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Green SM Launches Electric Motorcycle Ride-Hailing Service in Jakarta with VinFast Fleet and Flexible Rent-to-Own Driver Schemes

by Suro Senen
written by Suro Senen

Jakarta’s bustling public transportation landscape welcomed a new eco-friendly contender on September 16, 2026, as the Vietnamese ride-hailing pioneer Green SM officially rolled out its electric motorcycle service, Green SM Bike. Following its earlier introduction of electric taxis to the Indonesian market, the company’s expansion into the two-wheeled sector marks a significant milestone: Indonesia is now the very first international market outside Vietnam to host Green SM’s electric motorcycle operations. Positioned as a sustainable alternative for urban mobility, the launch introduces localized electric mobility solutions utilizing VinFast scooters, while simultaneously opening up structured economic opportunities for Indonesian drivers through accessible daily rental and rent-to-own vehicle schemes.

Strategic Rollout and Initial Operational Footprint

The debut of Green SM Bike on September 16, 2026, was deliberately targeted to address dense urban traffic corridors and first-mile, last-mile connectivity challenges in the Indonesian capital. During its initial phase, the service is operational across selected, high-demand zones within South Jakarta, West Jakarta, and Central Jakarta. By concentrating early deployment in these strategic areas, the company aims to optimize its logistics, gauge commuter demand, and refine its service delivery before executing a broader metropolitan rollout.

At the core of Green SM’s two-wheeled fleet are two prominent electric scooter models from Vietnamese manufacturer VinFast: the VinFast Evo and the Feliz II. Engineered specifically for urban commuting, these vehicles offer zero tailpipe emissions, lower maintenance overheads compared to internal combustion engine (ICE) motorcycles, and agile handling suited for navigating Jakarta’s notorious traffic congestion. To seamlessly power this growing fleet, Green SM has concurrently embarked on infrastructure development, actively building out a comprehensive network of battery-charging and battery-swapping stations across its operational areas to minimize downtime for drivers.

Driver Empowerment: Flexible Rental and Rent-to-Own Schemes

A cornerstone of Green SM’s entry into the Indonesian market is its driver-centric partnership model, designed to lower the barrier to entry for prospective driver-partners who may not possess the capital to purchase an electric vehicle outright. The company has structured multiple vehicle acquisition and rental pathways tailored to diverse financial capacities.

Foremost among these is the rent-to-own scheme, which is available at a daily rate starting from Rp39,000. Under this program, a driver-partner utilizes the VinFast electric motorcycle on a daily basis while systematically working toward full ownership of the vehicle. According to the company’s program guidelines, successful completion of a two-year operational tenure, coupled with compliance with specific performance and attendance metrics, grants the driver permanent ownership of the motorcycle. This model aims to foster long-term economic stability and asset creation for local gig-economy workers.

For those not yet ready to commit to a long-term ownership path, Green SM provides alternative short-term rental contracts spanning three, six, or 12 months. Engaging in these flexible agreements requires a minimal refundable deposit of Rp150,000. To further incentivize early participation and ease financial anxiety during the transition to electric vehicles, Green SM has introduced a guaranteed minimum earnings program during the initial two months of the contract, promising potential earnings up to Rp160,000 per day for qualifying drivers, supplemented by performance-based bonuses. Industry analysts note that while these figures represent targeted earnings floors and incentive caps rather than automatic daily guarantees for every operator, they serve as a powerful attractor in a competitive ride-hailing market.

Rigorous Recruitment Standards and Professional Training

To ensure high standards of road safety, customer service, and regulatory compliance, Green SM has instituted a comprehensive screening and training protocol for prospective driver-partners. Candidates applying to join Green SM Bike in Jakarta must satisfy strict eligibility criteria. Applicants must be between 21 and 54 years and six months of age, hold an active Class C driving license (SIM C), and provide verified identification documents including a National Identity Card (KTP), Family Card (KK), and a Police Clearance Certificate (SKCK). Additionally, candidates must own a compatible smartphone capable of reliably running the ride-hailing and navigation applications.

Unlike traditional platforms where onboarding can sometimes bypass rigorous scrutiny, Green SM mandates that successful applicants undergo specialized training prior to hitting the road. This curriculum covers customer service standards, defensive driving techniques, and the technical nuances of operating electric vehicles. Notably, the company does not charge a registration fee for application processing, though a Rp150,000 security deposit is collected upon successful selection and unit handover. This rigorous framework aligns with broader national initiatives emphasizing road safety and professional competence within the commercial transportation sector.

Broader Context and Regulatory Landscape

Green SM’s arrival in Indonesia occurs against a backdrop of accelerated government push toward vehicle electrification and sustainable urban transit. Indonesia’s Ministry of Transportation and traffic authorities have increasingly emphasized the necessity of stringent safety protocols, institutional collaboration, and comprehensive training programs for electric vehicle operators. Recent engagements between corporate entities like Green SM and traffic police bodies (Korlantas Polri) highlight a shared commitment to mitigating risks, optimizing traffic management, and establishing robust safety procedures tailored to electric fleets.

Furthermore, the integration of VinFast vehicles into Indonesia’s commercial transport ecosystem has sparked localized discussions regarding infrastructure resilience and emergency response protocols for electric vehicles. As regulatory bodies continue to monitor EV operations across various commercial sectors—including recent high-profile safety reviews and infrastructure inspections involving electric transport pools—companies like Green SM are under heightened scrutiny to maintain exemplary safety, maintenance, and operational standards.

Economic Implications and Future Market Expansion

The introduction of Green SM Bike introduces a compelling dynamic to Jakarta’s fiercely contested ride-hailing market, currently dominated by established players. By offering a 100 percent electric motorcycle fleet, Green SM directly appeals to environmentally conscious consumers while carving out a niche in sustainable logistics. For drivers, the proposition of transitioning away from fossil fuels offers immediate financial relief from fluctuating gasoline prices, replaced by predictable charging costs and structured vehicle acquisition paths.

Looking ahead, Green SM has signaled its intention to look beyond its initial Jakarta footprint. While operations are currently concentrated in specific sectors of South, West, and Central Jakarta, the company’s leadership has indicated that future expansion into other major Indonesian metropolitan areas remains a distinct possibility, contingent upon infrastructure scaling and market demand. As Indonesia continues its green transition, the success of Green SM’s dual strategy—combining electric taxis with a robust electric motorcycle ride-hailing and rent-to-own model—will serve as an important benchmark for foreign green-tech investments in Southeast Asia’s largest economy.

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Economy & Finance

Green SM Launches Electric Motorcycle Ride-Hailing Service in Jakarta with VinFast Fleet and Flexible Driver Schemes

by Reynand Wu
written by Reynand Wu

Green SM, the prominent Vietnam-based ride-hailing company recognized for pioneering sustainable public transport solutions, officially launched its electric motorcycle ride-hailing service, Green SM Bike, in Jakarta on September 16, 2026. This strategic milestone marks a significant expansion for the company, as Indonesia becomes the very first international market outside Vietnam to host Green SM’s electric two-wheeler operations. Following the successful introduction of its electric four-wheeler taxi fleet in the region, the company’s latest venture introduces zero-emission mobility to Jakarta’s bustling commuter network. The initial rollout covers selected districts across South Jakarta, West Jakarta, and Central Jakarta, providing urban commuters with an eco-friendly and practical alternative while generating flexible income streams for local driver-partners.

The introduction of Green SM Bike arrives at a critical juncture for Indonesia’s capital, which continues to grapple with urban congestion and air pollution. By integrating electric vehicles (EVs) into daily ride-hailing services, Green SM aligns with national objectives to accelerate the adoption of green technologies and reduce carbon emissions within the transportation sector. The company utilizes a robust fleet of VinFast electric scooters—specifically the VinFast Evo and Feliz II models—known for their reliability, efficiency, and suitability for dense urban environments. To ensure seamless daily operations, Green SM is simultaneously developing a comprehensive infrastructure network consisting of dedicated battery-charging and battery-swapping stations across strategic points in Jakarta.

Flexible Financial Models and Driver Empowerment Schemes

A cornerstone of Green SM’s market entry strategy in Jakarta is its driver-centric approach, highlighted by accessible vehicle acquisition and rental frameworks. Recognizing the financial barriers often faced by prospective ride-hailing operators, Green SM has introduced innovative participation models designed to promote long-term economic stability and vehicle ownership among its driver-partners.

Among these options is the rent-to-own scheme, which enables drivers to utilize a VinFast electric motorcycle for a daily fee starting at just Rp39,000. Under this structured program, participating drivers have the distinct opportunity to fully own the vehicle after completing a continuous two-year tenure, provided they adhere to the platform’s operational guidelines and performance standards. To further incentivize early adoption, Green SM outlines that dedicated drivers meeting specific performance metrics can potentially achieve earnings of up to Rp160,000 per day.

For drivers who prefer shorter commitments or wish to evaluate the platform before pursuing vehicle ownership, Green SM offers flexible short-term rental agreements. These contracts are available in three-, six-, and twelve-month terms. To secure a vehicle under this flexible arrangement, drivers are required to pay a modest, refundable deposit of Rp150,000. Furthermore, the company offers a guaranteed minimum income framework of Rp160,000 per day during the initial two months of the program, supplemented by performance-based bonuses, subject to prevailing operational policies and program terms.

Comprehensive Recruitment Standards and Safety Protocols

To maintain high standards of passenger safety and service quality, Green SM has established a rigorous screening and training process for all prospective driver-partners. Candidates wishing to join Green SM Bike must satisfy specific eligibility criteria, including an age requirement ranging from 21 to 54 years and six months. Additionally, applicants must possess a valid Indonesian driving license for motorcycles (SIM C), a national identity card (KTP), a family card (KK), and a police clearance certificate (SKCK). Prospective drivers are also required to own a compatible smartphone capable of running the operational driver application efficiently.

Beyond standard document verification, applicants must demonstrate basic proficiency in utilizing digital navigation tools and exhibit a strong working knowledge of Jakarta’s intricate street layouts. Once accepted, all new mitra drivers undergo mandatory training programs. These sessions focus on customer service excellence, defensive driving techniques, and the technical operation of electric two-wheelers. Notably, Green SM imposes zero registration fees for candidates undergoing the application and selection process, requiring the aforementioned Rp150,000 deposit only upon successful completion of selection and formal unit handover.

Regulatory Alignment and Industry Implications

Green SM’s aggressive expansion into Indonesia’s two-wheeler market occurs within a rapidly evolving regulatory and commercial landscape. The company has previously engaged with Indonesian authorities, including the Indonesian Traffic Police Corps (Korlantas Polri) and the Ministry of Transportation (Kemenhub), to discuss collaborative measures aimed at enhancing road safety standards and regulatory compliance for electric vehicle fleets. These dialogues underscore a shared commitment between corporate operators and regulatory bodies to prioritize public safety, driver welfare, and proper maintenance protocols, particularly as the adoption of commercial EVs scales nationwide.

The broader market implications of Green SM Bike’s entry into Jakarta are substantial. By introducing institutionalized leasing models and specialized EV infrastructure, Green SM is challenging traditional fuel-powered motorcycle dominance while establishing a competitive benchmark for green logistics and urban transport. Industry analysts note that the availability of low-barrier entry options—such as the daily Rp39,000 rent-to-own structure—could significantly accelerate the transition of conventional motorcycle taxi (ojek) drivers toward electric mobility, driven by lower operational and maintenance costs associated with electric motors compared to internal combustion engines.

Future Outlook and Strategic Expansion

Looking ahead, Green SM intends to closely monitor the performance of its Jakarta pilot phase while optimizing its battery-swapping and charging infrastructure. Although operations are currently concentrated in South, West, and Central Jakarta, the enterprise has explicitly stated its intention to evaluate further expansion into surrounding satellite cities and other major metropolitan areas across the Indonesian archipelago.

As urban centers across Southeast Asia continue to seek sustainable solutions to mobility and environmental challenges, Green SM’s dual-pronged approach—combining accessible driver empowerment models with zero-emission VinFast fleets—positions the company as a key catalyst in Indonesia’s ongoing green energy transition. Prospective drivers and urban commuters alike will be closely watching how this pioneering electric ride-hailing model shapes the future of everyday transportation in Jakarta.

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Economy & Finance

Green SM Launches Electric Motorcycle Ride-Hailing Service in Jakarta with VinFast Fleet and Flexible Driver Schemes

by Neng Nana
written by Neng Nana

Green SM, the prominent Vietnamese ride-hailing and green mobility enterprise, officially launched its innovative electric motorcycle ride-hailing service, Green SM Bike, on the bustling streets of Jakarta on September 16, 2026. This landmark rollout marks a significant milestone in the region’s transportation sector, as Indonesia officially becomes the first international market outside of Vietnam to host Green SM’s dedicated electric two-wheeler operations. Building upon its established foundation of operating electric taxi fleets within the country, the company’s expansion into the motorcycle segment introduces sustainable, zero-emission commuting alternatives for urban residents while simultaneously generating modern livelihood opportunities for local drivers through innovative vehicle-acquisition and rental models.

The debut of Green SM Bike introduces targeted urban mobility solutions designed to alleviate traffic congestion and reduce carbon emissions in Southeast Asia’s largest metropolitan area. For its initial operational phase, the service is strategically deployed across selected key zones within South Jakarta, West Jakarta, and Central Jakarta. By concentrating initial efforts in these high-density commercial and residential districts, the company aims to optimize service availability, fine-tune its battery-swapping infrastructure, and establish a reliable daily commute option for urban professionals, students, and city dwellers seeking eco-friendly transportation alternatives.

Fleet Infrastructure and Vehicle Specifications

At the core of Green SM’s two-wheeler operations is a robust fleet of electric scooters manufactured by VinFast, a globally recognized name in electric mobility. For the Jakarta launch, the company has introduced two primary models: the VinFast Evo and the VinFast Feliz II. Both vehicles have been engineered specifically for the demands of dense urban environments, offering nimble handling, zero tailpipe emissions, and sufficient battery range to handle daily ride-hailing duties.

To ensure uninterrupted service and long-term viability, Green SM is actively developing a comprehensive supporting ecosystem. This includes the ongoing construction and expansion of dedicated charging stations and rapid battery-swapping hubs across strategic points in Jakarta. By investing heavily in energy infrastructure, the company seeks to mitigate range anxiety among its driver partners, ensuring that vehicles remain charged and operational throughout peak commuting hours.

Flexible Driver Schemes: Rent-to-Own and Short-Term Rentals

A cornerstone of Green SM’s market entry strategy in Indonesia is the establishment of driver-friendly economic models. Recognizing the financial barriers often associated with transitioning to electric vehicles (EVs), the company has introduced multiple pathways for prospective driver-partners to access VinFast motorcycles without incurring prohibitive upfront capital costs.

The most prominent offering is the rent-to-own scheme, marketed to provide a clear pathway toward personal vehicle ownership. Under this program, participating drivers can utilize a VinFast electric scooter for a daily fee starting at Rp39,000. By fulfilling the operational requirements and maintaining consistent program participation over a structured two-year period, drivers retain the opportunity to fully own the vehicle. Company projections and program guidelines indicate that drivers adhering to performance targets can achieve potential daily earnings of up to Rp160,000, assisting them in comfortably covering daily vehicle expenses while generating a sustainable household income.

In addition to the rent-to-own model, Green SM provides short-term and medium-term rental alternatives tailored for partners who prefer operational flexibility over long-term commitments. These contracts are available across three-month, six-month, and 12-month periods. To participate in these flexible rental programs, drivers are required to place a modest, refundable deposit of Rp150,000 upon unit handover. Furthermore, to support newly onboarded partners during their transition phase, the company incorporates guaranteed earning structures—such as a guaranteed minimum income of Rp160,000 per day during the initial two months of operation—complemented by performance-based bonuses tied to trip completion rates and customer service metrics.

Rigorous Recruitment Standards and Professional Training

To maintain high standards of passenger safety, service quality, and regulatory compliance, Green SM has implemented a structured recruitment process for prospective driver-partners. Candidates wishing to join Green SM Bike must satisfy a strict set of demographic and administrative criteria. Applicants must be between the ages of 21 and 54 years and six months, possess an active Indonesian driving license for motorcycles (SIM C), and present valid identification documents, including a National Identity Card (KTP), Family Card (KK), and a Police Clearance Certificate (SKCK). Additionally, candidates are required to own a compatible smartphone capable of running the company’s navigation and dispatch applications efficiently.

Beyond standard document verification, prospective drivers must demonstrate foundational familiarity with digital navigation tools and possess a working knowledge of Jakarta’s complex road networks and traffic patterns. Crucially, Green SM mandates that all accepted candidates undergo comprehensive pre-service training programs. These sessions focus on customer service excellence, defensive driving techniques specific to electric two-wheelers, and standard operating procedures for EV handling.

The application process itself is structured to be transparent and accessible; Green SM does not charge any registration fees for candidates applying to become bike partners. Financial transactions are strictly limited to the required security deposit of Rp150,000, which is collected only after a candidate successfully passes the selection phase and proceeds to the official unit handover stage.

Economic Implications and Market Context

The entry of Green SM Bike into Jakarta’s hyper-competitive ride-hailing landscape arrives at a pivotal time for Indonesia’s transportation sector. The Indonesian government has actively championed the transition toward electrification across both public and private transport modes to curb urban air pollution and reduce national reliance on imported fossil fuels. By introducing accessible electric motorcycles to the gig economy, Green SM aligns its corporate expansion goals with national sustainability mandates.

From an economic perspective, the availability of low-cost daily vehicle access lowers the barrier to entry for prospective gig-economy workers. Traditional ride-hailing models often require drivers to own expensive gasoline-powered motorcycles or face high rental rates from third-party owners. Green SM’s integrated approach—combining vehicle supply, charging infrastructure, guaranteed income incentives during initial months, and a rent-to-own pathway—presents a compelling value proposition for local workers seeking stable employment within the digital economy.

However, industry analysts note that operating an EV fleet in a metropolis as vast and densely trafficked as Jakarta presents distinct logistical hurdles. Companies must continuously scale their energy infrastructure, manage fleet maintenance efficiently, and navigate regulatory frameworks governing ride-hailing tariffs and safety standards. Recent interactions between transport authorities and electric fleet operators in the region underscore the heightened regulatory scrutiny surrounding safety protocols, driver training, and vehicle maintenance standards. In response, proactive engagement with regulatory bodies—such as collaboration with traffic safety authorities—remains essential for sustainable long-term growth.

Chronology of Expansion and Future Outlook

The launch of Green SM Bike on September 16, 2026, represents the culmination of a deliberate regional growth strategy. The timeline of the company’s Indonesian expansion highlights its phased approach:

  • Initial Market Entry: Green SM established its presence in Indonesia by launching an electric taxi fleet, introducing commercial zero-emission four-wheelers to urban commuters.
  • Regulatory and Safety Alignment: The company engaged in continuous dialogue with local transportation and traffic safety authorities, including the National Police Traffic Corps (Korlantas), focusing on driver safety training and operational compliance.
  • Infrastructure Development: Concurrently, Green SM initiated the deployment of localized charging networks and battery-swapping stations to support upcoming electric vehicle deployments.
  • Two-Wheeler Launch (September 16, 2026): Green SM Bike officially commenced operations in South, West, and Central Jakarta, introducing VinFast Evo and Feliz II scooters alongside flexible rental and rent-to-own programs starting at Rp39,000 per day.

Looking ahead, Green SM has signaled that its current deployment in Jakarta serves as a foundational phase. The company maintains an open posture regarding further geographical expansion, with potential future rollouts anticipated in other major Indonesian urban centers experiencing high demand for sustainable urban mobility solutions. As consumer preferences increasingly shift toward environmentally conscious services and as regulatory frameworks mature, Green SM’s integrated model of providing both vehicles and ride-hailing platforms positions it as a significant player in shaping the future of Southeast Asian transportation.

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Automotive

Green SM Launches Electric Motorcycle Ride-Hailing Service in Jakarta with VinFast Fleet and Flexible Driver Schemes

by Neng Nana
written by Neng Nana

Green SM, the prominent Vietnamese ride-hailing and green mobility enterprise, has officially launched its all-electric motorcycle taxi service, Green SM Bike, in Jakarta on September 16, 2026. This strategic expansion marks a significant milestone for the company, making Indonesia its very first international market for two-wheeled electric vehicle (EV) operations following the successful rollout of its electric four-wheeler taxi fleet. The entry of Green SM Bike into the bustling capital introduces a sustainable urban transit alternative while presenting local gig-economy workers with innovative vehicle acquisition and rental pathways utilizing VinFast electric scooters.

Main Facts and Initial Rollout Phase

The deployment of Green SM Bike commenced operations across targeted zones within South Jakarta, West Jakarta, and Central Jakarta. For its initial launch phase, the company has integrated two prominent models from Vietnamese electric vehicle manufacturer VinFast: the VinFast Evo and the Feliz II. These urban-focused electric scooters are specifically designed for high-density city navigation, offering zero-tailpipe emissions to help combat Jakarta’s persistent urban air pollution challenges.

To power and sustain this growing fleet, Green SM has initiated the development of a comprehensive infrastructure network across the capital, featuring dedicated battery-swapping stations and rapid-charging hubs. This foundational infrastructure is intended to minimize downtime for drivers and ensure high reliability for commuters seeking practical, eco-friendly mobility options throughout the metropolitan area.

Flexible Driver Schemes: Rent-to-Own and Short-Term Rentals

A core pillar of Green SM’s market entry strategy is its driver-centric partnership model, which aims to lower the barrier to entry for prospective motorcycle taxi operators. The company has rolled out multiple financial structures designed to accommodate varying economic needs, most notably a "rent-to-own" program alongside flexible short-term rental agreements.

Under the rent-to-own framework, qualified driver-partners can utilize a VinFast electric motorcycle for a daily cost starting at Rp39,000. This structure allows drivers to progressively work toward full vehicle ownership over a designated two-year period, provided they meet specific operational benchmarks and program guidelines. To secure a vehicle under either the rent-to-own or the short-term rental options (which span three, six, or twelve-month contract periods), applicants are required to submit a refundable security deposit of Rp150,000.

Furthermore, Green SM has incorporated earnings support structures for newly onboarded participants. During the initial two months of operation under specific partnership tiers, the company highlights a guaranteed potential income framework of up to Rp160,000 per day for qualifying drivers, complemented by performance-based bonuses. Industry analysts note that while these figures offer a competitive baseline, actual daily earnings will naturally fluctuate based on completed trip volumes, active hours, and localized demand patterns.

Comprehensive Recruitment and Training Protocols

In alignment with regulatory expectations and corporate safety standards, Green SM has established a structured vetting and onboarding process for prospective driver-partners. Candidates wishing to join the Green SM Bike network must satisfy strict eligibility criteria. Requirements dictate that applicants must be between 21 and 54 years and six months of age, hold an active Indonesian driving license (SIM C), and present valid national identification documents, including a Resident Identity Card (KTP), Family Card (KK), and a Police Clearance Certificate (SKCK). Additionally, drivers must possess a functional smartphone capable of running the operational dispatch application and demonstrating basic proficiency in digital navigation tools and Jakarta’s urban topography.

Prior to hitting the road, accepted candidates undergo rigorous mandatory training programs. These sessions focus heavily on service excellence, defensive driving techniques, traffic regulations, and the technical operation and safety management of electric vehicles. The emphasis on training follows recent collaborative discussions between Green SM and the Indonesian National Police Traffic Corps (Korlantas Polri), which have strongly encouraged ride-hailing operators to elevate safety protocols and driver competency standards across the board.

Background Context and Strategic Chronology

The introduction of Green SM Bike represents the next phase of a broader corporate expansion strategy in Southeast Asia. Green SM initially established its footprint in Indonesia through the deployment of an electric four-wheeler taxi service, which quickly positioned the brand as a key advocate for sustainable mass transportation. However, the company’s journey in the Indonesian market has also intersected with regulatory scrutiny and safety evaluations. Earlier operational phases involving its four-wheeler fleet prompted closer inspections by the Ministry of Transportation (Kemenhub) following localized transit incidents, reinforcing the critical importance of robust safety management systems.

Despite these operational hurdles, Green SM has pressed forward with its diversification into the two-wheeled sector. By choosing Jakarta as the launchpad for its international electric motorcycle division, the company is tapping into one of the world’s largest motorcycle-dependent commuting cultures. Millions of daily commuters rely on two-wheeled transport for point-to-point urban transit, making the conversion of this segment to electric power a vital component of Indonesia’s broader carbon reduction targets.

Broader Impact and Industry Implications

The arrival of Green SM Bike introduces heightened competition to Indonesia’s established ride-hailing landscape, which is already populated by major regional and domestic players. However, Green SM differentiates itself through its vertically integrated commitment to an entirely electric fleet and its emphasis on asset-ownership pathways for gig workers.

From an economic perspective, the rent-to-own model addresses a longstanding challenge in the ride-hailing industry: the financial precarity of drivers who rent vehicles on daily commercial terms without building equity. By offering a structured path to vehicle ownership via manageable daily installments starting at Rp39,000, Green SM provides a tangible asset-building opportunity for lower-income workers.

Environmentally, the displacement of internal combustion engine (ICE) motorcycles with VinFast electric scooters contributes directly to the reduction of particulate matter and greenhouse gas emissions in Jakarta. As municipal authorities continue to grapple with severe air quality issues, the scaling of commercial EV fleets is increasingly viewed as an indispensable policy lever.

Looking ahead, Green SM leadership has indicated that the current Jakarta rollout is merely a starting point. The enterprise is actively evaluating prospects for regional expansion, with potential future deployments targeting other major Indonesian metropolitan areas experiencing high traffic congestion and rising demand for sustainable mobility solutions. As the infrastructure for battery swapping matures and regulatory frameworks adapt to the EV transition, Green SM’s dual-pronged approach of passenger electric taxis and electric motorcycle ride-hailing is poised to leave a lasting imprint on Indonesia’s evolving transportation ecosystem.

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Automotive

VinFast Expands Electric Vehicle Ecosystem and Highlights Regional Growth Strategy at GIIAS Bandung 2026

by Reynand Wu
written by Reynand Wu

The transition toward sustainable transportation in Southeast Asia’s largest automotive market reached another milestone as Vietnamese electric vehicle manufacturer VinFast showcased its extensive lineup and comprehensive mobility ecosystem at the Gaikindo Indonesia International Auto Show (GIIAS) Bandung 2026. Held from September 9 to September 13, 2026, at the Sudirman Grand Ballroom in Bandung, West Java, the regional exhibition served as a strategic platform for the company to connect with rapidly evolving consumer demands outside the capital city. By presenting a diverse portfolio ranging from compact urban mobility solutions to family-oriented multi-purpose vehicles (MPVs) and commercial transport options, VinFast underscored its long-term commitment to reshaping Indonesia’s automotive landscape through electrification.

Comprehensive Showcase of Next-Generation Electric Vehicles

VinFast’s exhibition space at GIIAS Bandung 2026 was designed to be more than a traditional product display; it functioned as an immersive technological hub. The centerpiece of the booth was the Future Living Space, highlighted by the V-Flow Pavilion. This open-concept, modern architectural installation visually integrated electric vehicles, smart digital interfaces, charging infrastructure, and lifestyle services into a single cohesive ecosystem. The presentation was meticulously curated to demonstrate that the shift toward electric mobility extends far beyond the automobile itself, encompassing total cost of ownership, user convenience, and digital connectivity.

Among the vehicle lineup, several models commanded significant attention from attendees and industry analysts alike. The VF 3 drew crowds interested in ultra-compact urban navigation, while the VF 6 captured the interest of tech-savvy buyers looking for balanced crossover performance. However, the primary spotlight fell on the VF MPV 7. Marketed under the thematic campaign "Live Life Freely" (Jalani Hidup dengan Lega), the vehicle was engineered specifically to address the multifaceted requirements of modern Indonesian families. Offering spacious cabin configurations, advanced safety suites, and robust performance capabilities, the VF MPV 7 is positioned as a versatile solution for both dense daily urban commuting and extensive cross-province holiday travel.

In addition to passenger vehicles, VinFast introduced its specialized Green lineup. Tailored specifically for commercial fleet operators, ride-hailing drivers, and micro-entrepreneurs, these specialized vehicles are designed to lower operational expenditures while providing secondary streams of economic value. By combining commercial utility with zero-tailpipe-emissions technology, VinFast aims to accelerate the adoption of sustainable fleets within regional logistics and public transport sectors across West Java.

Immersive Consumer Engagement and Strategic Promotional Offers

To bridge the gap between curiosity and actual adoption, VinFast provided extensive test drive opportunities throughout the five-day exhibition. Visitors queued to experience the handling, acceleration, and integrated smart technologies of both the VF 3 and the VF MPV 7 on designated test tracks. These hands-on sessions allowed prospective buyers to evaluate the real-world performance of electric powertrains, regenerative braking systems, and onboard infotainment interfaces.

Complementing the test-drive experience, the company rolled out a series of targeted financial incentives and promotional rewards for attendees who secured vehicle purchases during the event. Customers making down payments were eligible for tiered cash-back benefits: an additional Rp3 million reduction for the VF 3, Rp4 million for the VF MPV 7 and Limo Green models, and Rp5 million for the VF 6 and VF 7 variants. Furthermore, qualifying buyers were entered into an exclusive daily lucky draw featuring high-end technology prizes, including Samsung smartphones and tablets, alongside digital e-wallet shopping vouchers designed to enhance the immediate ownership experience.

Addressing Ownership Apprehensions Through the Drive Worry Free Program

A critical barrier to electric vehicle adoption in emerging markets has historically centered around consumer anxieties regarding maintenance costs, battery degradation, resale values, and charging accessibility. To counteract these concerns, VinFast reinforced its comprehensive ownership framework known as the "Drive Worry Free" initiative. Structured around five foundational pillars—Zero Operating Cost, Battery Peace of Mind, Ownership Confidence, Service Confidence, and Business Confidence—the program attempts to systematically eliminate consumer friction points throughout the entire lifecycle of the vehicle.

Under the framework of Zero Operating Cost and optimized service structures, VinFast integrates promotional perks such as complimentary charging sessions at designated V-GREEN charging stations across the country. Additionally, the company provides a robust residual value guarantee, assuring buyers of a resale value of up to 80 percent of the original purchase price after a specified period. This financial safety net is designed to foster long-term market confidence, transforming consumer perception regarding the depreciation risks traditionally associated with nascent automotive technologies.

VinFast Hadirkan Ekosistem EV di GIIAS Bandung 2026, VF 3 hingga MPV 7

West Java as a Strategic Catalyst for Regional Electrification

Speaking on the sidelines of the exhibition, Arunodoy Das, Chief Executive Officer of VinFast Indonesia, emphasized the strategic importance of West Java within the company’s broader expansion roadmap. He noted that the province represents one of the most dynamic and high-potential automotive markets in the country, driven by rapid urbanization, infrastructure development, and a diverse demographic profile with distinct mobility needs.

"The presence of VinFast at GIIAS Bandung 2026 aims to provide customers with a firsthand experience of a comprehensive electric vehicle ecosystem," Das stated. "This initiative is a tangible manifestation of our long-term commitment to supporting consumers in Indonesia during their transition toward more environmentally friendly mobility."

Das further elaborated that the company’s regional strategy is deeply intertwined with local economic growth and sustainable infrastructure development. By engaging directly with consumers outside of Jakarta, VinFast seeks to build localized brand equity and establish a reliable network of sales, maintenance, and charging facilities tailored to regional demands.

Evolution of VinFast in the Indonesian Automotive Market

VinFast’s active presence at GIIAS Bandung 2026 marks another milestone in the company’s sustained trajectory within the Indonesian market, having formally initiated operations in the country over two years ago. Since its initial market entry, the manufacturer has steadily scaled its operational footprint. This expansion has been characterized by systematic additions to its product portfolio, the aggressive scaling of localized sales and after-sales networks, and targeted investments in domestic production capabilities.

Simultaneously, the parallel rollout of the V-GREEN charging infrastructure subsidiary highlights VinFast’s vertically integrated approach. By ensuring that vehicle sales are closely matched by the deployment of accessible, high-capacity charging stations, the company aims to preemptively mitigate range anxiety—a persistent challenge for EV adoption in developing archipelago markets.

Broader Economic and Environmental Implications

The expansion of electric vehicle ecosystems in regional hubs like Bandung carries significant macroeconomic and environmental implications for Indonesia. As the national government actively pursues aggressive carbon-reduction targets and positions the country as a vital global hub for EV supply chains—leveraging its vast nickel reserves—regional adoption serves as the ultimate testbed for these national policies.

Market analysts note that the introduction of competitively priced compact models like the VF 3 and versatile commercial vehicles from the Green lineup democratizes access to green technology. By moving beyond luxury segments and addressing the practical needs of middle-class families and commercial operators, brands like VinFast are accelerating the inflection point where electric vehicles transition from niche alternatives to mainstream transportation staples.

As GIIAS Bandung 2026 concluded, VinFast’s multifaceted approach—combining experiential marketing, aggressive ownership guarantees, infrastructure investments, and diverse product segmentation—demonstrated a clear blueprint for regional market penetration. The long-term success of these initiatives will depend heavily on the continuous scaling of charging networks and sustained regulatory support, yet the foundational steps displayed in West Java signal a maturing electric mobility market poised for accelerated growth in the years ahead.

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Property

Pham Nhat Quan Anh Officially Takes the Helm as VinFast Global CEO Amid Strategic Restructuring and Global Expansion

by Nana Muazin
written by Nana Muazin

The landscape of the global electric vehicle (EV) industry is undergoing a significant leadership transformation as VinFast, the flagship automotive venture of Vietnam, officially announces the appointment of Pham Nhat Quan Anh as its new Global Chief Executive Officer. The 33-year-old executive, who is the eldest son of VinFast founder and billionaire Pham Nhat Vuong, stepped into his new role on Saturday, September 12. This high-level transition marks a critical juncture for the ambitious Vietnamese automaker as it navigates a complex phase of financial restructuring, global market penetration, and strategic operational shifts aimed at securing long-term viability in a fiercely competitive international marketplace.

With this appointment, Quan Anh consolidates his leadership footprint within the conglomerate. Having previously served as the global chairman of VinFast since May of the same year, he now assumes the dual responsibilities of chairman and CEO of VinFast Vietnam, while simultaneously steering the global enterprise. He succeeds his father, Pham Nhat Vuong, who founded the automotive division under the umbrella of Vingroup, Vietnam’s largest multi-industry conglomerate. While stepping down from the day-to-day executive management of VinFast, the elder Vuong will retain an active presence within the corporate governance structure as a member of the board of directors, ensuring continuity of the founder’s overarching vision.

The elevation of Quan Anh makes him the fifth chief executive to lead VinFast since its inception, a testament to the rapid evolution and operational growing pains characteristic of modern automotive startups. The position of CEO has historically seen a revolving door of international and domestic talent, having been previously occupied by automotive industry veterans such as former General Motors executive James DeLuca, former Opel chief Michael Lohscheller, and Le Thi Thu Thuy, who notably steered the company through its high-profile initial public offering and subsequent stock market listing on the Nasdaq exchange in the United States.

Strategic Restructuring and the Shift Toward an Asset-Light Model

The leadership shuffle occurs against a backdrop of aggressive corporate reorganization designed to optimize capital allocation and mitigate the heavy financial burn rate traditionally associated with large-scale automotive manufacturing. VinFast, which aspired to become a global mainstream EV contender by challenging established legacy automakers and EV pioneers alike, has faced substantial capital demands to build out its supply chains, research and development facilities, and manufacturing infrastructure both domestically and internationally.

In May, as part of a broader corporate pivot, VinFast announced a sweeping restructuring initiative intended to transform its business model into an asset-light operation. A cornerstone of this financial realignment involves the transfer of manufacturing assets valued at approximately $530 million (equivalent to roughly 9.3 trillion Indonesian Rupiah) to a designated group of external buyers. Concurrently, this acquiring group is set to absorb an estimated $6.9 billion in liabilities (approximately 121 trillion Rupiah). By offloading significant capital-intensive manufacturing burdens and associated debt, VinFast aims to streamline its balance sheet, reduce ongoing operational expenditures, and preserve liquidity as it focuses on core competencies such as vehicle design, software development, brand management, and market distribution.

Financial Pressures and Market Realities

Despite aggressive top-line growth, VinFast continues to grapple with the profound financial headwinds that frequently afflict emerging electric vehicle manufacturers. During the first quarter of the year, the company reported an impressive revenue increase of nearly 42 percent compared to the same period in the previous year. However, this commercial progress was counterbalanced by widening net losses, underscoring the high cost of scaling production and establishing a retail footprint in diverse geographic regions.

Historically, the company’s ambitious expansion has been heavily subsidized by the personal wealth and corporate backing of Pham Nhat Vuong through Vingroup. As the founder and chairman of Vingroup—whose business interests span real estate, retail, healthcare, hospitality, and technology—Vuong has repeatedly injected capital into the automotive arm to sustain its operations. The shift toward an asset-light framework, combined with the leadership of a younger generation of executives, signals a strategic pivot toward financial self-sufficiency and operational discipline.

Aggressive Expansion into Asia Tenggara and International Markets

Under the stewardship of the newly appointed Global CEO, VinFast is doubling down on its internationalization strategy, targeting high-potential growth regions outside of its saturated domestic market. While initial international efforts concentrated heavily on breaking into North America and Western Europe—marked by the construction of manufacturing facilities and retail networks in regions such as the United States—the company has increasingly recalibrated its geographic focus.

Current strategic plans emphasize deep penetration into neighboring Southeast Asian markets and the rapidly expanding automotive landscape of India. Both regions represent massive, price-sensitive consumer bases experiencing rising middle-class disposable incomes and progressive governmental policies favoring vehicle electrification. By tailoring its product portfolio—which ranges from compact urban EVs and luxury SUVs to electric two-wheelers—to meet the specific regulatory and economic demands of these markets, VinFast hopes to capture significant market share before incumbent global giants fully saturate the space.

Intra-Family Synergy: The Rise of GSM and Ecosystem Integration

In a coordinated move that highlights the consolidation of leadership among the founder’s lineage, the family’s influence has simultaneously expanded into adjacent sectors of the mobility ecosystem. Pham Nhat Minh Hoang, the second son of Pham Nhat Vuong, has been appointed as the global CEO of Green and Smart Mobility (GSM), a specialized electric taxi and ride-hailing service with deep operational ties to VinFast.

GSM plays a pivotal role in the broader Vingroup mobility strategy by serving as an integrated fleet customer and marketing engine for VinFast vehicles. The ride-hailing company has charted an aggressive growth trajectory, culminating in announced plans to pursue a major stock market listing in Hong Kong by the year 2028. To support its operational scale and fleet expansion, GSM has committed to massive procurement volumes, planning to acquire approximately 1 million electric vehicles and 4 million electric motorcycles from VinFast between 2026 and 2030. This captive internal market provides VinFast with a guaranteed baseline of production demand, insulating the manufacturing arm against short-term consumer adoption fluctuations while accelerating brand visibility across urban centers.

Profile of the New Leadership

Pham Nhat Quan Anh brings a blend of academic preparation and corporate experience to his expanded role. An alumnus of Singapore Management University—one of the region’s premier business and management institutions—Quan Anh has spent years ascending the corporate ranks within the Vingroup conglomerate. Prior to his appointment as global chairman and subsequent elevation to global CEO of VinFast, he held various senior operational positions across different business units within the parent organization, gaining critical exposure to heavy industry, supply chain management, and corporate governance.

Notably, despite taking on the monumental task of steering VinFast’s global automotive operations, Quan Anh will maintain his existing leadership responsibilities as the CEO of VinMetal, a prominent industrial steel manufacturing enterprise operating under the Vingroup umbrella. This dual leadership role highlights the conglomerate’s reliance on trusted family members to maintain tight strategic alignment across critical industrial supply chains.

Implications and Industry Outlook

The transition of executive power at VinFast represents more than a routine corporate reshuffling; it is a calculated bet on generational renewal and structural agility. As the global automotive industry navigates a turbulent transition from internal combustion engines to electric propulsion—characterized by intensifying price wars, shifting regulatory incentives, and cooling consumer demand in certain Western markets—VinFast must prove its ability to operate independently of endless capital infusions.

Industry analysts and market observers will be watching closely to see whether Quan Anh’s leadership can successfully execute the asset-light transformation, stabilize the company’s financial standing, and deliver on the ambitious export targets set for Southeast Asia and India. With the institutional backing of Vingroup, a captive fleet partner in GSM, and a newly streamlined operational model, VinFast is attempting to reposition itself for a sustainable, albeit challenging, future on the global automotive stage.

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Automotive

VinFast Launches Three Electric Motorcycles in Indonesia with Innovative Battery Subscription Model

by Basiran
written by Basiran

JAKARTA – Vietnamese electric vehicle manufacturer VinFast officially entered the Indonesian motorcycle market on Saturday, July 18, 2026, with the unveiling of three new electric motorcycle models: the VinFast Evo, VinFast Feliz II, and VinFast Viper. The launch event, held at Tribeca Park, Central Park, West Jakarta, introduced a unique ownership strategy that combines the purchase of the motorcycle with an optional battery subscription service, aiming to accelerate the adoption of electric mobility in Indonesia.

The introduction of these models signifies VinFast’s strategic ambition to tap into Indonesia’s burgeoning two-wheeler market, which is a critical component of the nation’s broader electric vehicle (EV) adoption goals. Yordan Satriadi, CEO of VinFast Indonesia E-Motorcycle, highlighted the company’s alignment with government initiatives, particularly the target to increase the electric motorcycle population to 13 million units by 2030.

“We observe that Indonesian society is becoming increasingly astute in managing their expenses. Simultaneously, the government has set ambitious targets for the development of electric vehicles. This presents an excellent opportunity for VinFast,” Satriadi stated during the launch. He emphasized that the company’s approach caters to a market segment that values both affordability and sustainable transportation solutions.

Pricing and Ownership Flexibility

VinFast has strategically priced its new electric motorcycles to appeal to a broad consumer base. The VinFast Evo is offered at Rp 17.5 million (on-the-road, OTR, Jakarta) with the battery subscription scheme. The VinFast Feliz II is priced at Rp 18.5 million, and the premium VinFast Viper is marketed at Rp 22 million OTR Jakarta, both also incorporating the battery subscription model.

The battery subscription model is a cornerstone of VinFast’s strategy in Indonesia. This flexible approach allows consumers to purchase the electric motorcycle without the upfront cost of the battery, which is leased separately. This significantly lowers the initial purchase price, making electric motorcycles more accessible.

“We are not only offering an affordable initial price but also providing flexibility so that customers can choose the ownership scheme that best suits their mobility needs,” Satriadi elaborated. This model aims to alleviate concerns about battery degradation and replacement costs, which are often significant barriers to EV adoption.

Comprehensive Warranty and Launch Promotions

Beyond competitive pricing and flexible ownership options, VinFast is backing its Indonesian launch with a robust warranty package and attractive promotional offers. All VinFast electric motorcycles sold in Indonesia come with a vehicle warranty of up to six years or 72,000 kilometers, whichever comes first. This extensive coverage aims to build consumer confidence and reassure buyers about the longevity and reliability of their electric bikes.

To further incentivize early adoption and alleviate range anxiety, VinFast is offering a special launch promotion: customers will receive one year of free battery swapping at VinFast’s network of battery swapping stations. This service is capped at a maximum of 20 swaps per month for each motorcycle, ensuring users can easily exchange a depleted battery for a fully charged one without significant waiting times.

Satriadi explained the rationale behind this initiative: "We expect this service to reduce the cost of ownership while providing users with peace of mind for their daily use of electric vehicles." This move directly addresses a common concern for EV users – the availability and convenience of recharging or replacing batteries.

Pre-Launch Buzz and Strategic Vision

The anticipation for VinFast’s entry into the Indonesian market was palpable even before the official launch. Pre-orders were initiated with a deposit of Rp 100,000, granting interested consumers the opportunity to participate in a full-day test ride program. This strategy not only generated early sales leads but also allowed potential customers to experience the performance and features of VinFast’s electric motorcycles firsthand.

Vo Thi Cam Tu, Managing Director of VinFast E-Motorcycle Overseas Market, reiterated Indonesia’s importance as a strategic hub for VinFast’s expansion in Southeast Asia. "The high level of public enthusiasm since the opening of the early booking program strengthens our confidence in the prospects of electric vehicles in Indonesia," she remarked.

Cam Tu outlined VinFast’s strategic blueprint for the Indonesian market, which is built upon three core pillars:

  1. Consumer-Centric Product Development: Offering products that precisely meet the needs and preferences of Indonesian consumers. This includes considerations for local riding conditions, utility, and aesthetics.
  2. Holistic Ownership Experience: Providing a comprehensive ownership journey through excellent after-sales service and a well-established battery swapping network. This aims to ensure a seamless and hassle-free experience for EV users.
  3. Strengthened Sales and Service Support: Reinforcing sales infrastructure and customer service channels to provide readily available assistance and support.

"We believe Indonesia is ready for greener and smarter mobility. Our long-term commitment is realized through our products, services, and the battery swapping ecosystem that we are continuously developing," Cam Tu added. This commitment suggests a long-term investment in the Indonesian EV landscape, beyond just product launches.

Supporting Data and Market Context

The Indonesian motorcycle market is one of the largest globally, with millions of units sold annually. This presents a massive opportunity for electric motorcycle manufacturers. The government’s push towards electrification is driven by several factors:

  • Environmental Concerns: Indonesia faces significant air pollution challenges, particularly in urban centers like Jakarta, largely attributed to emissions from conventional vehicles. Shifting to electric motorcycles is seen as a crucial step in mitigating this.
  • Energy Independence: Reducing reliance on imported fossil fuels is a national priority. Promoting EVs helps diversify energy sources and reduce the trade deficit.
  • Economic Growth: The EV sector is projected to be a significant driver of economic growth, creating new industries, jobs, and technological advancements.

According to data from the Indonesian Automotive Industry Association (Gaikindo), the total motorcycle sales in Indonesia typically hover around 5-6 million units per year. While electric motorcycle sales are currently a fraction of this, they are on an upward trajectory. The government’s target of 13 million electric motorcycles by 2030 indicates an ambitious but achievable goal, requiring substantial market penetration and consumer acceptance.

The introduction of battery subscription models by companies like VinFast is a critical innovation in this context. Traditional battery replacement costs can be a deterrent. By leasing batteries, consumers can avoid this large capital expenditure and potentially benefit from battery upgrades as technology advances. This model is already gaining traction in other markets and is seen as a key enabler for mass EV adoption.

Broader Implications and Analysis

VinFast’s entry into Indonesia with a distinct business model is likely to have several implications for the local EV market:

  • Increased Competition: The arrival of a new, well-funded player like VinFast is expected to intensify competition among existing and emerging EV manufacturers. This could lead to further innovation, improved product offerings, and more competitive pricing for consumers.
  • Acceleration of Battery Swapping Infrastructure: VinFast’s emphasis on a battery swapping network suggests a commitment to building out this critical infrastructure. As more players adopt similar models or collaborate, the availability and convenience of battery swapping stations will improve, further encouraging EV adoption.
  • Consumer Education and Awareness: The launch campaign and promotional activities will play a vital role in educating the Indonesian public about the benefits of electric motorcycles, addressing common misconceptions, and building trust in the technology.
  • Impact on Traditional Motorcycle Manufacturers: The increasing presence of EV manufacturers like VinFast could put pressure on established gasoline-powered motorcycle makers to accelerate their own transition to electric models.

The success of VinFast’s battery subscription model will hinge on several factors, including the reliability and lifespan of their batteries, the density and convenience of their swapping network, and the overall cost-effectiveness compared to traditional motorcycle ownership. Furthermore, regulatory support and consumer perception will be crucial determinants of long-term success.

The company’s stated commitment to a long-term presence in Indonesia, coupled with a strategic approach that addresses key consumer concerns like upfront cost and battery management, positions VinFast as a significant contender in the Indonesian electric motorcycle landscape. As the nation strides towards a greener transportation future, VinFast’s innovative strategy could prove instrumental in accelerating this transition. The coming years will reveal the full impact of this ambitious market entry on Indonesia’s journey towards sustainable mobility.

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Automotive

VinFast to Establish Local Electric Motorcycle Production in Indonesia Starting 2027

by Nana
written by Nana

REPUBLIKA.CO.ID, JAKARTA – VinFast, the Vietnamese automotive manufacturer, has confirmed its commitment to localizing the production of electric motorcycles in Indonesia, with assembly operations set to commence in Subang, West Java, in 2027. This strategic move marks a significant step for the company as it aims to deepen its presence in the rapidly growing Indonesian electric vehicle market.

Currently, all VinFast electric motorcycle units sold within Indonesia are imported as Completely Built-Up (CBU) units. However, according to Yordan Satriadi, Chief Executive Officer of VinFast Indonesia E-Motocycle, the company is actively preparing its facility in Subang to handle Completely Knocked-Down (CKD) assembly. "For the time being, this year, everything is still CBU. But later, the CKD will be done in Subang. The plan is to start next year, which is 2027," Yordan stated during an interview following the launch of VinFast electric motorcycles in West Jakarta on Saturday, July 18, 2026.

This transition to local assembly is a crucial element of VinFast’s long-term strategy for the Indonesian market, aligning with the Indonesian government’s push to encourage local manufacturing and reduce reliance on imports for electric vehicles. The CKD approach typically involves importing components and assembling them locally, which can lead to cost efficiencies, job creation, and the potential for further localization of parts sourcing in the future.

VinFast has officially entered the Indonesian electric motorcycle market by introducing three distinct models: the VinFast Evo, the VinFast Feliz II, and the VinFast Viper. These models cater to different consumer preferences and needs within the urban mobility landscape. The VinFast Evo is priced at Rp 17.5 million on the road (OTR) in Jakarta, the Feliz II is available for Rp 18.5 million OTR Jakarta, and the Viper is priced at Rp 22 million OTR Jakarta. Notably, these prices are offered with a battery subscription scheme, a model that aims to reduce the upfront cost of electric vehicles for consumers and address potential range anxiety by providing access to battery swapping services.

The battery subscription model is a growing trend in the electric vehicle sector, particularly for two-wheelers. By separating the cost of the battery from the vehicle itself, manufacturers can make electric motorcycles more affordable and accessible. This approach also shifts the responsibility of battery maintenance and eventual replacement to the manufacturer or a dedicated service provider, offering peace of mind to users.

Beyond direct consumer sales, VinFast is actively exploring partnership opportunities with various business entities. This includes catering to the operational vehicle needs of companies and supporting app-based ride-hailing services. "We are open to everyone. So, everything can be absorbed. We are open; anyone who wants to own our vehicles for their company fleet or for ride-hailing, we can cooperate," Yordan emphasized. This B2B (Business-to-Business) strategy is vital for accelerating EV adoption, as corporate fleets and ride-hailing services represent a significant segment of motorcycle usage in Indonesia. Partnering with these sectors can create a substantial customer base and drive demand for electric motorcycles.

To support its product offerings and enhance the user experience, VinFast is concurrently expanding its electric vehicle ecosystem through the development of a robust battery swapping network. In collaboration with V-Green, VinFast has already established over 2,000 battery swapping stations strategically located across the Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) area and several major cities on the island of Java. This extensive network is designed to provide convenience and efficiency for VinFast motorcycle owners, allowing them to quickly exchange a depleted battery for a fully charged one, thereby minimizing downtime and eliminating the need for lengthy charging periods.

Market Potential and Strategic Outlook

The Indonesian motorcycle market is one of the largest in the world, with annual sales exceeding six million units. This sheer volume presents a highly promising prospect for the development of VinFast’s business in the electric two-wheeler segment. The company’s assessment of this vast market potential underpins its ambitious investment and localization plans.

"Indonesia’s market is huge. Annually, it’s more than six million units. This is something very interesting for the two-wheel business in Indonesia," Yordan remarked. This statistic highlights the significant opportunity for electric motorcycles to capture market share from traditional internal combustion engine (ICE) vehicles. As consumer awareness and government incentives for EVs continue to grow, the transition to electric mobility is expected to accelerate.

VinFast’s strategic approach, which includes local production, the expansion of its battery swapping infrastructure, and the development of a comprehensive electric vehicle ecosystem, is geared towards strengthening its penetration in the Indonesian electric motorcycle market. By addressing key concerns such as cost, convenience, and charging infrastructure, VinFast aims to position itself as a leading player in this burgeoning sector.

Background and Context: The Global Shift to Electric Mobility

The Indonesian government has set ambitious targets for electric vehicle adoption as part of its commitment to reducing carbon emissions and fostering a greener economy. These targets are supported by various policies and incentives aimed at encouraging both the production and consumption of EVs. The establishment of VinFast’s local assembly plant aligns perfectly with these national objectives, signaling a tangible commitment from a major international player to contribute to Indonesia’s electric mobility transition.

The global automotive industry is undergoing a profound transformation, with a clear shift towards electrification. Major automakers worldwide are investing heavily in EV research, development, and manufacturing. Indonesia, with its large population and significant demand for two-wheelers, is a critical market in this global transition.

The presence of established players like VinFast, alongside emerging domestic EV startups and existing motorcycle manufacturers exploring electric options, indicates a competitive yet collaborative environment driving innovation and accessibility in the Indonesian EV market. The success of these initiatives will be crucial in determining the pace at which Indonesia can achieve its clean transportation goals.

Broader Implications and Future Outlook

The decision by VinFast to establish local production in Indonesia is likely to have several positive implications. Firstly, it will contribute to job creation in the manufacturing sector, particularly in the Subang region. Secondly, it can foster the development of local supply chains for EV components, potentially benefiting Indonesian businesses and enhancing technological transfer. Thirdly, increased competition from manufacturers like VinFast can lead to greater product variety and more competitive pricing for consumers, further accelerating EV adoption.

The success of VinFast’s battery swapping network will be a critical factor in its market acceptance. The convenience and speed of battery exchange are key differentiators for electric motorcycles, especially in a market where rapid mobility is often a priority. A well-developed and accessible network can alleviate consumer concerns about range and charging times, making electric motorcycles a more attractive alternative to their gasoline-powered counterparts.

Looking ahead, VinFast’s commitment to local production and its comprehensive ecosystem development strategy position it as a serious contender in the Indonesian electric motorcycle market. The company’s ability to adapt to local market demands, offer competitive pricing, and build trust through reliable products and services will be paramount to its long-term success. As Indonesia continues its journey towards a more sustainable transportation future, the contributions of manufacturers like VinFast will play a pivotal role in shaping that landscape. The coming years will be a crucial period for VinFast to solidify its presence and demonstrate its long-term vision for electric mobility in the archipelago.

Source: Antara

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Automotive

VinFast to Localize Electric Motorcycle Production in Indonesia by 2027

by Nana Wu
written by Nana Wu

JAKARTA – VinFast, the Vietnamese automotive manufacturer, has officially announced its strategic move to commence domestic production of electric motorcycles in Indonesia. The company confirmed that its assembly facility, slated for establishment in Subang, West Java, will begin operations by 2027. This significant development marks a pivotal step in VinFast’s commitment to the Indonesian market, transitioning from fully imported units to localized assembly.

Currently, all VinFast electric motorcycle models available for purchase in Indonesia are imported as Completely Built-Up (CBU) units. However, Yordan Satriadi, Chief Executive Officer of VinFast Indonesia E-Motocycle, revealed that the company is actively preparing its Subang facility for Completely Knocked-Down (CKD) assembly. "For the time being, this year, we are still entirely CBU. But later, the CKD assembly will be carried out in Subang. The plan is to start next year, in 2027," Satriadi stated during an interview following the launch of VinFast’s electric motorcycle lineup in West Jakarta on Saturday, July 18, 2026.

The announcement comes as VinFast officially enters the burgeoning Indonesian electric motorcycle market with the introduction of three distinct models: the VinFast Evo, the VinFast Feliz II, and the VinFast Viper. These models are designed to cater to a diverse range of consumer needs and preferences. The VinFast Evo is priced at an attractive on-the-road (OTR) Jakarta rate of Rp 17.5 million. The Feliz II is positioned slightly higher at Rp 18.5 million, while the premium Viper model is available for Rp 22 million. Notably, these prices incorporate a battery subscription scheme, a business model gaining traction in the electric vehicle sector to reduce the upfront cost for consumers and ensure battery performance and longevity.

VinFast’s entry into Indonesia is underpinned by a comprehensive strategy that includes not only direct consumer sales but also forging strategic partnerships with various business entities. The company is actively seeking collaborations for fleet deployments, targeting businesses requiring operational vehicles and ride-hailing services.

"We are open to everyone. So, we can absorb all possibilities. We are open, whoever wants to own our vehicles for company fleets or ride-hailing services, we can collaborate," Satriadi emphasized. This inclusive approach suggests VinFast’s ambition to become a significant player across multiple segments of the Indonesian two-wheeler market.

To support its product offerings and enhance user experience, VinFast is concurrently expanding its electric vehicle ecosystem through the development of a robust battery swapping network. In collaboration with V-Green, a partner in the electric mobility infrastructure sector, VinFast has already established over 2,000 battery swapping stations. These stations are strategically located across the Greater Jakarta area (Jabodetabek) and several major cities on the island of Java, aiming to alleviate range anxiety and provide convenient charging solutions for its customers.

The company’s assessment of the Indonesian motorcycle market highlights its immense potential. With an annual sales volume exceeding six million units, Indonesia represents one of the largest two-wheeler markets globally. This substantial demand presents a promising landscape for the growth of electric two-wheelers. By implementing domestic production, expanding its battery swapping network, and fostering a comprehensive electric vehicle ecosystem, Satriadi expressed strong optimism about VinFast’s ability to solidify its penetration into the Indonesian electric motorcycle market.

"Indonesia has a large market. Annually, it’s over six million units. This is something very attractive for the two-wheeler business in Indonesia," he added, underscoring the strategic importance of the Indonesian market in VinFast’s global expansion plans.

Strategic Shift to Localization: A Deep Dive

The decision by VinFast to shift from CBU imports to CKD assembly in Subang by 2027 is a significant indicator of its long-term commitment to Indonesia. This localization strategy offers several key advantages, both for the company and for the Indonesian economy.

Economic Benefits of Local Production:

  • Job Creation: Establishing an assembly plant will directly create numerous employment opportunities in Subang and surrounding areas, ranging from skilled labor in manufacturing to administrative and logistical roles. This aligns with Indonesia’s goals of industrial development and job creation.
  • Supply Chain Development: As VinFast ramps up local production, it will likely foster the growth of local suppliers for components, raw materials, and services. This can lead to the development of a more robust domestic automotive supply chain, reducing reliance on imports and boosting local manufacturing capabilities.
  • Technology Transfer: The process of setting up and operating an assembly plant often involves the transfer of manufacturing technologies and expertise. This can help upgrade the technical skills of the local workforce and contribute to the overall technological advancement of Indonesia’s automotive sector.
  • Reduced Import Duties and Taxes: Producing vehicles domestically can significantly reduce import duties and taxes associated with fully built units, potentially leading to more competitive pricing for consumers.
  • Export Potential: Once the Indonesian facility reaches optimal production capacity, it could potentially serve as a manufacturing hub for exporting VinFast electric motorcycles to other Southeast Asian markets, further enhancing Indonesia’s position as a regional manufacturing center.

Timeline and Milestones:

The timeline provided by VinFast indicates a phased approach:

  • Present to 2026: Continued import of CBU units. Focus on market introduction, brand building, and establishing initial sales channels and battery swapping infrastructure.
  • 2027 Onwards: Commencement of CKD assembly at the Subang facility. Gradual increase in local content over time is anticipated, moving towards full domestic manufacturing.

This phased approach allows VinFast to gauge market reception, refine its product offerings based on local feedback, and strategically build its supply chain and operational capabilities before full-scale local production.

The Indonesian Electric Vehicle Landscape

Indonesia has set ambitious targets for electric vehicle adoption, driven by the government’s commitment to reducing carbon emissions and promoting sustainable transportation. The country’s vast archipelago and dense population make two-wheelers a primary mode of transport, thus presenting a massive opportunity for electric motorcycles.

Government Support and Incentives:

The Indonesian government has been actively promoting the adoption of electric vehicles through various policies, including tax incentives, subsidies for battery production, and the development of charging infrastructure. These initiatives aim to make electric vehicles more affordable and accessible to the public. For instance, the government has been exploring ways to incentivize the production of batteries locally, which is a critical component for EV cost and adoption.

Market Dynamics:

The Indonesian electric motorcycle market, while still nascent, is poised for significant growth. Several local and international players are entering or expanding their presence in this segment. VinFast’s entry, with its established product lines and a clear localization strategy, positions it as a key contender in this competitive environment. The availability of models at competitive price points, coupled with the innovative battery subscription and swapping model, could resonate well with Indonesian consumers.

Challenges and Opportunities:

Despite the promising outlook, challenges remain. Consumer awareness and education regarding electric vehicle technology, charging infrastructure availability, and battery lifespan are crucial factors influencing adoption rates. The upfront cost of electric vehicles, although decreasing, can still be a barrier for some segments of the population. However, VinFast’s battery subscription model directly addresses this concern.

The expansion of the battery swapping network is particularly critical. A widespread and reliable network can alleviate range anxiety, a primary concern for potential EV buyers, and make electric motorcycles a more practical choice for daily commuting and longer journeys. The partnership with V-Green is a testament to VinFast’s understanding of this crucial aspect of the EV ecosystem.

Broader Implications for the Indonesian Automotive Sector

VinFast’s investment in local production is a positive development for Indonesia’s automotive industry. It signifies growing confidence in the country’s manufacturing capabilities and market potential. The success of VinFast’s localization efforts could encourage other international automotive manufacturers to consider similar investments, further boosting the sector’s growth and competitiveness.

Potential for Future Expansion:

While the current focus is on electric motorcycles, the establishment of a manufacturing base in Indonesia could pave the way for VinFast to introduce its electric car models in the future. This would align with the global shift towards electric mobility and contribute to Indonesia’s long-term vision for a cleaner transportation system.

The competitive landscape of the Indonesian electric motorcycle market is expected to intensify with VinFast’s strategic move. This competition can lead to further innovation, improved product quality, and more attractive pricing for consumers, ultimately accelerating the transition to electric mobility in the country. The company’s commitment to building a comprehensive ecosystem, from production to battery services, positions it to be a significant and lasting presence in the Indonesian market.

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Automotive

VinFast to Establish Local Electric Motorcycle Production in Indonesia Starting 2027

by Suro Senen
written by Suro Senen

JAKARTA, Indonesia – VinFast, the Vietnamese automotive manufacturer, has officially announced its commitment to commencing local production of electric motorcycles within Indonesia, with assembly operations set to begin in Subang, West Java, in 2027. This strategic move signifies a significant shift from its current import-only model for the Indonesian market.

Currently, all VinFast electric motorcycle units available for sale in Indonesia are imported as completely built-up (CBU) units. However, the company is actively preparing its Subang facility to transition to a completely knocked-down (CKD) assembly scheme. This transition is slated to commence in 2027, according to Yordan Satriadi, Chief Executive Officer of VinFast Indonesia E-Motocycle.

"For the time being, this year we are still fully CBU, but later the CKD will be done in Subang. The plan is to start next year, which is 2027," Satriadi stated during an interview following the launch of VinFast electric motorcycles in West Jakarta on Saturday, July 18, 2026. This announcement comes at a pivotal moment for Indonesia’s burgeoning electric vehicle (EV) sector, as the government actively encourages domestic manufacturing and investment in green technologies.

VinFast’s Entry into the Indonesian Electric Motorcycle Market

VinFast has made its debut in the Indonesian electric motorcycle market with the introduction of three distinct models: the VinFast Evo, the VinFast Feliz II, and the VinFast Viper. These models aim to cater to a range of consumer preferences and needs, from urban commuting to more performance-oriented riding.

The VinFast Evo is being offered at an on-the-road (OTR) Jakarta price of Rp 17.5 million. The VinFast Feliz II is priced at Rp 18.5 million, and the VinFast Viper commands a price of Rp 22 million. A key aspect of VinFast’s sales strategy in Indonesia is the inclusion of a battery subscription scheme, which aims to reduce the upfront cost for consumers and provide a flexible ownership model. This approach is designed to make electric motorcycle ownership more accessible and less daunting for a wider segment of the Indonesian population, who are accustomed to the lower upfront costs of traditional internal combustion engine (ICE) motorcycles.

The company’s strategy extends beyond individual consumer sales, as VinFast is actively seeking partnerships with various business entities. These collaborations are envisioned for a variety of applications, including providing operational vehicles for corporations and supporting app-based ride-hailing services.

"We are open to everyone. So, we can absorb all of it. We are open, anyone who wants to own our vehicles for company fleets or for ride-hailing, we can cooperate," Satriadi elaborated, highlighting the company’s ambition to integrate its electric two-wheelers into the broader Indonesian economic landscape. This B2B (business-to-business) approach is crucial for driving mass adoption of electric vehicles, as it leverages the existing infrastructure and user base of businesses.

Building a Robust Electric Vehicle Ecosystem

In parallel with its vehicle sales and production plans, VinFast is concurrently focusing on expanding its electric vehicle ecosystem. A cornerstone of this effort is the development of a comprehensive battery swapping network. In collaboration with V-Green, VinFast has already established over 2,000 battery exchange stations strategically located across the Jabodetabek region (Jakarta, Bogor, Depok, Tangerang, and Bekasi) and several other major cities on the island of Java.

This extensive network of battery swap stations is designed to alleviate range anxiety, a common concern for potential electric vehicle adopters. By allowing riders to quickly exchange a depleted battery for a fully charged one at designated points, VinFast aims to offer a level of convenience comparable to refueling a traditional gasoline-powered motorcycle, thereby enhancing the practicality and appeal of its electric offerings. The rapid expansion of this network underscores VinFast’s commitment to creating a seamless user experience and fostering a supportive environment for electric mobility in Indonesia.

Market Potential and Strategic Outlook

VinFast views the Indonesian motorcycle market as a highly promising arena for its electric two-wheeler business. With an annual market size exceeding six million units, Indonesia represents one of the largest motorcycle markets globally. This substantial demand presents a significant opportunity for VinFast to establish a strong foothold in the rapidly growing electric motorcycle segment.

"Indonesia has a large market. Per year, it’s more than six million units. This is something very interesting for the two-wheel business in Indonesia," Satriadi commented, emphasizing the strategic importance of the Indonesian market for the company’s global expansion.

The decision to localize production through a CKD assembly model in Subang is a critical step in VinFast’s long-term strategy. By moving production onshore, VinFast aims to benefit from potential cost reductions, better supply chain management, and a more responsive approach to local market demands. Furthermore, local manufacturing can often lead to more favorable government incentives and potentially higher local content, which can further enhance competitiveness.

The company’s multi-pronged approach—combining competitive pricing with a battery subscription model, a focus on B2B partnerships, an expanding battery swap network, and the upcoming local assembly—demonstrates a comprehensive strategy to penetrate and capture market share in Indonesia’s dynamic two-wheeler industry.

Broader Implications for Indonesia’s EV Transition

VinFast’s investment in local production is a significant development for Indonesia’s broader ambition to become a regional hub for electric vehicle manufacturing and adoption. The company’s commitment to CKD assembly signals a deeper integration into the Indonesian economy, promising job creation, technology transfer, and the development of a local supply chain for EV components.

The Indonesian government has been actively promoting the transition to electric vehicles through various policies, including tax incentives and the development of charging infrastructure. VinFast’s proactive approach in establishing a robust battery swapping network aligns with these national objectives and contributes to building the necessary ecosystem for widespread EV adoption.

The success of VinFast’s entry and its ability to scale production will likely serve as a benchmark for other international EV manufacturers considering investments in Indonesia. The company’s performance will be closely watched as it navigates the competitive landscape, consumer preferences, and regulatory environment of one of Southeast Asia’s largest economies.

The expansion of the electric motorcycle market, driven by players like VinFast, has the potential to significantly reduce Indonesia’s reliance on fossil fuels for transportation, thereby contributing to cleaner air quality and a reduced carbon footprint. As the global automotive industry shifts towards electrification, VinFast’s strategic investments in markets like Indonesia are crucial for shaping the future of mobility.

The company’s emphasis on building a comprehensive ecosystem, rather than just selling vehicles, is a key differentiator. By addressing critical aspects such as charging convenience and affordability, VinFast is positioning itself to overcome common barriers to EV adoption and to foster a sustainable growth trajectory for electric mobility in Indonesia. The coming years will be critical in observing how VinFast translates its ambitious plans into tangible market impact and contributes to Indonesia’s green energy transition.

The commitment to local production, coupled with an expanding service network, signals VinFast’s long-term vision for the Indonesian market. This strategic foresight is crucial in a market as substantial and competitive as Indonesia’s, where consumer loyalty and brand perception are hard-won. By investing in local capabilities and infrastructure, VinFast is laying the groundwork for sustained growth and a significant presence in Indonesia’s electric two-wheeler revolution.

The timeline for the CKD operations to commence in 2027 provides ample time for VinFast to finalize its manufacturing setup, train its workforce, and optimize its supply chain within Indonesia. This phased approach allows for a systematic and well-executed transition, minimizing potential disruptions and maximizing the chances of success. The company’s proactive engagement with local businesses and its focus on building a comprehensive EV ecosystem suggest a commitment that goes beyond mere market entry, aiming instead for deep integration and long-term sustainability.

The Indonesian government’s support for the EV sector, including potential incentives for local manufacturing and the development of charging infrastructure, will play a crucial role in facilitating VinFast’s expansion. As the country continues to push for a greener transportation future, partnerships between the private sector and government will be instrumental in accelerating the adoption of electric vehicles. VinFast’s move to establish local production is a positive signal that aligns with these national aspirations, potentially attracting further investment and expertise into Indonesia’s growing EV industry.

The success of VinFast’s strategy will hinge on its ability to deliver on its promises of competitive pricing, reliable products, and a convenient ownership experience. The growing consumer awareness and acceptance of electric vehicles in Indonesia, coupled with government support, create a fertile ground for VinFast to establish a significant presence. The company’s early mover advantage in establishing a widespread battery swap network, combined with its impending local production, positions it strongly to capture a substantial share of this burgeoning market.

Source: Antara

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