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Mandiri Utama Finance and Difabelzone Empower 100 Individuals with Disabilities Through Inclusive Batik Training Program in Yogyakarta

by Neng Nana
written by Neng Nana

In a concerted effort to foster economic inclusivity and social equity, PT Mandiri Utama Finance (MUF) has formally partnered with the Difabelzone community to launch a comprehensive empowerment initiative titled Membatik Bersama 100 Difabel (Batik Making with 100 Persons with Disabilities). The flagship event, held at the historic Pendopo Wiyata Praja within the Kepatihan Complex in Yogyakarta, marks a significant milestone in corporate social responsibility (CSR) aimed at uplifting marginalized groups through vocational mastery.

The collaborative program, officially inaugurated on Wednesday, September 16, brought together one hundred participants representing diverse backgrounds from across the Special Region of Yogyakarta (DIY), including the regencies of Bantul, Sleman, Kulon Progo, Gunungkidul, and Yogyakarta City. By harnessing the rich cultural heritage of Indonesian batik, the initiative is strategically designed not only to preserve national traditions but also to equip individuals with disabilities with tangible, marketable skills that facilitate long-term financial independence and productivity.

Comprehensive Vocational Support and Implementation Timeline

The initiative extends far beyond a single-day ceremonial workshop. The structured program is executed through a strategic partnership with the Difabelzone Foundation, which serves as the local operational bridge connecting corporate resources with grassroots communities. Under this framework, Mandiri Utama Finance has channeled targeted financial assistance directly to the 100 participating artisans.

The structured timeline of the empowerment program spans a rigorous one-month incubation and training period. The schedule is meticulously designed to transition participants from foundational knowledge to advanced execution:

  • Week One: Orientation, motif design theory, and introduction to traditional equipment, tailored to accommodate various physical and sensory accessibility needs.
  • Weeks Two and Three: Hands-on technical execution, focusing on the intricate processes of canting application (wax drawing), color mixing, and traditional dyeing techniques under the direct supervision of master batik artisans.
  • Week Four: Quality control, finishing processes, product curation, and introductory financial literacy sessions aimed at teaching participants how to price, market, and monetize their finished textiles.

This structured approach ensures that the beneficiaries acquire not merely a passing hobby, but a sustainable craft capable of generating consistent supplementary or primary household income. Furthermore, the program aligns with regional ambitions to position Yogyakarta as an inclusive epicenter for traditional textile arts, proving that cultural preservation and social inclusion can advance hand in hand.

Corporate Vision and Leadership Perspectives

Addressing the gathered artisans, local government representatives, and community leaders, Corporate Secretary & Legal Division Head of Mandiri Utama Finance, Elisabeth L. Sirait, underscored the core philosophy driving the initiative. She emphasized that corporate social responsibility must transcend transactional charity, evolving instead into sustainable empowerment that yields measurable, long-term impacts.

"Mandiri Utama Finance firmly believes that every single individual possesses an inherent, equal opportunity to develop, to create, and to remain productive regardless of physical limitations," stated Elisabeth. "Through this collaborative program, MUF is dedicated to supporting our friends with disabilities in unlocking their potential, refining their creativity in the art of batik, and ultimately transforming these skills into items of genuine economic value that open doors to true independence."

Elisabeth further noted that the selection of Yogyakarta as the focal point of the program was deliberate. As a historic and cultural capital renowned globally for its textile arts, Yogyakarta provides an ecosystem rich in artistic appreciation, making it an ideal environment for fostering inclusive micro-enterprises. By integrating marginalized artisans into the broader creative economy, MUF aims to set a precedent for other corporations operating within the financial and automotive services sectors.

Socio-Economic Context and the Imperative of Disability Inclusion

The initiative arrives against a broader socio-economic backdrop where employment disparities among persons with disabilities remain a pressing national challenge. Data from labor market analyses consistently indicate that formal employment rates for individuals with disabilities lag significantly behind those of the general population, frequently constrained by inaccessible infrastructure, lingering societal stigmas, and a lack of targeted vocational training.

Micro, Small, and Medium Enterprises (MSMEs), particularly within the traditional craft and creative sectors, have long been identified by economic analysts as the most flexible and accessible entry points for inclusive employment. Batik production, which relies heavily on manual dexterity, artistic vision, and detailed craftsmanship rather than high-speed mechanical assembly, offers a highly adaptable medium. Many techniques can be modified to suit individuals with upper-limb, lower-limb, or sensory impairments, allowing artisans to work at their own pace while producing high-value luxury goods.

By injecting capital and structured mentorship into this sector, programs like Membatik Bersama 100 Difabel help dismantle structural barriers to economic participation. Economists observe that empowering disabled individuals not only improves household welfare and reduces dependency on state or familial support, but also enhances aggregate local economic output by activating dormant human capital.

Broader Implications and Future Outlook

The partnership between Mandiri Utama Finance and Difabelzone reflects a growing paradigm shift in corporate Indonesia toward Environmental, Social, and Governance (ESG) frameworks that prioritize social impact. As companies face increasing scrutiny regarding their community investments, initiatives that demonstrate clear, quantifiable beneficiary outcomes and strategic alignment with regional cultural assets are receiving heightened emphasis.

For the participants of the Yogyakarta program, the completion of the one-month training cycle represents the beginning of a new chapter. The Difabelzone Foundation has committed to providing post-training incubation, assisting the artisans in establishing cooperative marketing networks, connecting them with digital marketplaces, and facilitating access to wider consumer bases beyond the local market.

Industry observers note that if scalable models such as this are successfully replicated across other provinces, they could substantially alter the economic landscape for hundreds of thousands of disabled individuals across the archipelago. By transforming traditional workshops into incubators of social enterprise, MUF and its partners have established a viable blueprint for inclusive economic development—one stroke of wax and dye at a time.

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National News

ShopeePay Strengthens Digital Payment Ecosystem Through QRIS Integration to Empower Indonesian SMEs and Consumers

by Raul Delapena Setiawan
written by Raul Delapena Setiawan

The integration of Quick Response Code Indonesian Standard (QRIS) into the daily transactional landscape of Indonesia has reached a pivotal juncture, as digital payment platforms like ShopeePay solidify their role in fostering a more inclusive and efficient financial ecosystem. This shift, driven by the strategic vision of Bank Indonesia (BI), reflects a broader national transition toward a cashless society, wherein QRIS serves as the primary bridge connecting millions of consumers with micro, small, and medium enterprises (MSMEs). During a high-profile event titled "Cara Baru Manfaatkan QRIS: Pengguna & Pengusaha UMKM Pasti Untung" held on September 16 in Jakarta, industry leaders and regulators emphasized that the ubiquity of QRIS is no longer merely a trend but a fundamental pillar of modern Indonesian commerce.

The Evolution of QRIS in the Indonesian Financial Landscape

The journey of QRIS began as a transformative initiative by Bank Indonesia to unify the fragmented digital payment landscape. Before its standardization, merchants were often overwhelmed by the need to display multiple QR codes for different e-wallet providers, leading to operational friction and customer confusion. The introduction of a single, interoperable QR code changed this trajectory. Since its official launch, QRIS has expanded rapidly, moving from large retail chains to the smallest street-side vendors.

According to historical data from Bank Indonesia, the growth of QRIS adoption has been exponential. By the end of 2023, the number of users had surpassed 45 million, with the vast majority of these being MSMEs. This digital transformation has been supported by payment service providers like ShopeePay, which have integrated QRIS into their core applications, allowing users to make seamless payments across millions of merchant locations. This interoperability ensures that regardless of which e-wallet a consumer prefers, the transaction is processed instantly, safely, and transparently.

Insights from Bank Indonesia: A Focus on Financial Inclusion

At the September 16 event, Fitria Irmi Triswati, Executive Director of the Payment System Policy Department at Bank Indonesia, underscored the significance of this widespread adoption. She highlighted that the development of QRIS is a cornerstone of Bank Indonesia’s broader mission to create a digital payment ecosystem that is not only secure and integrated but also highly efficient.

"The development of QRIS is a strategic component of our effort to build a financial ecosystem that is inclusive and robust," Triswati stated. "Current data indicates that 96.69% of the 45.46 million QRIS merchants are classified as MSMEs. This is a staggering figure that proves the democratization of digital finance is working. When small businesses can process payments as efficiently as large corporations, they gain better access to credit, improved record-keeping, and greater participation in the formal economy."

This assertion by Bank Indonesia highlights a critical socio-economic implication: the digitization of payments is a gateway to financial inclusion. By reducing the reliance on cash, businesses are better able to track their revenue, build a digital footprint, and eventually qualify for formal financial services, such as business loans and insurance products, which were previously inaccessible to them.

ShopeePay’s Role in Bridging the Gap

ShopeePay has emerged as a key facilitator in this ecosystem. By embedding QRIS support directly into the Shopee application, the platform has removed technical barriers for both the buyer and the seller. For the average Indonesian consumer, the convenience of having an e-wallet, a marketplace, and a payment gateway in a single interface is significant.

The platform’s strategy revolves around three core pillars: convenience, security, and integration. By ensuring that their infrastructure is compatible with the Bank Indonesia-mandated QRIS standard, ShopeePay ensures that its users can transact at any merchant displaying the QRIS logo. This ecosystem approach is vital because it creates a "network effect"—the more users adopt the system, the more valuable it becomes for merchants to participate, and vice versa.

Furthermore, the recent event served as a platform for ShopeePay to demonstrate how they are helping MSMEs transition from traditional cash-based bookkeeping to digital systems. By providing merchants with tools to monitor transactions in real-time, ShopeePay helps business owners optimize their inventory and cash flow management, which is often the biggest hurdle for small-scale entrepreneurs.

ShopeePay Bersama Bank Indonesia Dorong Manfaat Penggunaan QRIS bagi Pengguna dan Pengusaha UMKM

Supporting Data: The Scale of Digital Adoption

To understand the scale of this transformation, one must look at the macro data. The transition to QRIS is supported by the National Payment Gateway (GPN), which ensures that transactions are processed domestically, keeping costs low and data security high.

Data trends from the past three years show that transaction volume via QRIS has consistently seen double-digit growth. This is attributed to several factors:

  1. Low Barrier to Entry: Merchants do not require expensive point-of-sale (POS) terminals; a simple printed QR code suffices.
  2. Reduced Counterfeit Risk: Digital payments eliminate the risk of receiving counterfeit cash, a common issue for small merchants.
  3. Regulatory Backing: Bank Indonesia’s continuous updates to the QRIS framework—including the recent rollout of QRIS Tuntas (transfer, cash withdrawal, and cash deposit)—have expanded the utility of the service beyond simple retail payments.

As of late 2024, the total value of QRIS transactions has reached hundreds of trillions of Rupiah annually, representing a massive shift in how the Indonesian economy functions.

Implications for the Future: Beyond Payments

The widespread adoption of QRIS by platforms like ShopeePay has implications that extend far beyond simple transaction processing. Firstly, it facilitates the "formalization" of the informal economy. Many Indonesian MSMEs operate in the shadow economy, making it difficult for the government to track economic growth or provide targeted support. With QRIS, every transaction leaves a digital trail, providing the government with better data to formulate economic policies.

Secondly, it enhances consumer protection. Digital transactions are inherently more transparent and traceable than cash. Should a dispute arise, there is a clear electronic record of the transaction, which helps in conflict resolution between consumers and merchants.

Thirdly, the integration of QRIS is a foundational step toward the potential implementation of a Central Bank Digital Currency (CBDC) or "Digital Rupiah." By habituating the population to digital-first financial transactions, Bank Indonesia is essentially preparing the infrastructure for future financial innovations.

Challenges and the Road Ahead

Despite the rapid progress, challenges remain. Issues such as network stability in remote areas, digital literacy among older business owners, and cybersecurity threats require constant attention. Stakeholders at the September 16 event acknowledged that while adoption is high, the "quality" of usage—meaning the frequency and the complexity of services used—must continue to improve.

ShopeePay, in conjunction with other industry players, is currently focusing on educational initiatives. These initiatives aim to teach merchants how to leverage their transaction data for better business planning and how to protect themselves from digital fraud. This shift from "payment provider" to "business partner" is expected to be the next phase of the digital payment revolution in Indonesia.

Conclusion: A Collaborative Effort for National Prosperity

The collaboration between regulators, such as Bank Indonesia, and private entities like ShopeePay is essential for the continued success of the digital economy. The event in Jakarta served as a microcosm of this synergy, highlighting that the ultimate goal of these technological advancements is not just the digitization of money, but the improvement of lives for both the consumer and the entrepreneur.

As Indonesia moves toward its "Indonesia Emas 2045" (Golden Indonesia 2045) vision, the role of a robust, inclusive, and efficient digital payment system cannot be overstated. By empowering MSMEs and providing consumers with a seamless transactional experience, platforms like ShopeePay are ensuring that the digital revolution reaches every corner of the archipelago, effectively turning the QRIS code into a symbol of progress and economic resilience. The future of Indonesian finance is increasingly digital, and the infrastructure currently being built is the bedrock upon which the nation’s future prosperity will rest.

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Entertainment

Grab and OVO Finansial Conclude Nationwide Teras Perwira 2026 Program to Empower 1,400 MSMEs Across Ten Cities

by Rifan Muazin
written by Rifan Muazin

In an ongoing effort to bolster the resilience and digital capabilities of micro, small, and medium enterprises (MSMEs) throughout Indonesia, Grab and OVO Finansial have officially concluded the Teras Perwira (Temu Ramah Sapa dan Sharing Perkumpulan Wirausaha) 2026 program. Marking its fifth consecutive year of implementation, this nationwide initiative successfully engaged 1,400 selected GrabMerchant partners across ten major urban centers, aligning closely with the commemoration of National MSME Day on August 12 and the Financial Literacy Month initiatives promoted by the Financial Services Authority (OJK).

The 2026 edition of Teras Perwira, carrying the overarching theme Cerdas Jualannya, Tangguh Usahanya (Smart Selling, Resilient Business), was meticulously structured to address the contemporary challenges faced by digital-first entrepreneurs. As consumer behavior rapidly shifts toward digital ecosystems, small business owners face continuous pressure to adapt to technological innovations, heightened market competition, and complex financial management requirements. By bridging the gap between traditional trade and digital proficiency, the program served as a collaborative learning hub where merchants could exchange practical insights, refine operational strategies, and scale their businesses sustainably.

A Nationwide Footprint: Chronology and Execution of Teras Perwira 2026

Spanning nearly a month from August to early September 2026, the roadshow covered a geographically diverse spectrum of Indonesian cities, ensuring that both established metropolitan hubs and growing regional markets received targeted business development interventions. The program officially commenced in Makassar on August 19, setting a dynamic tone for the subsequent regional stops.

Throughout late August, the roadshow traveled through Medan, Bandung, Palembang, Semarang, Yogyakarta, Surabaya, Denpasar, and Balikpapan, before culminating in a simultaneous double-closing event held in Palembang and Semarang on September 7, alongside major engagement sessions in Jakarta.

Participation in Teras Perwira 2026 was not open indiscriminately; instead, merchants underwent a rigorous curation process. Candidates were selected based on demonstrated enthusiasm for continuous learning, business growth potential, and a willingness to share operational experiences with fellow GrabMerchant partners. This selective approach ensured that workshop sessions maintained a high level of engagement, fostering a community of proactive entrepreneurs eager to implement advanced technological tools in their daily workflows.

Comprehensive Curriculum: Addressing the Three Pillars of MSME Survival

At the core of the Teras Perwira 2026 workshops was a practical curriculum designed around three fundamental needs of modern merchants: maximizing product discoverability, calculating accurate cost structures, and identifying emerging market trends ahead of competitors.

To achieve discoverability, merchants received in-depth training on digital marketing strategies utilizing GrabAds. Instructors demonstrated how targeted advertising within the ecosystem could significantly elevate storefront visibility, transforming passive platform users into active, recurring customers.

Equally critical was the financial mechanics segment, which introduced participants to BisaMatika. This tool is specifically engineered to help business owners calculate the Cost of Goods Sold (COGS), service fees, and promotional commissions with absolute precision. By mastering BisaMatika, merchants can determine online selling prices that protect profit margins while remaining competitive in digital marketplaces.

Furthermore, the integration of cutting-edge technology was highlighted through the introduction of the GrabMerchant AI Assistant. Functioning as a 2024-ready virtual business consultant, this tool enables merchants to converse directly regarding store performance analytics, menu innovation inspirations, and customized promotional strategies. By lowering the barrier to entry for data-driven decision-making, the AI assistant empowers small business owners—many of whom operate without dedicated marketing or financial departments—to optimize their operations with institutional-grade insights.

Synergy with Financial Literacy Month and Inclusive Credit Access

Running concurrently with the Financial Literacy Month agenda, the program placed heavy emphasis on sound financial management practices and responsible borrowing. Organizers recognized that while sales growth is essential, long-term business survival depends heavily on cash flow management and access to formal financial services.

To mitigate the common vulnerability of capital shortages among MSMEs, Grab and OVO Finansial introduced participants to GrabModal Mantul by OVO Finansial. Designed to provide quick disbursement processes and manageable installment structures, the financing facility aims to give merchants peace of mind as they invest in inventory, equipment, or business expansion.

Addressing unforeseen personal or operational disruptions, the program also highlighted the Jeda Bayar (Payment Pause) feature. This mechanism provides temporary repayment relief when merchants encounter exceptional life events, such as severe illness, family emergencies, or bereavement, preventing short-term personal crises from translating into systemic business failure or default.

Economic Implications and Broader Impact on Indonesia’s Digital Economy

The conclusion of Teras Perwira 2026 underscores the critical role played by private sector ecosystems in driving national economic resilience. MSMEs account for the vast majority of business units in Indonesia and contribute significantly to gross domestic product (GDP) and employment. However, formalization, digital adoption, and financial inclusion remain persistent hurdles for a substantial segment of the micro-enterprise population.

Industry analysts note that initiatives combining hands-on technological training with accessible financial products yield higher retention and growth rates among digital merchants compared to passive educational campaigns. By embedding training directly within platforms that merchants use daily, platforms like Grab and OVO Finansial shorten the learning curve and accelerate practical application.

Looking forward, the insights gathered from the 1,400 participants across the ten cities are expected to inform future iterations of merchant support programs. As Indonesia’s digital economy matures, the emphasis is shifting from mere onboarding to deep-level optimization, profitability enhancement, and risk management. Programs like Teras Perwira illustrate a scalable model for public-private alignment in achieving sustainable financial inclusion and digital empowerment for the grassroots economy.

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Technology

Jababeka Expands Community Acceleration Class Program to Bridge Skills Gap and Empower Vocational Education in Indonesia

by Asep Darmawan
written by Asep Darmawan

PT Jababeka Infrastruktur, the subsidiary of PT Jababeka Tbk and the primary developer of the expansive Jababeka Industrial Estate, has officially expanded its flagship social responsibility initiative, the Jababeka Community Acceleration Class (JClass). This strategic move aims to fortify the human capital pipeline by preparing high school and vocational school graduates to seamlessly transition into the professional workforce or embark on entrepreneurial ventures. The latest iteration of this program took place at SMK Garuda Nusantara in Bekasi Regency on August 31, 2026, marking a significant milestone as the initiative now encompasses a network of eight vocational institutions across the region.

Addressing the Industrial Skills Gap

The labor market in Indonesia, particularly within the highly competitive manufacturing hubs of West Java, faces a persistent challenge: the "skills gap." While vocational education institutions (SMK) are designed to produce work-ready graduates, the rapid evolution of industrial technology—driven by Industry 4.0—often outpaces traditional curricula. Jababeka’s intervention through the JClass program is a deliberate effort to align academic output with the precise requirements of the multinational corporations operating within the Jababeka Industrial Estate.

Vega Violetta Puspa, Director of Jababeka Infrastruktur, emphasized the urgency of this alignment during a press briefing on September 15, 2026. "JClass was conceived as a direct response to the widening competency gap between the skills imparted in vocational classrooms and the dynamic, fast-paced demands of the industrial sector in Bekasi, which stands as one of the largest and most critical industrial centers in Indonesia," Puspa stated. By integrating industry practitioners directly into the educational process, the program seeks to eliminate the transition friction that many graduates face upon entering the workforce.

The Three Pillars of JClass Curriculum

To ensure a comprehensive approach to professional development, the Jababeka Community Acceleration Class is structured around three distinct pillars, each addressing a specific dimension of career and business readiness:

  1. Career Acceleration Class: This track focuses on the "soft" but essential elements of professional success. It emphasizes mental resilience, professional attitude, ethical conduct in the workplace, and effective communication skills. By fostering a professional mindset, the program prepares students to navigate the rigorous environment of modern manufacturing facilities.
  2. Digital Acceleration Class: Recognizing the necessity of digital literacy in the current economic landscape, this track enhances technical proficiency in digital tools and office administration. As factories move toward digitized supply chains and smart manufacturing, students trained in these competencies are significantly more attractive to prospective employers.
  3. Entrepreneur Acceleration Class: Moving beyond traditional employment, this track is tailored for students and local community members interested in business development. It provides foundational knowledge for fostering micro, small, and medium enterprises (MSMEs), which are the backbone of the local economy surrounding the Jababeka Industrial Estate.

A Growing Network of Educational Partners

The expansion of JClass represents a maturing ecosystem of collaboration between the private sector and local education providers. Since its inception, the program has successfully scaled its operations to include a diverse array of institutions. The current partners in this initiative include:

  • SMK Garuda Nusantara
  • SMK Bina Mitra
  • SMK Kitri Bakti
  • SMKN 2 Cikarang Pusat
  • SMK Islam Al-Amin
  • SMKN 2 Cikarang Barat
  • SMK Kesehatan Sentra Medika Cikarang
  • SMK Dewantara 2 Cikarang Pusat

The inclusion of specialized schools, such as those focusing on health and medical services alongside technical vocational schools, highlights the program’s adaptability to the diverse industrial needs within the Jababeka region.

The Role of Tenant Engagement

A distinctive feature that separates the JClass program from conventional Corporate Social Responsibility (CSR) initiatives is the active participation of the companies—or "tenants"—located within the Jababeka Industrial Estate. Unlike standard programs where educational institutions operate in isolation, JClass invites corporate partners to serve as co-creators of the curriculum.

Vega Violetta Puspa noted that the involvement of tenants is fundamental to the program’s success. "The companies are not merely sponsors or guest speakers; they are integral to the instructional design. By collaborating with human resource managers and technical experts from these firms, we ensure that the material taught is synchronized with current industry standards and the specific needs of the companies that will eventually hire these students," she explained.

This model provides a feedback loop that benefits all stakeholders: students receive training that guarantees marketability, schools stay updated on industrial trends, and companies gain access to a pre-screened, well-prepared talent pool.

Contextualizing the Impact: Indonesia’s Vocational Education Challenges

The JClass program arrives at a critical juncture for Indonesia’s labor force. According to data from the Central Statistics Agency (BPS), vocational school graduates consistently represent a significant portion of the country’s unemployed population. The mismatch between school curricula and industry needs is frequently cited by policymakers as a primary cause.

By decentralizing the training process and bringing it into the heart of the industrial estate, Jababeka is demonstrating a viable model for private-sector intervention. The program’s focus on mental readiness and digital skills addresses the two most common complaints from employers: a lack of "work readiness" (soft skills) and insufficient technical literacy.

Furthermore, the emphasis on the Entrepreneur Acceleration Class serves a broader macroeconomic goal. Indonesia has identified the promotion of MSMEs as a vital component of post-pandemic economic recovery. By equipping students with the capacity to launch their own businesses, JClass contributes to the long-term economic diversification of the Bekasi region, reducing the area’s total reliance on large-scale manufacturing employment.

Future Projections and Sustainability

The successful expansion of the program to eight schools by late 2026 indicates a scalable model. Analysts suggest that if Jababeka continues to refine the curriculum in collaboration with its tenants, the program could potentially serve as a template for other industrial estates across the archipelago.

The sustainability of JClass is underpinned by the symbiotic relationship it creates. For the companies, participating in JClass is a form of "talent grooming." Rather than spending extensive resources on retraining new hires, firms can invest in the local community, effectively lowering their recruitment and onboarding costs in the long run. For the schools, the partnership provides access to industry-standard equipment and insights that would otherwise be difficult to procure.

Conclusion

The expansion of the Jababeka Community Acceleration Class reflects a forward-thinking approach to corporate social responsibility. By shifting the focus from passive donation to active capacity building, PT Jababeka Infrastruktur is addressing the structural challenges of the Indonesian labor market. As the program continues to evolve, its success will likely be measured not only by the number of participating schools but by the long-term career trajectories of its graduates and the continued resilience of the local economy.

In an era where technological disruption threatens to render traditional skill sets obsolete, the JClass program provides a vital bridge. Through its integrated focus on career readiness, digital literacy, and entrepreneurship, Jababeka is not just preparing students for their first jobs; it is equipping them with the adaptability required to navigate the complexities of the 21st-century global economy. As the project enters its next phase, the continued collaboration between academia and the private sector remains the most promising path toward sustainable industrial growth and human capital development in the Bekasi Regency and beyond.

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Education

MR.DIY Indonesia Launches National Roadshow to Empower 8600 Children Through STEM Innovation Program for National Children’s Day

by Ammar Sabilarrohman
written by Ammar Sabilarrohman

MR.DIY Indonesia, the nation’s leading home improvement retailer, has officially announced the launch of its "Menginspirasi Generasi Inovator" (Inspiring a Generation of Innovators) program, a massive educational outreach initiative designed to reach 8,600 children across the Indonesian archipelago. This ambitious campaign, timed to coincide with the celebration of National Children’s Day on July 23, aims to foster a culture of scientific inquiry and technological literacy among the youth. Throughout the month of July 2026, the company will conduct a series of interactive roadshows and educational workshops spanning major urban centers and rural districts, including Jakarta, Bandung, Surabaya, and Banyumas. By focusing on the pillars of Science, Technology, Engineering, and Mathematics (STEM), MR.DIY seeks to equip the next generation of Indonesians with the critical thinking and problem-solving skills necessary to navigate an increasingly complex global economy.

The cornerstone of this initiative is the deployment of specialized STEM Kits—curated educational toolsets designed to transform abstract scientific concepts into tangible, hands-on learning experiences. These kits are intended to bridge the gap between theoretical classroom instruction and practical application, encouraging children to experiment, fail, and iterate in a safe and supportive environment. As Indonesia continues its journey toward the "Indonesia Emas 2045" (Golden Indonesia 2045) vision, the demand for a workforce proficient in technical disciplines has never been higher. MR.DIY’s program represents a significant private-sector contribution to this national goal, targeting students during their most formative years to ignite a lifelong passion for innovation.

A Strategic Vision for National Education

The "Menginspirasi Generasi Inovator" program is not merely a corporate social responsibility (CSR) exercise; it is a calculated investment in the country’s human capital. Edwin Cheah, the President Director of MR.DIY Indonesia, emphasized that National Children’s Day serves as a vital momentum for the company to deepen its commitment to the community. He noted that the program is structured to bring high-quality educational resources directly to families, ensuring that geography and socioeconomic status do not become barriers to learning.

"The ‘Menginspirasi Generasi Inovator’ program is our concerted effort to bring STEM learning access closer to Indonesian families," Cheah stated during the program’s launch event. "We want children to learn through direct experiences that are fun, interactive, and easily accessible. By providing this access early on, we hope to nurture the curiosity and creativity that are essential for the birth of future Indonesian STEM talents. We believe that every child deserves the opportunity to grow, learn, and develop their potential to the fullest."

Cheah’s remarks reflect a broader trend in the Indonesian retail sector, where companies are increasingly aligning their social initiatives with national development priorities. By focusing on STEM, MR.DIY is addressing a specific vulnerability in the Indonesian education system. Despite improvements in school enrollment rates, Indonesia’s performance in international assessments such as the Programme for International Student Assessment (PISA) has historically highlighted a need for stronger outcomes in mathematics and science. Initiatives that supplement the national curriculum with practical, engaging activities are viewed by educators as essential for improving these metrics.

The Psychological Importance of Play-Based STEM Learning

The pedagogical philosophy behind the STEM Kit roadshow is rooted in the concept of "learning through play." To ensure the program’s effectiveness, MR.DIY collaborated with clinical psychologists and educational experts to tailor the activities to the developmental needs of children. Hertha Christabelle Hambalie, a Clinical Psychologist and Play Therapist, highlighted the profound impact that STEM-based play can have on a child’s cognitive and emotional growth.

According to Hambalie, play is the primary mechanism through which children interpret and understand the world around them. When STEM concepts are introduced through play, they become less intimidating and more intuitive. "STEM-based games help develop critical thinking, problem-solving abilities, and creativity, while simultaneously building a child’s self-confidence," Hambalie explained. "The act of learning while playing provides rich stimulation that fosters consistency, resilience, and a ‘never-give-up’ attitude. The value here extends beyond simple education; it creates a shared experience for families, allowing children to grow to love the process of learning itself."

Hambalie further noted that the STEM Kits are meticulously designed to match the age and ability levels of the participants. This scaffolding approach ensures that children are challenged without becoming overwhelmed. For younger children, the kits might focus on basic mechanical principles or simple chemical reactions, while older participants engage with more complex engineering puzzles and technological applications. This progression is vital for building "self-efficacy"—a child’s belief in their own ability to succeed—which is a key predictor of future academic and professional success.

Collaborations and Regional Implementation

The scale of the "Menginspirasi Generasi Inovator" program necessitates a robust network of partners. In Jakarta, MR.DIY has partnered with Indonesia Mengajar, a prominent non-profit organization dedicated to improving education across the country. This collaboration has facilitated the deployment of STEM Kit roadshows in high-traffic public spaces, ensuring maximum visibility and participation. Key locations in the capital include Taman Mini Indonesia Indah (TMII), the National Library (Perpustakaan Nasional), the Jakarta Library, and green urban spaces like Tebet Eco Park. In the initial Jakarta phase alone, the program successfully engaged approximately 500 children between the ages of 6 and 15.

The enthusiasm for the program has extended far beyond the capital. The roadshow’s itinerary includes:

  • Bandung: Reaching approximately 5,800 children across 10 different schools.
  • Banyumas Regency: Targeting 1,000 children in 3 selected schools.
  • Surabaya: Engaging 300 children in 3 schools.

One of the most unique aspects of the campaign is the partnership with the Sriwijaya Air Group. In a move to celebrate National Children’s Day mid-flight, MR.DIY and the airline will distribute 1,000 STEM Kits as special gifts to children traveling on Sriwijaya Air flights on July 23, 2026. This partnership highlights the creative ways in which corporate entities can collaborate to reach children in non-traditional environments, turning a routine flight into an educational opportunity.

Timeline and Evolutionary Context

While the current roadshow is a highlight of the 2026 calendar, the "Menginspirasi Generasi Inovator" initiative has a history of regional engagement. The program was first piloted in April 2026 in Waingapu, East Sumba. The choice of Sumba as a starting point was symbolic of MR.DIY’s commitment to educational equity, reaching out to regions that are often overlooked by major corporate programs. The success of the Waingapu pilot provided the data and momentum needed to scale the project into the national roadshow currently underway.

Beyond the STEM Kits for younger children, MR.DIY Indonesia has also invested in vocational education through its "Teaching Factory" program. This initiative, currently active at SMKN 1 Katapang in Bandung, connects vocational high school students and teachers with real-world industrial experiences. By integrating industry-standard practices into the school’s curriculum, the Teaching Factory ensures that graduates possess the competencies required by modern employers. This dual approach—targeting both primary school curiosity and secondary school technical proficiency—demonstrates a comprehensive strategy for supporting the Indonesian education ecosystem.

Socio-Economic Implications and Future Outlook

The broader implications of MR.DIY’s STEM initiative are significant. In an era defined by the Fourth Industrial Revolution, the ability of a nation to innovate is directly tied to its proficiency in STEM fields. By popularizing these subjects through accessible kits and public roadshows, MR.DIY is helping to demystify technology for thousands of families.

Economic analysts suggest that private sector involvement in education is crucial for bridging the "skills gap" that many Indonesian industries face. When companies like MR.DIY provide resources that the state budget may not always cover—such as specialized high-tech educational kits—they act as a catalyst for social mobility. For many of the 8,600 children participating in this program, the STEM Kit may be their first encounter with the principles of engineering or digital logic, potentially steering them toward future careers in high-growth sectors.

Furthermore, the emphasis on parental involvement—encouraged by both Edwin Cheah and Hertha Hambalie—addresses a critical component of educational success: the home environment. By designing activities that parents and children can explore together, the program strengthens domestic support systems for learning. As children learn to be patient, to explore, and to take pride in what they have built, they develop the "soft skills" that are just as important as technical knowledge in the modern workplace.

As the July 2026 roadshow concludes, the data gathered from the 8,600 participants will likely inform future iterations of the program. MR.DIY’s "Menginspirasi Generasi Inovator" stands as a testament to the power of public-private synergy in addressing national challenges. By celebrating National Children’s Day through the lens of innovation, the program does more than just provide a day of entertainment; it lays the groundwork for a more resilient, creative, and technologically advanced Indonesia. The legacy of this initiative will be measured not just in the number of kits distributed, but in the future breakthroughs of the young innovators it has inspired.

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Education

LSPR Institute of Communication and Business Students Launch Sapa Lansia Program to Empower Elderly Community in Pondok Bambu Jakarta

by Nana Wu
written by Nana Wu

The landscape of urban aging in Indonesia is undergoing a significant transformation, necessitating a shift from passive care to active empowerment. In a proactive response to these shifting demographics, students from the LSPR Institute of Communication and Business, specifically from the PRDC 26-1TP class, have successfully implemented a comprehensive community development initiative titled SAPA LANSIA: "Lansia Berdaya, Pondok Bambu Bahagia." This program, which culminated in a peak celebration on Monday, July 14, 2025, represents a sophisticated fusion of academic Public Relations theory and grassroots social advocacy. Held at the Balai Warga RW 11, Kelurahan Pondok Bambu, Duren Sawit, East Jakarta, the initiative addressed the multifaceted challenges faced by the elderly, ranging from physical health decline to the psychological burdens of social isolation and the loss of post-retirement identity.

Addressing the Societal Challenges of an Aging Population

As Indonesia moves toward becoming an "aging society," the challenges associated with elderly welfare have become increasingly complex. Data from the Indonesian Central Bureau of Statistics (BPS) indicates that the percentage of the elderly population in Indonesia has more than doubled over the past few decades, reaching approximately 11.75% in 2023, with projections suggesting that this figure will continue to rise. This demographic shift brings to the forefront issues of geriatric health, financial security, and social inclusion.

For many seniors in urban centers like Jakarta, the transition into old age is often marked by a sudden cessation of professional activity, leading to a diminished sense of purpose. This "role loss" can trigger a cascade of mental health issues, including chronic loneliness, depression, and anxiety. The SAPA LANSIA program was conceptualized specifically to counter these trends by fostering an environment where seniors are not merely recipients of care, but active participants in their community. By focusing on the RW 11 area of Pondok Bambu—a region with a dense elderly population of over 400 individuals aged 55 to 80—the LSPR students targeted a demographic in need of structured social engagement and health literacy.

Chronology and Strategic Implementation of the Sapa Lansia Initiative

The SAPA LANSIA program was not a singular event but a sustained month-long intervention that began in June 2025. The students of LSPR Institute of Communication and Business adopted a phased approach to community engagement, ensuring that the activities were sustainable and culturally resonant with the local population.

The first phase focused on physical wellness through "Senam Lansia" (Elderly Gymnastics). These sessions were designed to address the prevalence of degenerative diseases such as hypertension, diabetes, and osteoarthritis, which frequently affect the 55-80 age bracket. By promoting regular physical activity, the program aimed to improve cardiovascular health and mobility while simultaneously providing a regular social gathering point for the residents.

The second phase introduced the concept of TOGA (Tanaman Obat Keluarga) or Family Medicinal Plants. This initiative involved the collaborative planting of herbal species such as ginger (jahe), turmeric (kunyit), lemongrass (sereh), and Javanese turmeric (temulawak). This component served a dual purpose: it encouraged environmental stewardship and provided the community with a sustainable source of natural remedies. In an era where healthcare costs can be a burden, the ability to cultivate and utilize traditional medicine offers both economic and health autonomy.

The third phase centered on cognitive stimulation and motor skill retention through the creation of "prakarya" or simple handicrafts. These activities were strategically chosen to stimulate the brain’s neuroplasticity and maintain manual dexterity, which often declines with age. The creative process also provided a vital outlet for self-expression, allowing participants to reclaim a sense of agency and accomplishment.

Academic Integration and the Role of Public Relations

The program served as a practical application of the "Projects – PR Programs & Evaluation" course, supervised by Sophia Bernadette, S.E., M.I.Kom. From an academic perspective, the initiative demonstrated how Public Relations has evolved beyond corporate reputation management into the realm of social engineering and community relations.

Sophia Bernadette emphasized the importance of the TOGA initiative as a pillar of the program. "TOGA represents the utilization of household land for the cultivation of herbal plants that possess natural healing properties and are easily accessible," she noted. This reflects a strategic communication goal: educating the public on sustainable health practices while fostering community bonds through shared labor. The students were tasked with not only organizing the events but also evaluating their impact, ensuring that the communication strategies used were effective in mobilizing a demographic that is often difficult to reach through digital-only channels.

Surya Ananda Saputra, the chairman of the organizing committee, highlighted that the primary objective was to rejuvenate the "spirit of life" among the elderly. "The Sapa Lansia program was born to increase the productivity and zest for life of the elderly through a series of structured activities," Saputra explained. His statement underscores the shift from a "charity" mindset to an "empowerment" mindset, which is a hallmark of modern social PR.

Peak Celebration: A Confluence of Inspiration and Advocacy

The climax of the program on July 14, 2025, served as a celebratory milestone for the participants of RW 11. The event was designed to be both an exhibition of the work accomplished over the previous weeks and a forum for deep intellectual and emotional exchange. The Balai Warga was transformed into a gallery displaying the handicrafts made by the seniors and the thriving TOGA garden they had cultivated.

A central highlight of the peak event was a talkshow featuring psychologists, religious figures, and the legendary Indonesian actress Yasmine Yessy Gusman. Known for her enduring career and her advocacy for literacy and education, Yessy Gusman served as a living example of "active aging." Her presence was intended to inspire the participants to view age not as a period of decline, but as a different chapter of productivity. By sharing her personal journey, she reinforced the message that intellectual and creative pursuits can continue indefinitely.

The inclusion of psychologists and religious leaders provided a holistic approach to the talkshow. While the psychologists addressed the cognitive and emotional hurdles of aging—such as dealing with grief or the "empty nest" syndrome—the religious figures provided spiritual solace and a framework for finding peace in the later stages of life. This multi-disciplinary approach ensured that the needs of the "whole person" were addressed.

Community Response and Local Leadership

The success of the program was heavily dependent on the cooperation of local leadership. Pak Indro, the Head of RW 11 in Pondok Bambu, expressed his profound appreciation for the students’ initiative. He noted that while the elderly population in his area is significant, they often lack organized outlets for social and physical development.

"This talkshow and the preceding activities are expected to open a space for honest and open dialogue regarding various challenges that are often not discussed openly by the elderly," Pak Indro stated. He highlighted that the program helped break the stigma surrounding the "vulnerabilities" of old age, replacing it with a narrative of resilience and community contribution. The local administration noted a marked increase in the morale of the residents, with many expressing a desire for the "Sapa Lansia" activities to become a permanent fixture in the neighborhood’s social calendar.

Analysis of Broader Implications and Future Outlook

The "Sapa Lansia" program by LSPR students carries implications that extend far beyond the borders of Pondok Bambu. It serves as a model for intergenerational collaboration in urban environments. In a rapidly modernizing society, the gap between the youth (Gen Z and Millennials) and the elderly (Baby Boomers and the Silent Generation) can often lead to a loss of traditional wisdom and a lack of empathy. By engaging directly with the seniors, the students gained invaluable insights into the lived experiences of an older generation, while the seniors benefited from the energy, technological literacy, and organizational skills of the youth.

Furthermore, the focus on "Berdaya" (Empowered) rather than just "Bahagia" (Happy) aligns with global trends in geriatric care. The World Health Organization (WHO) promotes the concept of "Active Ageing," which is the process of optimizing opportunities for health, participation, and security in order to enhance quality of life as people age. Programs like SAPA LANSIA operationalize these global goals at a local level, proving that small-scale, student-led initiatives can contribute significantly to national health and social welfare objectives.

From a Public Relations standpoint, this project illustrates the power of "Social PR" in building social capital. The students successfully managed stakeholder relations—including local government, celebrity influencers, and community members—to create a cohesive social ecosystem. The data gathered from the evaluation phase of this project will likely provide a blueprint for future classes and other institutions looking to implement similar community development programs.

As the program concludes, the legacy of the TOGA gardens and the renewed social ties in RW 11 Pondok Bambu stand as a testament to the impact of the initiative. The challenge moving forward will be the sustainability of these efforts. However, by equipping the seniors with the tools for self-sufficiency—both through the medicinal plants and the creative skills—the LSPR students have ensured that the seeds of empowerment have been firmly planted in the heart of East Jakarta.

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