and the legendary Indonesian actress Yasmine Yessy Gusman. Known for her enduring career and her advocacy for literacy and education, Yessy Gusman served as a living example of "active aging." Her presence was intended to inspire the participants to view age not as a period of decline, but as a different chapter of productivity. By sharing her personal journey, she reinforced the message that intellectual and creative pursuits can continue indefinitely.

The inclusion of psychologists and religious leaders provided a holistic approach to the talkshow. While the psychologists addressed the cognitive and emotional hurdles of aging—such as dealing with grief or the "empty nest" syndrome—the religious figures provided spiritual solace and a framework for finding peace in the later stages of life. This multi-disciplinary approach ensured that the needs of the "whole person" were addressed.

Community Response and Local Leadership

The success of the program was heavily dependent on the cooperation of local leadership. Pak Indro, the Head of RW 11 in Pondok Bambu, expressed his profound appreciation for the students’ initiative. He noted that while the elderly population in his area is significant, they often lack organized outlets for social and physical development.

"This talkshow and the preceding activities are expected to open a space for honest and open dialogue regarding various challenges that are often not discussed openly by the elderly," Pak Indro stated. He highlighted that the program helped break the stigma surrounding the "vulnerabilities" of old age, replacing it with a narrative of resilience and community contribution. The local administration noted a marked increase in the morale of the residents, with many expressing a desire for the "Sapa Lansia" activities to become a permanent fixture in the neighborhood’s social calendar.

Analysis of Broader Implications and Future Outlook

The "Sapa Lansia" program by LSPR students carries implications that extend far beyond the borders of Pondok Bambu. It serves as a model for intergenerational collaboration in urban environments. In a rapidly modernizing society, the gap between the youth (Gen Z and Millennials) and the elderly (Baby Boomers and the Silent Generation) can often lead to a loss of traditional wisdom and a lack of empathy. By engaging directly with the seniors, the students gained invaluable insights into the lived experiences of an older generation, while the seniors benefited from the energy, technological literacy, and organizational skills of the youth.

Furthermore, the focus on "Berdaya" (Empowered) rather than just "Bahagia" (Happy) aligns with global trends in geriatric care. The World Health Organization (WHO) promotes the concept of "Active Ageing," which is the process of optimizing opportunities for health, participation, and security in order to enhance quality of life as people age. Programs like SAPA LANSIA operationalize these global goals at a local level, proving that small-scale, student-led initiatives can contribute significantly to national health and social welfare objectives.

From a Public Relations standpoint, this project illustrates the power of "Social PR" in building social capital. The students successfully managed stakeholder relations—including local government, celebrity influencers, and community members—to create a cohesive social ecosystem. The data gathered from the evaluation phase of this project will likely provide a blueprint for future classes and other institutions looking to implement similar community development programs.

As the program concludes, the legacy of the TOGA gardens and the renewed social ties in RW 11 Pondok Bambu stand as a testament to the impact of the initiative. The challenge moving forward will be the sustainability of these efforts. However, by equipping the seniors with the tools for self-sufficiency—both through the medicinal plants and the creative skills—the LSPR students have ensured that the seeds of empowerment have been firmly planted in the heart of East Jakarta.

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